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Jackson Associates Research Competencies 2013


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Jackson Associates Research Competencies 2013

  1. 1. Jackson Associates Competencies2013
  2. 2. About Us Your Premier Marketing Research Field ServiceJackson Associates is the east coasts In 1999, Marisa Pope began running thefinest data collection agency, with offices company, and she purchased it in Atlanta and a partner facility in Since then she has doubled the businessBoston. Our Atlanta focus facilities have operation.been consistently "Top-Rated" by theImpulse Survey since 2001. Today, Jackson Associates has Atlanta’s most prestigious facilities:It is our attitude that sets us apart. Wevalue our relationships and it shows in • Midtown Atlantaeverything we do. In the heart of they city, offering Our Beliefs primarily qualitative services Quality is to be expectedA Brief History • North Atlanta What we do mattersJackson Associates was opened in 1957 25 minutes from the airport, offering Education is keyby Marilyn F. Jackson (hence the name) both quantitative and qualitative Keep it simpleand was run out of the principals home. servicesIn 1983, Margaret Hicks-Feit bought thecompany and expanded.
  3. 3. CompetenciesA CUT ABOVE THE REST
  4. 4. The Home Team Exceptional Service Starts With Exceptional TalentThe Jackson team is made up of research Marisa Pope … 26 years Bobbie Jo Salyers … 11 yearsprofessionals with a combined total of President, CEO Account Managermore than 200 years of industryexperience. Melisa Gipson … 20 years Rachel Knobloch … 4 years Executive Vice President Account ManagerLimited employment turnover means Kelly Gray … 10 years Andrew Pope … 6 yearsthat your projects are managed by Research Director Director, AV and Facilityindustry experts at every level. Leslie Dyer … 30 years Richard Silver … 5 years Executive Vice President, Operations & Finance Director, Information TechnologyThe company is well known for itsoutstanding training, which produces the Marcus Jones … 8 yearshighest quality recruitment and Client Services Directorcustomer service.
  5. 5. The Diamond from the Rough Location, Relationships , Solutions, InnovationsJackson Associates is the east coast’s Our technological advances work to yourfinest focus facility supplier, with two advantage.convenient locations in Midtown andNorth Atlanta and a partnership facility, Our Client Portal allows clients toAnswerQuest, in Boston. download digital and audio files, forms, menus, etc. in a secure environment.Since 1957 our business has providedqualitative insights to researchersworldwide. One reason we are a trusted Instant Update keeps clients and our callpartner to over 400 research firms is our center informed of respondent arrivals inexperience. Almost every manager and real time. Our Valuesexecutive started at the ground level and Loyaltyworked (hard!) to make their way up. Teamwork ExpectationsWe are never satisfied with the statusquo. We are constantly working to Communityensure that our clients are better served, Beliefare more comfortable, and are able togather the finest insights.
  6. 6. Database Niche Audiences, National Reach, Online Pre-Screening Ability• Expansive respondent database and • Special sub-databases including: market expertise • Health conditions • Over 120,000 in Atlanta database • New and expectant moms • Over 30,000 in Boston database • Facility Managers / Office• We understand our markets’ cultures Managers and communities • Web capability streamlines operations• Specialized audiences within • Algorithms in advance categorized databases • National verified panel partners • Consumers • Targeted sample pulls • Medical • Dedicated resources for niche • B2B audiences
  7. 7. Security and Privacy Quality Assurance is Our Top Priority• Separate quality assurance team: Jackson Associates prides itself on • Monitors recruiting agents maintaining the strictest security and destruction protocols. • Validates respondent qualifications • Verifies appointments In addition, we have invested countless • Manages confirmations hours into our contingency plans, so in • Oversees product deliveries, the event of disaster, our corporation can inventory, storage and shipments still function. We do not “fish”• All product stored in secured rooms the internet by We continually build our database by with keypad entry limited to authorized publicly advertising using verified means. We work festivals, personnel respondent criteria. events and expos, and we partner with• ID requested before respondents our communities to find the most admitted to facility honest, dedicated and engaged• Security cameras throughout facility participants available. with remote viewing access• 24-hour security property oversight We do not “fish” the internet by publicly advertising respondent criteria. Call it old fashioned, but we like them to qualify on their own.
  8. 8. Innovations Change Is Just Another Word for GrowthWe believe in positive change. We don’t MobileQuest Portalschange just to shake things up. We work A self-contained audio visual system that We offer clients the opportunity todiligently on all levels to ensure that we minimizes expense in remote field connect instantly with their project ornever strop growing… and we all know locations. It’s compact enough to take project manager using their private,that means change. on ethnographies, onsite interviews and secured login on our client portal. into shops.We pride ourselves on using the latest Housed on its own server, this portaltechnology and considering various ways C.O.M.P. allows clients to upload, download,to use the tools we build, ensuring that Three years in the making, this email, review, respond and communicateour clients will find that their project centralized computer program links with our entire team instantly. And theychallenges have already been solved. everyone together, ensuring that can even check the weather for their communications are instant and upcoming visit to our locations.Instant Update accurate.Real-time updates of respondent arrivaldelivered to clients in their focus suite. Usability LabsBecause it’s web-based, it allows us to We built two in-house usability labs,use it remotely among field partners as complete with internal scan converterswell as in-house. and dual external monitors. This leaves our clients in control of the split on the screen.
  9. 9. CompetenciesLOCATIONS
  10. 10. Midtown Atlanta Hip & Trendy Facility in the Heart of Atlanta’s Art Scene• 3 focus suites with fabulous lounges Our Midtown facility was built with• Minutes from airport sophistication in mind.• Contemporary feel From the moment you exit our private• Instant Update – real-time updates of elevator you are transported to another respondent arrival world, where service is expected and• Near art & theatre district, museums, making your day is our goal. botanical garden, shopping, top restaurants, Piedmont Park From our most intimate to most spacious• Highest ratings in Impulse Guide 2011 suite, natural light floods this space and and 2012 allows an unusual peace to pervade the facility. Even in the middle of checking in groups, making last-minute changes to guides and the ever-present urgency of finding that perfect nugget, everyone at Midtown is relaxed, centered, focused. Is this why clients love it, or is it because it’s in the center of the city’s hottest sections? We may never know.
  11. 11. North Atlanta (Perimeter) Our Largest and Most Flexible Facility• 4 focus suites with luxurious lounges Jackson Associates North Atlanta, near• 1,200 sq. ft. auditorium, viewing for 24 the infamous Perimeter Mall, is the most unique space in Atlanta. Able to house • Theater seating for 100 automobiles and the largest displays, this • Classroom seating for 75 facility offers clients a comfortable • Direct access from parking lot alternative to hotels.• Commercial Kitchen• Residential Kitchen In addition, our call center and Sensory Lab seats up to 20 administrative team are onsite, so there• Instant Update – real-time updates of is never a lack of attention. When you’re respondent arrival at Perimeter, it’s like you’re home.• Free parking• Internal and external security surveillance and staff• Impulse Honor Roll 2012
  12. 12. Boston our Boston research partner Where Quali-Quant is Managed With Ease• Focus suite Boston is a tough town, and not just• Multipurpose room seats 40 because it’s in the north. In Boston, the feeling is you have to be downtown to• Dual viewing (traditional and remote) conduct successful qualitative projects.• Prep Kitchen We have proven that isn’t true.• Ground floor access and loading dock• Local recruiting and quality assurance Medical and professional respondents• Free parking love avoiding the downtown traffic and delays. Consumer respondents find the• Instant Update – real-time updates of ease of getting to and from this location respondent arrival a relief. Clients find the facility to be fun,• 10 miles from downtown Boston flirty and just what they need after traveling across the country. With a large focus room and tiered viewing room capable of seating 12, remote viewing into the spacious and versatile CLT lab and test kitchen, this facility offers clients more than just a place to relax. It’s a place they know and trust, and that’s what really counts.
  13. 13. CompetenciesAFFILIATIONS
  14. 14. Industry Partnerships The Best Field Coordinators in the CountryOur field partners are some of the finestin the United States. They aren’t alwaysthe best known, or the largest, but they SEATTLEare committed, overachieve, and doquality work. BOSTONOur field coordinators are well-versed in NEW YORK CITYthe challenges inherent in domestic field CHICAGO PHILADELPHIAmanagement, and can coordinate even SAN FRANCISCO WASHINGTON, DCcomplex projects seamlessly. And they ST. LOUISwork whenever necessary to link our LOS ANGELEScountry with the world. PHOENIX SAN DIEGO ATLANTA DALLASIf we don’t have a partner in the marketyou want, we find one. Since we’re not HOUSTON ORLANDOpart of a chain or affiliated with anetwork, we can use whomever we MIAMIwant… so we always get the best, and sodo you.
  15. 15. Industry Affiliations Keeping Our Finger on the PulseWe can’t take credit for every idea that Jackson supports the marketing andpushes us forward. We are aligned with research industries through membershipthe strongest in the marketing research and volunteerism in:profession… and outside of it. Ouraffiliations strengthen our core, not just MRA - Marketing Research Associationour services, and that’s one of the most PMRG - Pharmaceutical Marketing Research Associationimportant things that sets us apart. AMA - American Marketing Association ESOMAR – European Society of Marketing and ResearchJackson has established strategic CRF - Creative Research Foundationpartnerships with consultants, CPSI – Creative Problem Solving Institutetechnology providers, field agencies, andfull service research agencies to help our Strategic partners includeclients find the best research solutions. • AnswerQuest, LLC • Strategic Marketing, Inc. • SiMT - Southern Institute of Manufacturing Technology
  16. 16. Thank you for the opportunity. MARISA L. POPE PRESIDENT Jackson Associates Research, Inc. 1140 Hammond Drive, Suite H-8100 Atlanta, GA 30328 770-394-8700, ext. 202