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SOCIAL MEDIA                                FOR HOSPITALITY                                                            Pow...
CIRCLE OF TRUST IN TRAVEL“What is my                                  “Which offerreputation?”                            ...
SemanticChaos                Structure        Technology                      Semantic                     Technology
SemanticChaos                                              Structure                      Technology                      ...
SemanticChaos                                     Structure             Technology                 Destinations           ...
The New Standard for Reputation               • Independent               • Unbiased               • Free
Reputation Marketing
Reputation Management
Global Reputation Management                    • Software-as-a-Service                    • +5,000,000 API calls         ...
Thank You!
Social Media information Caos and the solution: TrustYou
Social Media information Caos and the solution: TrustYou
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Social Media information Caos and the solution: TrustYou

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Social Media information Caos and the solution: TrustYou

  1. 1. SOCIAL MEDIA FOR HOSPITALITY Powered byJakob Riegger, COO & Founder | jakob.riegger@trustyou.com ITB Berlin 2012, Phocuswright | March 7, 2012
  2. 2. CIRCLE OF TRUST IN TRAVEL“What is my “Which offerreputation?” can I trust?” “How can I convince users?”
  3. 3. SemanticChaos Structure Technology Semantic Technology
  4. 4. SemanticChaos Structure Technology “No WiFi in “The check-in was hotel rooms.” very quick.” “The surroundings were noisy and bleak.” “The staff was “Food and drinks friendly to kids.” were great.”
  5. 5. SemanticChaos Structure Technology Destinations Airlines Semantic HotelsTechnology + Kid Friendly Staff (4) + Great Restaurant (8) - Small rooms (3) - No WiFi (2) Criteria: Good Food Category: Family Hotel
  6. 6. The New Standard for Reputation • Independent • Unbiased • Free
  7. 7. Reputation Marketing
  8. 8. Reputation Management
  9. 9. Global Reputation Management • Software-as-a-Service • +5,000,000 API calls • +400,000 hotels analyzed • +10,000 hotel customers • +100 destinations • Support for +20 languages • Used in official star ratings
  10. 10. Thank You!

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