11. 50% more are using Twitter to twelve months ago, with a 200% increase in the number of company blogs.
12. The truth is though even on Twitter – the platform with the biggest uptake – the percentage of companies using the service is below 50% 50% more are using Twitter to twelve months ago, with a 200% increase in the number of company blogs.
13. Over the next 2 years Bacardi will shift “90%” of it’s digital spend to Facebook.
14. A company source states “With a dotcom you’re not getting a great return on investment if you’re not getting the hits” Over the next 2 years Bacardi will shift “90%” of it’s digital spend to Facebook.
17. On average an hour was spent defriending, that’s an hour there are eyeballs on your brand nearly 200,000 Facebookers have been de-friended for the sake of a hamburger
20. Less than 20% of all TV campaigns deliver a positive ROI
21. Dominos Pizza increased sales to account for 32.7% of sales, with profits of 17.5m an increase of 4m
22. Chris Moore, CEO of Dominos said the increase came from innovative marketing over the last year, including it’s tie up with location based mobile service Foursquare Dominos Pizza increased sales to account for 32.7% of sales, with profits of 17.5m an increase of 4m
26. 9,000 people attended the social media product launch event – 90 times more attendees than in the past
27. 9,000 people attended the social media product launch event – 90 times more attendees than in the past Nearly three times as many press articles as with traditional outreach methods
28. 9,000 people attended the social media product launch event – 90 times more attendees than in the past Nearly three times as many press articles as with traditional outreach methods More than 1,000 blog posts and 40 million online impressions
29. 9,000 people attended the social media product launch event – 90 times more attendees than in the past Nearly three times as many press articles as with traditional outreach methods More than 1,000 blog posts and 40 million online impressions Saved 42,000 gallons of gas
30. 9,000 people attended the social media product launch event – 90 times more attendees than in the past Nearly three times as many press articles as with traditional outreach methods More than 1,000 blog posts and 40 million online impressions Saved 42,000 gallons of gas One-sixth the cost of a traditional launch
39. interesting numbers BUT “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”
40. interesting numbers BUT “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”
41. BUT “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”
42. You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media...
43. The old media paradigm was PAY to PLAY. Now you get back what you authentically put in. You’ve got to be willing to PLAY to PLAY.
44. 71% of businesses plan to increase there inves
45. 71% of businesses plan to increase there investments in social media by an average of 40% because:
46. 71% of businesses plan to increase there investments in social media by an average of 40% because: +Low Cost Marketing +Getting Traction +We HAVE To Do It
