MiO Marketplace seeks to solve inefficiencies in the media buying and selling process by creating an online marketplace. It aims to connect the thousands of media buyers and sellers in a centralized platform for browsing, bidding, negotiating and transacting media deals. The $600 billion media industry is highly fragmented and MiO's marketplace approach could capture just a small portion of the total addressable market. The company has begun signing media partners and agencies and projections estimate $10s of millions in annual recurring revenue if it gains further adoption.