The document discusses 5 strategies for increasing online traffic and conversions in 2011-2012. The strategies are: 1) growing organic search visibility through high-quality, unique content on multiple channels; 2) reducing steps before checkout; 3) tapping into impulse purchases on mobile devices; 4) using personalized recommendations to drive discovery purchases; and 5) catering to local needs through localized marketing, merchandise, and payment options when expanding internationally. Following these strategies could lead to a $100 billion increase in ecommerce sales by 2015.