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Trendy w warstwie wizualnej oraz tekstowej
Anna Ledwoń - Blacha,11.06.2021
Branding > trendy w designie.


Psychologia, język polski, ekonomia
behawioralna


i neuromarketing > trendy w copy.
Nie każ im myśleć.
https://www.instagram.com/p/COYX_KkHtFO/
Przynieś, wynieś, pozamiataj.


I może jeszcze frytki do tego?


Z jakim sosem?
Nie ma brzydkich i niemodnych


Social Media.


Jest brak UX’u, CX’u


i potrzeb użytkownika.
Czym wg Ciebie jest


sprzedaż w Social Media?
🖤💛
Natywność copy.
Czas antenowy.


Stare dzieje, nowe narzędzia.
50% sukcesu Twojej reklamy


to kreacja.
Nie istnieje coś takiego jak


obiektywne piękno.
Nie istnieje coś takiego jak


obiektywna estetyka.
Relewentność


i


hiperpersonalizacja.
A influencerzy, serio, mają wpływ.
https://business.pinterest.com/pl/content/pinterest-predicts/
https://content.shutterstock.com/creative-trends/
Opowieść.
Opowieść o Tobie.


I dialog.
Dostępność i użyteczność.
Post bez treści jest jak
jagodzianka bez nadzienia.
Ale liczy się
kontekst.


Bo jak masz
celiakie, to żadnej
jagodzianki nie
strawisz.
Pytania?
Trendy w reklamie na FB i IG || Konferencja Online Marketing Day by Semstorm || Anna Ledwoń || More Bananas

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