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Investment Overview
Pre-Seed Financing
MARKETPLACE
INTELLIGENCE
OPTIMIZATION
MiO - A media marketplace and sales intelligence tool.
Marketplace Dynamics:
Multi-billion $$ economic value
Highly fragmented market
Offers trust and convenience
Value-Added Services for Sellers
Commerce features for Buyers
Founded 2008
Market Cap $76B
Lodging
Founded 2004
Market Cap $8B
Real Estate
Founded 2005
Market Cap $14B
Crafts
Founded 1995
Market Cap $23B
Auctions
Founded 2009
Market Cap $63B
Transportation
Founded 1994
Market Cap $1.26T
Books
Evolution of Online Marketplaces
Marketplaces have created tremendous value in the last 20 years as evidenced by
the massive increase in aggregate market capitalization of publicly traded players.
Vision & Mission
The media industry is nearly $1 Trillion annually, but it is
highly fragmented with 100,000’s of buyers and sellers
wasting effort soliciting, pitching, and negotiating ad sales.
Source: eMarketer, October 2021 & WARC Media, May 2020
MiO Marketplace seeks to solve the B2B sales dilemma for
the media industry……and then tackle it for everyone.
Problem
Buyers and sellers can connect on LinkedIn and communicate via
email and Slack. But the litany of messages necessary to move
deals forward from sales to signature is overwhelming and
unproductive. The average sales cycle has increased 25% since
2016, and 40% of B2B sales take over 3 months to close.
Inefficient Communication
CRMs like Salesforce provide a wide array of software and cloud
based solutions for organizing contacts and files. But no CRM
allows connectivity between buyers/sellers nor provides a built-in
mechanism for transacting commerce. Up to a dozen B2B SaaS
systems must be strung together to consummate a media sale.
Disconnected Commerce
Various (highly fragmented) platforms exist across numerous
industries to shepherd the RFP process. However, none of these
project management tools provide analysis of the deals across
the portfolio, nor measure and benchmark best practices. Sales
managers cannot capture buyer intent or interest in their media.
Lack of Sales Intelligence
Despite all the advances in online connectivity, commerce,
and deal/data management tools, there doesn’t exist a
single platform to source, research, connect, consummate,
and analyze online and offline media transactions.
1
2
3
“communication
is a real pain in
the ass”
“sales rep entries in
CRMs is garbage in,
garbage out”
“it is fair bit of pain to
me right now to package
this stuff up and push it
to buyers”
Solution
MiO Marketplace creates B2B sales cycle efficiencies, expands opportunities to
connect, and provides real-time analytics for media buyers and sellers by
allowing them to browse, bid, negotiate, and transact media of every type in a
single, easy-to-use online platform.
Programmatic
Online Media
(DSP’s)
Google,
Amazon,
Facebook,
Twitter,
TikTok
Non-
Programmatic
Online Media
Traditional
Media
Non-
Traditional
Media
Opportunity
60% of media spend falls outside of DSPs, search, and social media.
MiO is creating a one-stop-shop for
media buyers to purchase advertising
Traditional
• Print
• Radio
• TV
Non-traditional
• Billboards
• Cinema
• Out of Home
Non-programmatic online media
• OTT
• CTV
• Internet Radio
Source: MarketingCharts.com, PWC Global Media Outlook 2021
Total Addressable Market
$600+ Billion
Total US ad spend in MiO
target media categories
600,000+
Media, brand, and ad agency
account execs trading ads.
25+ Million
Annual ad transactions by
media buyers & sellers.
Sources: ZoomInfo, IBIS, Statista, US Census, WARC Media
$10 Billion
Annual wages of ad sellers
working for media companies.
Market
Penetration
Potential
ARR
Ent Value
(@ 8x ARR)
0.5% $13mm $105mm
1% $26mm $210mm
2.5% $66mm $525mm
5% $131mm $1.05B
10% $262mm $2.1B
B2B SaaS Platform for Media Sellers*
* Subscriptions @ $1,500 a month
B2B SaaS for Media Buyers/Sellers
Broad Range
of Media
Narrow Range
of Media
2-Way Interaction / Marketplace
1-Sided / No Commerce
Features for Buyers
MiO marketplace brings together media
buyers and sellers to research, identify,
connect, and securely transact advertising.
MiO Mailbox – an integrated chat
tool to connect buyers w/ sellers
Like & dislike provides
immediate buyer insights
Fetch aka “MiO the Mule” – onsite
search and concierge services
Saving vendors tips the
algorithm in their favor
Saved packages are tracked
via hashtag technology
DocuSign creation and tracking
is built into sales
Intelligence for Sellers
MiO comes with extensive tools to better assess
where there is true opportunity to increase yield
as well as gain 1st party / real time insights
across your client portfolio.
Heatmaps track mouse strokes
and movement
Track sales by category / type / buyer
Campaign package insights
Save time by tracking
actionable opportunities
Machine learning to optimize campaign visibility
CRM amplification & integration (Q4 2022)
Priced per local market
$995 per month entry level
National $15k+ per month
Subscription Pricing
Demand Gen to reach Buyers
Buyer leverage attracts Sellers
RFP’s are a successful model
Buyer First Strategy
Top 5 Agencies control $20B
Agencies define buying platform
Few large sellers needed to scale
Network Effects
Go-To-Market
Sellers charged monthly
Buyers join free (for now)
Transactions free (for now)
B2B SaaS
“If large agencies
adopted the system,
we would have to
figure it out”
“If the buy side is
going to be there, then
I have to be”
Traction
Media Partners to date (sample)
Agency Partners to date (sample)
Projections Financing
Funding to Date
• Founder bootstrapped 2021-2022
• Angel investment $550K in 2022
• Seeking $150K in Spring 2023
Use of Funds
• Software Engineers
• UX/UI Designers
• v2 Website Development
• A/I Integrations
• Direct API Connection Opportunities
• Account Executives (BizDev)
• Senior Exec (COO)
• Marketing to Build Brand Awareness
$0
$5,000,000
$10,000,000
$15,000,000
2022 2023 2024 2025
Annual Recurring Revenue (ARR)
Current Valuation: $3.8Million
Owner Shares: 80% / Investor Shares: 20%
Sean Halter
Founder & CEO
MiO Marketplace
MiOmarketplace.com
Sean started his journey in the media & marketing industry two decades
ago. After building and exiting multiple successful multi-million-dollar
companies on both the buying and selling side, he realized things hadn’t
changed in decades.
With connections on all sides of the equation, he was determined to find
a better way to bring buyers, sellers and buying intent to the forefront!
He’s also the host of industry leading podcast The CMO Suite.
marketplace
Founder
Board of Directors
Sri Rajagopolan
Chief Customer Officer
General Mills
Sean Halter
Founder
MiO Marketplace
Todd Schnitt
Media Personality /
Tech Investor
Paul Willett
Connectivity Holdings
CFO
Matt Brown
Thumbstopper
SAAS Advisor
Contact:
Sean Halter
Founder - MiO Marketplace
sean@miomarketplace.com

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Pitch Deck Teardown: MiO Marketplace's $550K Angel deck

  • 1. Investment Overview Pre-Seed Financing MARKETPLACE INTELLIGENCE OPTIMIZATION MiO - A media marketplace and sales intelligence tool.
  • 2. Marketplace Dynamics: Multi-billion $$ economic value Highly fragmented market Offers trust and convenience Value-Added Services for Sellers Commerce features for Buyers Founded 2008 Market Cap $76B Lodging Founded 2004 Market Cap $8B Real Estate Founded 2005 Market Cap $14B Crafts Founded 1995 Market Cap $23B Auctions Founded 2009 Market Cap $63B Transportation Founded 1994 Market Cap $1.26T Books Evolution of Online Marketplaces Marketplaces have created tremendous value in the last 20 years as evidenced by the massive increase in aggregate market capitalization of publicly traded players.
  • 3. Vision & Mission The media industry is nearly $1 Trillion annually, but it is highly fragmented with 100,000’s of buyers and sellers wasting effort soliciting, pitching, and negotiating ad sales. Source: eMarketer, October 2021 & WARC Media, May 2020 MiO Marketplace seeks to solve the B2B sales dilemma for the media industry……and then tackle it for everyone.
  • 4. Problem Buyers and sellers can connect on LinkedIn and communicate via email and Slack. But the litany of messages necessary to move deals forward from sales to signature is overwhelming and unproductive. The average sales cycle has increased 25% since 2016, and 40% of B2B sales take over 3 months to close. Inefficient Communication CRMs like Salesforce provide a wide array of software and cloud based solutions for organizing contacts and files. But no CRM allows connectivity between buyers/sellers nor provides a built-in mechanism for transacting commerce. Up to a dozen B2B SaaS systems must be strung together to consummate a media sale. Disconnected Commerce Various (highly fragmented) platforms exist across numerous industries to shepherd the RFP process. However, none of these project management tools provide analysis of the deals across the portfolio, nor measure and benchmark best practices. Sales managers cannot capture buyer intent or interest in their media. Lack of Sales Intelligence Despite all the advances in online connectivity, commerce, and deal/data management tools, there doesn’t exist a single platform to source, research, connect, consummate, and analyze online and offline media transactions. 1 2 3 “communication is a real pain in the ass” “sales rep entries in CRMs is garbage in, garbage out” “it is fair bit of pain to me right now to package this stuff up and push it to buyers”
  • 5. Solution MiO Marketplace creates B2B sales cycle efficiencies, expands opportunities to connect, and provides real-time analytics for media buyers and sellers by allowing them to browse, bid, negotiate, and transact media of every type in a single, easy-to-use online platform.
  • 6. Programmatic Online Media (DSP’s) Google, Amazon, Facebook, Twitter, TikTok Non- Programmatic Online Media Traditional Media Non- Traditional Media Opportunity 60% of media spend falls outside of DSPs, search, and social media. MiO is creating a one-stop-shop for media buyers to purchase advertising Traditional • Print • Radio • TV Non-traditional • Billboards • Cinema • Out of Home Non-programmatic online media • OTT • CTV • Internet Radio Source: MarketingCharts.com, PWC Global Media Outlook 2021
  • 7. Total Addressable Market $600+ Billion Total US ad spend in MiO target media categories 600,000+ Media, brand, and ad agency account execs trading ads. 25+ Million Annual ad transactions by media buyers & sellers. Sources: ZoomInfo, IBIS, Statista, US Census, WARC Media $10 Billion Annual wages of ad sellers working for media companies. Market Penetration Potential ARR Ent Value (@ 8x ARR) 0.5% $13mm $105mm 1% $26mm $210mm 2.5% $66mm $525mm 5% $131mm $1.05B 10% $262mm $2.1B B2B SaaS Platform for Media Sellers* * Subscriptions @ $1,500 a month
  • 8. B2B SaaS for Media Buyers/Sellers Broad Range of Media Narrow Range of Media 2-Way Interaction / Marketplace 1-Sided / No Commerce
  • 9. Features for Buyers MiO marketplace brings together media buyers and sellers to research, identify, connect, and securely transact advertising. MiO Mailbox – an integrated chat tool to connect buyers w/ sellers Like & dislike provides immediate buyer insights Fetch aka “MiO the Mule” – onsite search and concierge services Saving vendors tips the algorithm in their favor Saved packages are tracked via hashtag technology DocuSign creation and tracking is built into sales
  • 10. Intelligence for Sellers MiO comes with extensive tools to better assess where there is true opportunity to increase yield as well as gain 1st party / real time insights across your client portfolio. Heatmaps track mouse strokes and movement Track sales by category / type / buyer Campaign package insights Save time by tracking actionable opportunities Machine learning to optimize campaign visibility CRM amplification & integration (Q4 2022)
  • 11. Priced per local market $995 per month entry level National $15k+ per month Subscription Pricing Demand Gen to reach Buyers Buyer leverage attracts Sellers RFP’s are a successful model Buyer First Strategy Top 5 Agencies control $20B Agencies define buying platform Few large sellers needed to scale Network Effects Go-To-Market Sellers charged monthly Buyers join free (for now) Transactions free (for now) B2B SaaS “If large agencies adopted the system, we would have to figure it out” “If the buy side is going to be there, then I have to be”
  • 12. Traction Media Partners to date (sample) Agency Partners to date (sample)
  • 13. Projections Financing Funding to Date • Founder bootstrapped 2021-2022 • Angel investment $550K in 2022 • Seeking $150K in Spring 2023 Use of Funds • Software Engineers • UX/UI Designers • v2 Website Development • A/I Integrations • Direct API Connection Opportunities • Account Executives (BizDev) • Senior Exec (COO) • Marketing to Build Brand Awareness $0 $5,000,000 $10,000,000 $15,000,000 2022 2023 2024 2025 Annual Recurring Revenue (ARR) Current Valuation: $3.8Million Owner Shares: 80% / Investor Shares: 20%
  • 14. Sean Halter Founder & CEO MiO Marketplace MiOmarketplace.com Sean started his journey in the media & marketing industry two decades ago. After building and exiting multiple successful multi-million-dollar companies on both the buying and selling side, he realized things hadn’t changed in decades. With connections on all sides of the equation, he was determined to find a better way to bring buyers, sellers and buying intent to the forefront! He’s also the host of industry leading podcast The CMO Suite. marketplace Founder
  • 15. Board of Directors Sri Rajagopolan Chief Customer Officer General Mills Sean Halter Founder MiO Marketplace Todd Schnitt Media Personality / Tech Investor Paul Willett Connectivity Holdings CFO Matt Brown Thumbstopper SAAS Advisor
  • 16. Contact: Sean Halter Founder - MiO Marketplace sean@miomarketplace.com