Bootstrap 2.0:Million-dollar Agency Design on a(tiny!) Nonprofit Budget
www.captulsa.org        about.me / cmorenohttp://www.facebook.com/chimchim237          @chimchim237
living the dream     graphic designer: cap tulsaboard member: fab lab tulsa, tulsa now       auryn creative:   a startup c...
what is Bootstrapping?
Starting a business with no outside  (investor) funding …running a business on as little                  money as possibl...
Spending money wisely: attempt as much as possible to  only spend money on those things that will directly         contrib...
what is design?
not just making things look pretty.design / branding helps answer the question:           “what is the experience      you...
what is branding?
markets are conversations.   branding is the context of the conversation; everything you control and everything you don’t ...
a branding guide provides structure.a branding guide (if you follow it…) provides consistency,       simplicity, and clari...
CAP Tulsa re-branding
step1:clean and standardize the logo
step2:   standardize use of fonts.(no more comic sans or papyrus)
step3:build a set of colors and photos we can use.
step4:get some GREAT professional photographs.
step5:                   put it all together.                    simple shapes.         colors, fonts, from our branding g...
resources
visual /design:colourlovers.com   pinterest. how magazine   lynda.com
presentations:     prezi.youtube / vimeo.
tech:           google apps ($50 / user / year).google adsense ($10K worth of free ads for nonprofits)                    ...
collaboration:google apps / calendar / drive.     basecamp. highrise.           dropbox.
social media (of course!):                 facebook.              youtube / vimeo.…engage, connect emotionally, tell the s...
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
Bootstrap 2.0  - social media tulsa 2013
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Bootstrap 2.0 - social media tulsa 2013

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2013 social media Tulsa Conference presentation by speaker, Carlos Moreno.

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Bootstrap 2.0 - social media tulsa 2013

  1. 1. Bootstrap 2.0:Million-dollar Agency Design on a(tiny!) Nonprofit Budget
  2. 2. www.captulsa.org about.me / cmorenohttp://www.facebook.com/chimchim237 @chimchim237
  3. 3. living the dream graphic designer: cap tulsaboard member: fab lab tulsa, tulsa now auryn creative: a startup creative firm.
  4. 4. what is Bootstrapping?
  5. 5. Starting a business with no outside (investor) funding …running a business on as little money as possible.Spending money wisely: ONLY on those things that will directly contribute to launching and selling your product. Guiding force – what is the least needed to launch a product and test it in the real world.
  6. 6. Spending money wisely: attempt as much as possible to only spend money on those things that will directly contribute to furthering your mission. Guiding force – what is the least needed to run theorganization in such a way that maximum resources are being put toward accomplishing our mission.
  7. 7. what is design?
  8. 8. not just making things look pretty.design / branding helps answer the question: “what is the experience you want your clients to have?”
  9. 9. what is branding?
  10. 10. markets are conversations. branding is the context of the conversation; everything you control and everything you don’t control. who are you? what do you want your clients to tell you? what do you want to tell them? where are these conversations happening? notphysically, “where” but where in your client’s life?
  11. 11. a branding guide provides structure.a branding guide (if you follow it…) provides consistency, simplicity, and clarity of communication.a branding guide gives you some institutional knowledge (…what to do if your designer gets hit by a bus)
  12. 12. CAP Tulsa re-branding
  13. 13. step1:clean and standardize the logo
  14. 14. step2: standardize use of fonts.(no more comic sans or papyrus)
  15. 15. step3:build a set of colors and photos we can use.
  16. 16. step4:get some GREAT professional photographs.
  17. 17. step5: put it all together. simple shapes. colors, fonts, from our branding guide.keep everything simple, easy, clean, and straightforward.
  18. 18. resources
  19. 19. visual /design:colourlovers.com pinterest. how magazine lynda.com
  20. 20. presentations: prezi.youtube / vimeo.
  21. 21. tech: google apps ($50 / user / year).google adsense ($10K worth of free ads for nonprofits) techsoup. wordpress. wufoo. mailchimp.
  22. 22. collaboration:google apps / calendar / drive. basecamp. highrise. dropbox.
  23. 23. social media (of course!): facebook. youtube / vimeo.…engage, connect emotionally, tell the story.

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