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Trends in Recruitment Advertising

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Presentation by Dan Martin at the recent European Job Board Conference

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Trends in Recruitment Advertising

  1. 1. Trends in recruitment advertisingDAN MARTIN, MANAGING DIRECTORBROADBEAN TECHNOLOGY
  2. 2. ABOUT BROADBEAN • Global leader in job posting distribution and candidate sourcing technology • 40,000 users in 65 countries • 75% of UK top 250 agencies • We post 60%+ of all online vacancies in the UK • Approximately 4m responses each month • In excess of 1m searches per month
  3. 3. KEY TRENDS
  4. 4. JOB BOARD PERFORMANCE “Reports of my death have been greatly exaggerated " - THE JOB BOARD
  5. 5. JOB BOARD PERFORMANCE Advert Volumes
  6. 6. JOB BOARD PERFORMANCE Response Volumes
  7. 7. JOB BOARD PERFORMANCE Applications per vacancy
  8. 8. JOB BOARD PERFORMANCE Job boards per client
  9. 9. JOB BOARD PERFORMANCE Sectoral differences
  10. 10. SOCIAL MEDIA – HOT OR NOT?! “You’ve totally got to like my facebook recruiting page #socialrecruiting”
  11. 11. SOCIAL MEDIA – HOT OR NOT?! OF COMPANIES HAVE HIRED THROUGH A SOCIAL NETWORK OF COMPANIES WILL USE SOCIAL NETWORKS TO RECRUIT IN 2012
  12. 12. SOCIAL MEDIA – HOT OR NOT?!
  13. 13. SOCIAL MEDIA – THE FACTS + 30% + 46%
  14. 14. SOCIAL MEDIA – THE FACTS Response growth Facebook Twitter Indeed
  15. 15. THE FACEBOOK EFFECT
  16. 16. THANKSDan MartinManaging Directordanm@broadbean.comwww.broadbean.com

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