Did you know that 8 of 10 companies fail? Companies are often focusing on product devolopment and sales, forgetting about importance of communication. In this presentation we show you how PR can boost your sales and revenue! Boost your PR wih Prowly. Sign up for free or request a demo on: www.prowly.com.

1. How PR can boost your
sales and revenue

2. 92% of people trust earned media
http://onboardly.com/startup-pr/pr-metrics-that-matter-infographic/of consumers trust earned media
PR generates 10 to 50 times more conversion
http://www.fastcompany.com/3034498/the-future-of-work/why-public-relations-and-media-relations-dont-mean-the-same-thing-anymore
80% people prefer article than ad as a info source
http://contentmarketinginstitute.com/what-is-content-marketing/

3. Public Relations
sales and product, forgetting
Companies are focusing on
Truly exceptional PR has direct
impact on company revenue.
PR isn’t panacea for financial
changes. But with it you will gain
several key outcomes.
about importance of PR.

4. PR outcomes

5. Branding
A consistent public relations program will help build general
awareness of your product, service or brand and will supplement
any direct marketing and advertising efforts.

6. Visibility
A lot of small and medium size businesses can’t gain traction in marketplace.
It’s not business model that’s problem. It’s lack of visibility.
PR increases your visibility in media, internet end search engines.

7. Third party promotion
Your prospects and clients are very sceptical about marketing messages.
But if third party is talking about you, people will listen.
In end of the day you’ll gain more credibilty and spread your message.

8. Employee morale
When your PR campaing launch you can be sure to see proud company
Employees burst with joy to be engage with newsworthly activities.
Motivated employees generate more revenue than unmotivated ones.

9. Damage control
Any business interacting with public will get to the point when damage control
is needed. Crisis managment is PR team work. Unsolved problems
may have a great impact on your business and destroy trust you earned.

10. Different kinds of PR

11. Kinds of Public Relations
Media Relations
Newsletter
Special events
SEO PR
Media Tours

12. Media Relations
media you can gain coverage.
With estabilishing relations with
and offer credibility.
It helps to to sustain integrity

13. Media Tour
spokesperson to travel around.
This strategy involves company
attending events.
giving interviews and

14. Newsletter
method of keeping individuals
A newsletter offers an excellent
and achievments.
updated about you company

15. Special events
to a consumer appreciation
They might be anything
or running a discount.
day, market day, hiring a brand,

16. SEO PR
will boost your visibility
Combining SEO and PR
negative articles or comments.
in seach results and help to „hide”

17. PR tips to boost your business

18. Frame out your story
Without communication, without story, without a strategy you can’t gain
trust on the market and build your brand. Don’t let someone else
tell your company story for you.

19. Respect your money
A public relations campaign may be executed with less budget
than majority of ad campaigns.

20. Build a media network
Make contact with journalist and become their trusted information source.
You can boost your media relations by knowing your journalists better.
Try to build a media base, send friendly e-mails and compelling pitches.

21. Build your brand journal
Gather or press releases and press kits in one place.
It will help journalists with research and boost your SEO.
Remeber to optimize it for social media and make sharing easier.

22. Sustain regularity
Even the best of public relations campaigns seldom produce results overnight.
Plan your campaing from a six month to one year and set certain goals.

23. Prowly will boost your PR
PR will boost your business

24. Try us for free or request a demo:
www.prowly.com