1. A S S I G N M E N T : E M P A T H I Z E A N D D E F I N E
DESIGN THINKING ACTION LAB
Submitted by:
Aniket Vaidya
Team NMark
Hyderabad, India

2. STEPS
1. Prepare for the empathy work
2. Go out and talk to people
3. Process the data gathered via interviews using an
Empathy Map
4. Craft a problem statement
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3. STEP 1: PREPARE FOR THE EMPATHY
WORK
Interviewee: A friend who has left his job for higher
education in management
Number of people interviewed: 2
Areas of conversation:
1. Experience at job
2. Hobbies
3. Jump from work to school
4. The reasons for joining the school
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4. STEP 1: PREPARE FOR THE EMPATHY
WORK (QUESTIONNAIRE)
• Where were you working previously?
• What was the designation when you left the job?
• How much work experience you have?
• How was your relation with your boss?
• What was the educational qualification of your boss?
• Do you wish to reach to the middle and higher
management at your organization?
• According to you, what qualities you should have to
reach middle and higher level management?
• Do you think that after graduating in management, you
will be able to achieve your goal easily?
• Do you think that after pursuing higher education in
management, you will receive a higher package in terms
of salary?
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5. STEP 2: GO OUT AND TALK TO PEOPLE
• Interviews of two persons of the same background
were taken and one of them is selected on the
basis of quality of answers
• The questionnaire was designed and touched
different areas to find out various aspects of the
process of work to school transition, how he felt
during the transition, what aspects he liked the most
etc.
• Different areas were explored to find out the
motivational factors responsible for school to work
transition
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6. STEP 3 : PROCESS THE DATA USING AN
EMPATHY MAP
SAY DO THINK FEEL
I do attend my school regularly
This Column
will remain
blank, as
the
interview
was
telephonic
interview
I am regular student which is my
inbuilt ability
I follow my values and
prototypes
I like the pedagogy adapted by the school
I am loving whatever I have
chosen
I enjoy my decisions taken by
me
My boss used to tell the similar experiences
when he had attended management
program
I have not forgotten my past and I
regularly connect the things
I will obviously get a better package after
passing out from this program
I have some expectations out of
my jump to the school
Money is not a factor which
motivated me to join school
after work
I like my boss and I aim to be like him
I am lacking in some skills which will
take me towards my goal and I am
moving towards my dream
I am going to fulfill my dreams
I hope the program will help me to reach
to the higher management level
I have my own ambitions planned
with me
I give more importance to the
value addition and this is the
motivating factor for me to join
the school after work
The professors in the school are very friendly
and of helping nature
I do take help from the experts
regularly
I follow deadlines and hence I submit my
assignments before time
I am serious about the things I do
I am a sincere and a genuine
person
I am confident that I will get a better job
and profile
I give high quality of input and
expect the same quality of output
I am passionate about the
things which I do
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7. STEP 4 : CRAFT A PROBLEM STATEMENT
The components which have to be considered
before crafting the problem statement are:
Stakeholder: Manish (the person who was
interviewed)
Problem/Need: He needs to find out the motivator
behind the transition of work to school
Insights: He wishes to focus on the things which act as
value addition in his professional life
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8. PROBLEM STATEMENT
Manish needs a way to find out the exact motivator
behind the transition from school to work because
he wishes to focus on the things which act as value
addition in his professional life
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9. 9
THANK YOU!!