The battlefields of travel are redrawing their lines – no longer are holidays pitched against each other in travel agencies, but online. With 92% of internet users reading online reviews and 89% of consumers saying that reviews influence their purchasing decisions, there has never been a more important time for hotels and travel suppliers to efficiently manage their online reputation. But with 35% of consumers changing their choice of hotel after browsing a social media platform – what can travel providers do to ensure that they maintain a spotless reputation? How do you find out what your customers saying about you? And what can these companies do to use these reviews to their marketing advantage? TrustYou's Executive Vice President Kristof Roemer examines this and more.
20. TrustYou Methodology
Semantic
Chaos Structure
Technology
“No WiFi in
“The check-in hotel rooms.”
was very quick.”
“The surroundings
were noisy and
bleak.”
“The staff was “Food and
friendly to kids.” drinks were
great.”
21. TrustYou Methodology
Semantic
Chaos Structure
Technology
Destination
s Airlines
Semantic Hotels
Technology
+ Kid Friendly Staff (4)
+ Great Restaurant (8)
- Small rooms (3)
- No WiFi (2)
Criteria: Good Food
Category: Family Hotel
22. Global Reputation Management
• Software-as-a-Service
• +5,000,000 API calls
• +400,000 hotels analyzed
• +10,000 hotel customers
• +100 destinations
• Support for +20 languages
• Used in official star
ratings
27. CIRCLE OF TRUST IN YOUR HOTEL
Set-up a workflow
Dedicated TrustYou Champion
May be rebuild the Guest Relation
Discuss and replay during morning meetings
29. CIRCLE OF TRUST IN YOUR HOTEL
Set-up a workflow
Dedicated TrustYou Champion
May be rebuild the Guest Relation
Discuss and set task during morning meetings
Do it on a daily basis
Answer all reviews on all social media channels
34. 3. Reputation Marketing
• A full and diverse set of many different
reputation widgets for integration on the website.
• Fully customizeable in look&feel
• FREE
----- Besprechungsnotizen (26.01.12 10:58) ----- Warum ist das wichtig für Sie?
So from the chaos we extract the essentials , we get to a structure and we calculate a unique trust score: The Trust Score summarizes the reputation in one simple number.
Today TrustYou is the global market leader for Reputation Management in Travel. Our business is software as a service and most major brands in the industry rely on us to monitor and manage their reputation. And with the introduction of the Trust Score we are establishing a new Standard for Reputation online. I invite you to get to know your Trust Score today or if you want to use Trust Scores in your business.