And this is my not-so-traditional
Hi, I’m Caren resume.
I am a Marketing Professional with expertise
in social media & social marketing. I also happen to
know a lot about the psychology behind it.
In 2008, I left my corporate marketing profession to
pursue more meaningful work.
Like Bill Gates, I
decided to head to
India for a while,
before embarking on
the next phase of my
While there I traveled
studied yoga in an
from food poisoning.
When I came back I started a small marketing consulting
business. I later acquired Ladies Who Launch LA and OC to
expand my services.
Over the next 14 months I grew that business by:
Developing a community on Facebook
Starting conversations on Twitter
Creating and presenting workshops on using social media
for small businesses
Podcasting member stories to educate
dreamers into action
Presenting to audiences on the merits of entrepreneurship
Creating videos to show off our advocates and our brand
In July 2010 I sold my company.
While I enjoyed
being an entrepreneur, I missed the collaborative
energy of working with others.
During this time I also went to grad school to study
Media Psychology & Social Change.
I chose this path
over a traditional
because I had
an interest in
I wanted to learn
how to influence
the behaviors of
and voters using
Understanding what motivates
people to take action, adopt a So I studied the
behavior or self-identify with
particular groups. science behind
Cognitive Psychology how humans
Understanding how people think,
recall and make judgements or
decisions about messaging and respond to
Knowing how to structure content
so that is most appealing to a
The key thing I learned was how to influence a social
cause, political agenda or brand strategy
...by telling a
So over the course of my career, I’ve picked up
some pretty cool skills.
Strategy and Digital Media: Razzle Dazzle:
Presenting & Public
Project Management Social Media/ Speaking
(especially cross- Community
functional teams) Management Program Development
Strategic Planning Vlogging, Blogging & Applying psychological
Podcasting principles of influence to
Vendor Management campaign strategy.
Analytics and Progress
Event Management Reporting Mind Control
(especially online stuff) (just kidding.....sort of)
Now I’m on
the look out for
a project with
a goal of
More specifically, a
company or agency
brand equity to
Text change in the areas
Because 83% of
wish more of the
and retailers they
use would support
80% of mothers
will switch brands
~2010 Cause Evolution Study
Would you like to
explore how your
brand can make a
Then let’s talk!
You can reach me at:
Follow me: @carenmagill
Read more about me at
or just google me.
Pst...stay tuned for credits!
Photo Credits: All attributable to Flickr
Ben Heine http://www.ﬂickr.com/photos/benheine/4154951890/sizes/o/in/photostream/
Mike Grenville http://www.ﬂickr.com/photos/mikegrenville/
Dave Ward Photography http://www.ﬂickr.com/photos/daveward/