The document describes the MVP concept and development process for an iOS app called Tribe of Five. It outlines user research that identified goals, motivations, and accountability as key factors. Two user personas were developed: Kevin, seeking personal growth, and Ava seeking career change. Features include chat, check-ins, and progress tracking. Prototypes were tested through an iterative design process. Key learnings included prioritizing the user's own progress over group metrics, and clarifying onboarding instructions. The final app aims to motivate users to achieve goals through community support and accountability.

1. Tribe of Five
by: Carrie Chen,
Julia Choy and Yvonne Chang
MVP Concept to iOS App

2. Model
5 People 1 challenge
30 Days
Share/Check in
Keep
each other accountable

3. Process
TestingDesignResearch
• Validate Problem,
Need and Design
Ideas
• Past User Research
• Competitive/
Comparative
Analysis
• Goal Setting
Behavior Survey
• Persona
Development
• Feature
Prioritization
• Design Studio
• Med-High
Prototype 1
• Med-High
Prototype 2
• Hi-Fi Final
Prototype
Documentation
• Design Studio
• Prototype 1 (A/B
Testing)
• Prototype 2
• Takeaways
• Style Guide
• App Map
• Prototype 1 -2
Wireflows
• Final Prototype
Annotation of
Interactions

4. Research Highlights
10
HabitBull
Stickk
Coach.me
One to One
One to Many
Tech Solution
Tribe of Five
Non Tech Solution
Tony Robbins
Motivational Speakers
Personal Coach
Personal Tutor
Personal Trainer
Ted Talks
Competitive/Comparative Landscape
Unique Position Unique Format iOS App Development

5. Research Highlights
Goal Setting Behavior:
1. Professional (72%)
2. Personal growth (69%)
34 respondents
1.Reminders (58%)
2.Accountability (41%)
Methods that help achieve goals:

6. Problem Statement
People have goals that they want to achieve, but aren’t taking
consistent steps to achieve those goals because they are lacking in
motivation, guidance, discipline and accountability and therefore fail.
Accountability, can overcome lack of
motivation and discipline.

7. Personas
17
PAIN POINTS:
Unable to stay motivated
to completing tasks and
following through on goals.
Hates book clubs because
they are too strict on book
type and meetings.
Circle of friends only
consist of fellow sales
managers
Motivation Recommendations Network ProgressInspiration Sense of Connection
Like to creates to do lists
Feels guilty for not finishing
non-work related goals.
Browses Instagram for cool
photos and inspiration.
A book enthusiast, but not a
regular reader.
BEHAVIORS:
“As a busy, on trend, social newcomer, I want to put more time and effort towards
developing myself and finishing personal goals, so that I can further develop my mind
and focus on myself versus just my job.”
Kevin is a 28 year old sales manager who just moved to NY from California. He spends a
lot of time looking at what’s trending, but is feeling that he needs more focus, especially
since small aspects of his life are going by the wayside. His lists of things that he wants
to do and learn about keep growing, but he’s not taking any action towards them. He
begins to try new things all the time,but he fails at following through because he’s
always pursuing the next big thing.
Persona: Personal Growth & Development
Needs inspiration for
motivation to complete
tasks
Recommendations and other
perspectives to broaden his
point of view
Wants to make friends and
connections different from
his current circle
Wants to see progress
towards his goal
NEEDS:
HOW WE CAN SERVE:
Name: Kevin
Age: 28
Status: Single
Place: New York
Job: Sales Manager
Goal: Make new
connections and
check off something
on his To Do list.
Name: Ava
Age: 40
Status: Married
Place: Austin, TX
Job:
Executive Assistant
at an Ad Agency
Goal: Change
Careers
16
Took part-time online PM
course
Uses Reddit as a resource
Listens to lots of podcasts
Uses Excel spreadsheet and
Trello to track resources,
connections, etc.
Weekends are usually spent
with the family
BEHAVIORS:
Low motivation and time to
focus on her career change.
Has difficulty making time to
go to networking events
Dissatisfied with current career
Currently does not have any
PM friends/network
PAIN POINTS:
“As a busy working mom who is unsatisfied with her job, I want to put more time and effort towards changing
careers so that I can further develop and pursue something that I am passionate about.”
Ava is a 40-year-old mother with a 16-year-old son. She has worked the same position for the same company
for the past 8 years. She is often busy at work taking care of menial tasks and continuously sees other people
around her being promoted or leaving for other positions. More and more, she is feeling frustrated with the lack
of challenging work that she is assigned. Lately, she has been looking for different jobs and careers that she could
transition into. She wants to take the next step, but keeps falling short of taking real action due to her lack of
knowledge and experience.
Persona: Professional Growth & Development
Someone to motivate her to
continue job search & career
transition
Read more valuable articles,
resources and tips
Attend more networking
events
Advice from others about her
career change
NEEDS:
HOW WE CAN SERVE:
Resources Network Progress Guidance Some Structure Motivation

8. Persona
Ava
• Dissatisfied with current career
• Low self-motivation and time, has
difficulty prioritizing
• No guidance
• No friends/network in PM role or
Tech industry
Austin, TX
Executive Assistant
•Unable to stay motivated to
completing tasks and following
through on goals.
•Hates too much structure
•Social circle consists of work
friends
Pain Point Pain Point
Kevin
Sales Manager
New York
Career
change
Build a
reading habit

9. How We Can Serve
Accountability
Dedicated
Time
Motivation
SupportProgress

10. Feature Prioritization
ust HaveM Ability to Chat, Ability to Check-in, Chatbot,
Progress Bar/Streak Tracking
Should Have Ability to Share (photos, files, links)
Could Have Group Conference Call
Won’t Have
Video Sharing, Money Incentives,Consequences,
Assigned Leaders in Group, or Tribe Points

11. Prototype Demo
Before 30 Day Challenge
1.
Sign in Stage
2.
Day 0
3.
Day 11
Start Day 10 Day 20 Day 30Introduction
(3) User Flow Timelines

12. Sign-in Stage & Day 0

13. Day 11

14. Key Takeaways
User Test 1
A/B Test The flow of Sign in User Focus Tribe Face
We A/B tested
tab bar vs. side
drawer menu and
tab bar was the
more favored and
least confusing
route.
We found it best to
provide the users
basic details before
asking them to sign
up with an account
Users were more
focused on their
own progress and
stats, rather than
group stats and
competition
Tribe member
images were
associated more
with profiles
than direct
messages.

15. Key Takeaways
User Test 2
Tribe Page
We needed to
adjust font, sizing
and coloring
patterns to adjust
to iOS HIG.
Further conditional
requirements /
instructions are
needed for Sign
Up with accounts
as well as Check In
page
More people feel
the logo of the
text should be
clockwise so we
changed
directions to
reflect this.
Included a
count down of
days left in
challenge on
Tribe page to
show more
information,
HIG ClockwiseCopy & Instruction
30

16. Design Recommendations