During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise.
Marketers and the agencies that work with them can continue to drive growth through smart segmentation, even while the economy softens.
The key is to focus on where you get the best results, using channels that enable flexibility and targeting audiences that show intent.
In this presentation, Dan Dillon, VP of Marketing at Reveal Mobile, provides practical and actionable guidance for advertising to audiences who are most likely to convert.
You will learn:
- Three audience segments you can geotarget to fit your campaign goals.
- What advertising channels give you the most flexibility and the best return.
- How to measure results in the context of recessionary consumer behavior.
Bonus: We’ll share how to find a wide range of high-intent consumer audiences when most people are staying home.
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020Search Engine Journal
Are you running Google Ads campaigns for your ecommerce store?
Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Discover:
- Why improving customer experience with Shopping Ads is the best place to start increasing efficiency.
- How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue.
- What landing page optimization you can do to improve your online consumers' shopping experience.
- Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.
In this double-session SEJ eSummit webinar, discover actionable tips to help you master personalization and on-page SEO for more traffic and sales.
Session 1: Dominating Your Ecommerce Category in 2020: What You Need to Know
In this presentation, Andreas Dzumla, CEO & Co-founder at Longtail UX, shared three proven personalization must-haves in ecommerce.
Discover how to:
– Disrupt online retail with landing page personalization.
– Grow new customer acquisition from search by 92%.
– Reduce the cost of acquisition by up to 64%.
Session 2: How Online Stores Can Drive Organic Traffic with On-Page SEO
Even if you do understand the value of SEO to your ecommerce site, how do you know where to start with on-page SEO to have the most impact?
In this session, Anna Crowe, Assistant Editor at Search Engine Journal, talked through the following, to help you understand the impact on-page SEO can have on your site and her on-page SEO checklist:
– Anatomy of an optimized ecommerce product page.
– Keyword research for buyer intent.
– URL structure and parameters best practices.
– Meta title and descriptions for increased CTR.
– Image optimization for improved reach.
– Content for product and category pages.
Looking to stay ahead of the digital marketing curve?
Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020.
Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting.
In this presentation, you will learn:
- How search and digital marketing evolved in 2019.
- The planning must-haves for search, digital, voice, and -omnichannel strategies in 2020.
- Key mobile content trends and must-haves to stay competitive.
- How to leverage omnichannel strategies to market your business.
- How to saturate your customer journey, purchase funnel, and cross-channel attributions.
- Key digital strategies to stay ahead: voice search, chatbots, progressive web apps (PWA), videos, and AI.
Conductor C3 2019 - R-E-S–P-E-C-T: How to Win Buy-In and Support for SEO in a...Conductor
Ryan Hipp, Amway
What should you do if your company is a complex enterprise with tons of sites to manage and you need more buy-in for SEO in order to succeed? Find out how to build your internal brand to win resources and respect for SEO.
Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs.
To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates to them.
Register now for the next sponsored Search Engine Journal webinar.
Anna Charity, Senior Product Marketing Manager at CallRail, will share three ways you can use your own customer data to drive more qualified, high-converting leads.
In this presentation, you will learn:
- Why you need to care about customer intent.
- What messaging actually resonates and drives a lead to call, text, chat, or submit a form to your business.
- Actionable tips to boost lead quality with SEO user intent.
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020Search Engine Journal
Are you running Google Ads campaigns for your ecommerce store?
Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Discover:
- Why improving customer experience with Shopping Ads is the best place to start increasing efficiency.
- How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue.
- What landing page optimization you can do to improve your online consumers' shopping experience.
- Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.
In this double-session SEJ eSummit webinar, discover actionable tips to help you master personalization and on-page SEO for more traffic and sales.
Session 1: Dominating Your Ecommerce Category in 2020: What You Need to Know
In this presentation, Andreas Dzumla, CEO & Co-founder at Longtail UX, shared three proven personalization must-haves in ecommerce.
Discover how to:
– Disrupt online retail with landing page personalization.
– Grow new customer acquisition from search by 92%.
– Reduce the cost of acquisition by up to 64%.
Session 2: How Online Stores Can Drive Organic Traffic with On-Page SEO
Even if you do understand the value of SEO to your ecommerce site, how do you know where to start with on-page SEO to have the most impact?
In this session, Anna Crowe, Assistant Editor at Search Engine Journal, talked through the following, to help you understand the impact on-page SEO can have on your site and her on-page SEO checklist:
– Anatomy of an optimized ecommerce product page.
– Keyword research for buyer intent.
– URL structure and parameters best practices.
– Meta title and descriptions for increased CTR.
– Image optimization for improved reach.
– Content for product and category pages.
Looking to stay ahead of the digital marketing curve?
Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020.
Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting.
In this presentation, you will learn:
- How search and digital marketing evolved in 2019.
- The planning must-haves for search, digital, voice, and -omnichannel strategies in 2020.
- Key mobile content trends and must-haves to stay competitive.
- How to leverage omnichannel strategies to market your business.
- How to saturate your customer journey, purchase funnel, and cross-channel attributions.
- Key digital strategies to stay ahead: voice search, chatbots, progressive web apps (PWA), videos, and AI.
Conductor C3 2019 - R-E-S–P-E-C-T: How to Win Buy-In and Support for SEO in a...Conductor
Ryan Hipp, Amway
What should you do if your company is a complex enterprise with tons of sites to manage and you need more buy-in for SEO in order to succeed? Find out how to build your internal brand to win resources and respect for SEO.
Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs.
To drive conversions, you need to know what your leads are searching for and deliver engaging content that resonates to them.
Register now for the next sponsored Search Engine Journal webinar.
Anna Charity, Senior Product Marketing Manager at CallRail, will share three ways you can use your own customer data to drive more qualified, high-converting leads.
In this presentation, you will learn:
- Why you need to care about customer intent.
- What messaging actually resonates and drives a lead to call, text, chat, or submit a form to your business.
- Actionable tips to boost lead quality with SEO user intent.
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
71% of B2B decision-makers begin their research with a search engine. Influencing the buyer’s journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
American shoppers spent a whopping $46.5 billion online last holiday season. Is your team ready to snag a slice of that multi-billion dollar pie?
Prep your digital marketing program for primetime. Check out the “The 2014 Holiday eCommerce Playbook.”
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Understanding Your Consumer's Journey - Using Search Science For Keyword Research. PRESENTATION: Using Search Science For Keyword Research - Given by Tony Verre, @TonyVerre - DreamFire Digital Marketing, Founder. #SMX #23C1
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...Dave Spannhake
Digital Marketing buzzwords have invaded our industry. Big Data. Optimization. Sales Funnel. Programmatic. This is not about buzzwords — it’s about leveraging the concepts that drive them to get people on your site, then converting them. If you are interested in hearing a presentation entirely around marketing buzzwords you’ve come to the wrong webinar. In this discussion we will instead be getting very strategic about how to create a plan for your website, founded in proven tactics and industry-wide information to net you the greatest increase in shoppers.
Vendors across the industry have so much information on the way that their customers are behaving, engaging, and interacting with their various platforms and are sitting on a goldmine of information on how people are buying cars today. That information exists inside and outside your website and how you can use that information to increase the number of shoppers and shopping behaviors on your website is how you will increase your sales.
And you’ll learn how to prioritize which area — traffic or conversion — will give you the best results for more sales. This session sets out to give you the insights about how to use the abundance of data at your fingertips to best identify your opportunities to win.
Traffic
How authoritative is your site compared to others?
What are car buyers searching for and are you being seen in those searches?
Does your website answer those questions in a way that influences those customers to buy?
Conversion Comparisons
How does your site compare to others in driving people to the most important pages on the site?
Where and how are you losing customers? How are the best dealers keeping them?
Do you know how to identify the changes you can make on your website to give you the biggest lift in shopping behavior?
Do you know how you stack up against the best of the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
Understand how the Amazon algorithm works exactly. Only then can you increase product visibility, sales velocity, and ranking.
Join this sponsored ThinkTank webinar as we bring in Pat Petriello, former Amazonian and CPC Strategy’s Head of Marketplace Strategy, to debunk common misconceptions and answer questions that brands have around Amazon SEO and unpack the A9 ranking algorithm.
Google Wildfire For Automotive Social Media Advertising Brian Pasch
Learn why social media advertising is a new opportunity for car dealers especially since Google Wildfire presents consumers with device independent landing pages increasing engagement.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Keyword Research & Copywriting For Search Success. PRESENTATION: Taking Your Content To The Next Level - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
There are many weapons in the digital marketer’s arsenal but few as promising as retargeting. With the holiday season upon us, we all expect our site traffic to spike. The question then arises, how can I use retargeting to reach these visitors and maximize my potential revenue? We have two choices, invest more budget in our campaigns or conduct smarter more efficient retargeting.
This is the webinar presentation hosted by Duff Anderson, SVP of iPerceptions and JF Houpert, Director of RTB Performance at AdGear on Thursday December 4th, 2014 to show how to recognize visitor intent in real-time for more effective and intelligent retargeting.
Does your page rank correctly? How do you identify the root cause of your rank issues? How do you minimize ranking errors?
Industry vet Bill Hunt, President of Back Azimuth Consulting tackles how to understand the dynamics of SEO through recognition of missed opportunities, improvement of KPIs, and realization of maximum profitability.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
Industry Boot Camp
November 8-9, 2010
Hyatt Regency Resort & Spa // Huntington Beach, Calif.
It’s crucial to have a marketing plan for your e-commerce website that drives results. This seminar will expand on the necessity of a well-designed, innovative site, and how to properly market it through a hands-on approach of planning, analysis, and optimization. Learn the art of SEO and PPC tactics and how to expand your brand and increase your sales on the web.
InboundCon 2016: Leveraging Your Reputation to Drive More Clicks & Calls - My...Powered by Search
A positive reputation is the most powerful asset a business has to convince new customers to contact them. Using latest survey data and insights I will explain how consumers use reviews to make informed decisions, the impact that reviews have on click-through & conversion rates and some tried & tested tactics for businesses to boost their online reputation.
Myles is the Founder & CEO of BrightLocal, the local search reporting & citation specialist. He leads the BrightLocal research team, conducting studies into the local search industry & local consumer attitudes to reviews & website content. Myles writes regularly for Search Engine Land & Search Engine Journal.
The Secret to AdWords, Facebook, and Display ROI: Phone Call ConversionsSearch Engine Journal
Want to learn proven strategies on how to improve ROI and how to acquire more customers from your AdWords, Facebook, and display ad campaigns?
Join phone conversion expert, Blair Symes from DialogTech, in this sponsored webinar covering the impact of call conversions and some optimization tips on AdWords, Facebook, and display ad campaigns.
How to Outsmart Your Competitors & Win Market Share Using Location DataSearch Engine Journal
More than 80% of marketers use location data to improve the performance of their campaigns.
Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022.
While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands.
Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary.
Discover how to use location data to acquire new customers and steal market share from your competitors.
In this presentation, you will learn:
– The technology behind location-based marketing.
– What industries and market segments location data is best suited for.
– Practical use cases and actual case studies you can use to execute your own geotargeting and geoconquesting campaigns.
– The core capabilities you should look for when choosing a location-based marketing solution, including important privacy considerations.
Bonus: We’ll share key questions you need to ask location data providers to ensure you get the highest quality location data possible.
Selfast Pro is an Marketing service agency providing full scale marketing and branding services. Founded in 1989, as Selfast Inc, we have consistently garnered successful outcomes for clients through customer winning activities and aggressive marketing strategies.
We are sure we will add value to your brands.
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
71% of B2B decision-makers begin their research with a search engine. Influencing the buyer’s journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
American shoppers spent a whopping $46.5 billion online last holiday season. Is your team ready to snag a slice of that multi-billion dollar pie?
Prep your digital marketing program for primetime. Check out the “The 2014 Holiday eCommerce Playbook.”
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Understanding Your Consumer's Journey - Using Search Science For Keyword Research. PRESENTATION: Using Search Science For Keyword Research - Given by Tony Verre, @TonyVerre - DreamFire Digital Marketing, Founder. #SMX #23C1
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...Dave Spannhake
Digital Marketing buzzwords have invaded our industry. Big Data. Optimization. Sales Funnel. Programmatic. This is not about buzzwords — it’s about leveraging the concepts that drive them to get people on your site, then converting them. If you are interested in hearing a presentation entirely around marketing buzzwords you’ve come to the wrong webinar. In this discussion we will instead be getting very strategic about how to create a plan for your website, founded in proven tactics and industry-wide information to net you the greatest increase in shoppers.
Vendors across the industry have so much information on the way that their customers are behaving, engaging, and interacting with their various platforms and are sitting on a goldmine of information on how people are buying cars today. That information exists inside and outside your website and how you can use that information to increase the number of shoppers and shopping behaviors on your website is how you will increase your sales.
And you’ll learn how to prioritize which area — traffic or conversion — will give you the best results for more sales. This session sets out to give you the insights about how to use the abundance of data at your fingertips to best identify your opportunities to win.
Traffic
How authoritative is your site compared to others?
What are car buyers searching for and are you being seen in those searches?
Does your website answer those questions in a way that influences those customers to buy?
Conversion Comparisons
How does your site compare to others in driving people to the most important pages on the site?
Where and how are you losing customers? How are the best dealers keeping them?
Do you know how to identify the changes you can make on your website to give you the biggest lift in shopping behavior?
Do you know how you stack up against the best of the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
Understand how the Amazon algorithm works exactly. Only then can you increase product visibility, sales velocity, and ranking.
Join this sponsored ThinkTank webinar as we bring in Pat Petriello, former Amazonian and CPC Strategy’s Head of Marketplace Strategy, to debunk common misconceptions and answer questions that brands have around Amazon SEO and unpack the A9 ranking algorithm.
Google Wildfire For Automotive Social Media Advertising Brian Pasch
Learn why social media advertising is a new opportunity for car dealers especially since Google Wildfire presents consumers with device independent landing pages increasing engagement.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Keyword Research & Copywriting For Search Success. PRESENTATION: Taking Your Content To The Next Level - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
There are many weapons in the digital marketer’s arsenal but few as promising as retargeting. With the holiday season upon us, we all expect our site traffic to spike. The question then arises, how can I use retargeting to reach these visitors and maximize my potential revenue? We have two choices, invest more budget in our campaigns or conduct smarter more efficient retargeting.
This is the webinar presentation hosted by Duff Anderson, SVP of iPerceptions and JF Houpert, Director of RTB Performance at AdGear on Thursday December 4th, 2014 to show how to recognize visitor intent in real-time for more effective and intelligent retargeting.
Does your page rank correctly? How do you identify the root cause of your rank issues? How do you minimize ranking errors?
Industry vet Bill Hunt, President of Back Azimuth Consulting tackles how to understand the dynamics of SEO through recognition of missed opportunities, improvement of KPIs, and realization of maximum profitability.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
Industry Boot Camp
November 8-9, 2010
Hyatt Regency Resort & Spa // Huntington Beach, Calif.
It’s crucial to have a marketing plan for your e-commerce website that drives results. This seminar will expand on the necessity of a well-designed, innovative site, and how to properly market it through a hands-on approach of planning, analysis, and optimization. Learn the art of SEO and PPC tactics and how to expand your brand and increase your sales on the web.
InboundCon 2016: Leveraging Your Reputation to Drive More Clicks & Calls - My...Powered by Search
A positive reputation is the most powerful asset a business has to convince new customers to contact them. Using latest survey data and insights I will explain how consumers use reviews to make informed decisions, the impact that reviews have on click-through & conversion rates and some tried & tested tactics for businesses to boost their online reputation.
Myles is the Founder & CEO of BrightLocal, the local search reporting & citation specialist. He leads the BrightLocal research team, conducting studies into the local search industry & local consumer attitudes to reviews & website content. Myles writes regularly for Search Engine Land & Search Engine Journal.
The Secret to AdWords, Facebook, and Display ROI: Phone Call ConversionsSearch Engine Journal
Want to learn proven strategies on how to improve ROI and how to acquire more customers from your AdWords, Facebook, and display ad campaigns?
Join phone conversion expert, Blair Symes from DialogTech, in this sponsored webinar covering the impact of call conversions and some optimization tips on AdWords, Facebook, and display ad campaigns.
How to Outsmart Your Competitors & Win Market Share Using Location DataSearch Engine Journal
More than 80% of marketers use location data to improve the performance of their campaigns.
Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022.
While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands.
Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary.
Discover how to use location data to acquire new customers and steal market share from your competitors.
In this presentation, you will learn:
– The technology behind location-based marketing.
– What industries and market segments location data is best suited for.
– Practical use cases and actual case studies you can use to execute your own geotargeting and geoconquesting campaigns.
– The core capabilities you should look for when choosing a location-based marketing solution, including important privacy considerations.
Bonus: We’ll share key questions you need to ask location data providers to ensure you get the highest quality location data possible.
Selfast Pro is an Marketing service agency providing full scale marketing and branding services. Founded in 1989, as Selfast Inc, we have consistently garnered successful outcomes for clients through customer winning activities and aggressive marketing strategies.
We are sure we will add value to your brands.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
Selfast Pro We’ve helped more than 100 high growth brands succeed through sales & marketing best practices. We choose only the best strategy and tactics to ensure you succeed .
Selfast Pro We’ve helped more than 100 high growth brands succeed through sales & marketing best practices. We choose only the best strategy and tactics to ensure you succeed.
Selfast Pro We’ve helped more than 100 high growth brands succeed through sales & marketing best practices. We choose only the best strategy and tactics to ensure you succeed
Marketing is everything you do, whether your efforts are one-on-one, traditional marketing or online marketing. And ecommerce is just part of that effort.
Content Marketing Insights for the Holiday Season - SlidesOutbrain
The coming holiday season will only have 26 days between Black Friday and Christmas so it's a short season and you need to be ready for it. Consumers are spending more time and retail dollars online during the holidays so you need to make sure your content is reaching them!
In this webinar, we cover:
- 2014 key holiday dates
- What's happening in the holiday marketplace
- Holiday content consumption trends
- How to prepare your holiday campaign
Watch the webinar here: http://outbra.in/1xgIabj
Social Media is a really big deal right now. And we're pretty sure you'd like to become a Social Media Super Hero. This presentation will show you how to leap your competitors in a single bound, chart your flight path, put in place some surveillance, sort out your bat cave (website) among other things.
Learn from Super Girl and Wonder Woman AKA Zoe deLuca and Yvette Adams of The Creative Collective who between them have an online social network of 40,000 people!
It is not news that marketers have access to more data today than ever before. The challenge, however, is knowing what data is useful and relevant and what is not. The right data can drive traffic to websites, increase engagement on Facebook and other social networks, gather reader preferences, and target click through’s on advertising. In short, marketing decisions flow easily and naturally with the right data and create better results. Our panelists will share their experiences and valuable insights into how they maximize budget, engage readers and drive book sales using data driven marketing.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
5 Ways to Leverage Local This Holiday Shopping SeasonRio SEO
Marketers already in hot pursuit of the constantly connected consumer have a lot to look forward to this holiday season, and much to do to prepare. Retail sales are expected to rise 3.8% in the US this season, with e-commerce attracting a good deal more shoppers with a projected 15.3% growth rate. Multi-location businesses are facing both greater challenges and opportunities than ever before to connect, engage and convert searchers into loyal customers. Explore these 5 tips to leverage local for holiday success!
Wake Up Your Website: Minneapolis, MN October 23 2013Ektron
You need to make each of your visits to your website count. This breakfast workshop covered the latest trends,strategies and best practices on how to get the most out of your digital and content marketing initiatives.
It’s no secret that a personalized experience is the way to the consumer’s heart. But demographics don’t tell the whole story. The wealth of social data available to marketers today offers the opportunity to create highly specific content for highly specific audiences based on their social behavior.
Watch as audience data experts from Internet Marketing Inc. and NetBase discuss the future of marketing in a social data-driven world. They reveal how a customer-centric content strategy helped one retail brand generate $1 million in revenue and an astounding 9,655 percent ROI during the first six months of campaign activation. You’ll find out:
How to develop engaging content and drive ROI using audience social data
How to harness the power of behavioral and psychographic targeting for business and brand value
How to drive marketing reach with audience segmentation, campaign development and consumer engagement
eCommerce wars are raging. There’s little to no chance your store is destined to succeed based on the uniqueness of the products you offer.
You have to outmaneuver your competition with superior sales and marketing tactics.
What promotions best engage onsite shoppers?
Which strategies inspire visitors to place products in their carts?
How do you win and retain the trust of your buyers?
Where does content marketing enter the equation?
How do you gather useful data about your shoppers to help you create more effective marketing?
What tactics work best for retaining customers and upselling?
What tactics make the shopper’s user experience special?
How do you bring back shoppers that slipped away?
What effective social media approaches might you be neglecting?
What “value-add” ideas can you present to turn undecided shoppers into buyers?
Which advertising tactics generate click-throughs and purchases?
Buckle up for this webinar. Online marketing expert Barry Feldman has created a long list of answers to all of these questions. And in less than 60 minutes he’s going to present 32 ideas — with a generous heap of examples — eCommerce companies can easily add to their marketing arsenal to boost engagement and sales.
Similar to How Agencies & Advertisers Can Make the Most of Paid Media Right Now (20)
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Link Building in 2024: What Works, What Doesn't, and What's NextSearch Engine Journal
The world of SEO has been in a constant state of upheaval for the past 18 months. But what hasn't changed?
Getting quality backlinks is one of the hardest parts of SEO, and Google is still committed to ensuring that link spam doesn't affect the quality of results. It’s crucial you know how to build a strategy around these parameters.
Join us as we review what’s currently working in the world of link building, and how you can develop a winning content and link building strategy in 2024.
You’ll learn:
Top strategies for guest posting, resource link building, digital PR, and more.
The tactics & strategies to avoid when building links.
Creating a future-proof approach to link building for your business.
With Michael Johnson, we’ll review what he and his team have learned in the first part of 2024, along with what's working for their clients.
If you’re looking for an approach for consistent link acquisition that you can use to earn quality backlinks, then this webinar is for you.
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineSearch Engine Journal
Imagine you're rowing crew. If even one person rows in the wrong direction, the boat turns in circles.
Your B2B go-to-market is the same way.
Watch to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines.
You’ll hear:
- Why traditional marketing silos are doomed to fail (now more than ever).
- How to identify your silos and plug your biggest leaks.
- How to successfully integrate brand strategy, digital infrastructure, and pipeline generation.
With Ben Childs and Jordan Gibson, we’ll explore why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business.
If you’re wondering how to create a holistic strategy that avoids the pitfalls of silos and poor content while still driving revenue, then this webinar is for you.
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition.
So how can you ensure you’re maximizing ROI on your ad spend?
Let us help.
Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time.
We’ll show you:
- How to reduce costs while maximizing ROI using the entire Google Ads ecosystem.
- The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience.
- How to set up Google Shopping feeds flawlessly with Google Merchant Center Next.
In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics.
If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection.
Are you ready?
Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world.
You’ll learn:
- What the death of third-party cookies means for your current marketing strategies.
- What marketers should be doing to prepare for these changes.
- Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection.
Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next.
If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you.
Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
In today's rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies.
Check out this exclusive webinar, where we will delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success.
You’ll learn expert tips for:
- Driving efficiency in paid media campaigns.
- Working towards long-term success.
- Leveraging cross-channel strategies.
Integrating CRO with Paid channels to deliver optimum results.
With Tim Murphy and Susovan Ray, we’ll explore a scalable and sustainable acquisition framework to support long-term growth objectives.
Whether you're a marketing leader seeking practical strategies or a performance marketer looking to enhance your company's digital presence, this webinar will equip you with insights needed to break through barriers and achieve success in digital acquisition.
Looking to build a PPC strategy that will increase your leads up to 3 times in 2024?
Check out this webinar as we unlock the secret to Redesign's time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more.
Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
You’ll learn:
- An A-Z successful lead generation strategy based on proven case studies.
- The major pitfalls in lead generation, and what you should do instead.
- How to navigate Google's recommendations, and separate the good from the bad.
Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business.
You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy.
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.
So how do you identify and take advantage of these opportunities for growth?
Watch this webinar as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.
You’ll learn:
- Fresh methods for measuring your content's impact.
- Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective.
- Ways to persuade decision-makers to invest in more content by showcasing its value convincingly.
With Bill Franklin and Oliver Tani of DAC Group, we'll unravel the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy.
You’ll also get insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates.
Whether you're a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success.
Your website’s technical health is crucial to its overall performance – not only to succeed in SEO but also to drive more user engagement, conversions, and ultimately, revenue.
Check out this webinar as we discuss the key areas of website health you need to focus on in 2024, and provide actionable tips for how to get the right platforms and processes in place to improve all your key site health metrics.
You'll learn:
- Why SEOs and website managers need to expand their view beyond content and keywords for maximum business results.
- Tips for improving your website's technical health (including crawlability, indexability, site speed, accessibility and more).
- How to build streamlined connected website health workflows to align your team and resolve issues faster.
With Richard Barrett and Matt Ford of Lumar, we’ll dive into ways to enable faster fixes and cause less stress for everyone involved.
With these tips, you’ll come away with ways to improve efficiency and efficacy, streamlining your website health improvement processes and ensuring every member of your team is on the same page.
With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments.
Let us help.
Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business.
STAT’s Senior Search Scientist, Tom Capper, will show you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device type and geographic market.
We’ll show you:
- An overview of SERP features: what they are, why they’re important, and what’s new.
- How the top 5 SERP features stack up with fresh data on prevalence and share of voice.
- How to craft your own tailor-made SERP feature strategy to win visibility.
You’ll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence.
Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Check out this webinar!
In 2023, Google delivered several impactful algorithm updates that have changed the SEO landscape.
It’s time to adapt your 2024 strategy to account for these drastic changes.
Watch this webinar for an in-depth, actionable recap of the need-to-know Google updates from 2023, along with key predictions for 2024. You'll walk away with a crystal clear understanding of Google's focus and where it's headed, plus actionable tips to drive more qualified organic traffic in 2024.
You’ll also learn:
- The top Google updates from 2023, including core updates and the Helpful Content Update.
- Predictions on Google’s core areas of focus in 2024, and how they impact your strategy.
- Proven insights on how to align your SEO efforts for greater visibility and increased organic traffic.
With Spencer Stein, Strategic Account Director at Conductor, and Nick Gallagher, SEO Team Lead at Conductor, we’ll dive into all the major updates of 2023, crafting strategic insights to boost your SEO success in the year ahead.
If you’re looking to achieve SEO success in a changing landscape, buckle up for this high-value webinar.
Not sure what to focus on to improve your website's rankings? Wondering which tactics can lead to quick SEO wins?
Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it.
Check this webinar for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools.
You’ll learn:
- How to monitor content decay and take action.
- How to uncover content opportunities and gaps between you and your competitors.
- How to boost your rankings with internal linking and other link building tactics.
- How you can prioritize technical issues and resolve critical issues quickly.
Andrei Țiț, Product Marketer at Ahrefs will show you how you can prioritize the SEO tasks with the highest impact, and how Ahrefs can help complete them within seconds.
Watch and discover 10 quick and easy SEO wins to boost your site’s rankings.
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
Struggling to earn links from journalists and the press?
Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively.
That’s where we come in.
Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.
You’ll learn:
- The process and tools to earn press links in just 30 days.
- A scalable process to gather data to enhance journalist storylines.
- How to combine data and expert commentary for the press.
Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples.
Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you.
Discover how to earn quality links through a strong digital PR presence.
The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts.
It’s time to chart a course for SEO success in this changing landscape.
Check out this webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools.
You’ll also learn:
- The top SEO priorities and challenges for 2024.
- The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities.
- Winning SEO resourcing strategies and reporting insights to fuel success.
With Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO.
Watch and discover timely insights and unlock new SEO growth potential in 2024.
Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours?
Check out this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.
We’ll show you:
- The foundational principles on which to build your business to succeed.
- The importance of delegation, market positioning, and staffing.
- More proven lessons learned from 14 years of experience.
With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power's success.
If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you.
Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024Search Engine Journal
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023.
With all of these changes, you need to stay ahead to keep your website performing at a high level next year.
Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024.
You’ll learn:
- The most important SEO updates from 2023, and what they mean for the future of SEO.
- How to prepare and protect your rankings and SEO strategy to align with new search engine updates like SGE.
- Actionable predictions for featured snippets, voice search, and more in the coming year.
In this info-packed webinar hosted by Pat Reinhart, Conductor’s leading SEO expert, we’ll explore how you can align your 2024 strategy based on the most significant SEO trends, updates, and challenges from 2023.
Register and learn the keys to staying ahead of the curve in 2024.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO.
But what happens when they suddenly drop? Do you know what steps to take to restore your rankings?
Watch this for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if rankings have truly dropped or if it’s just an analytics issue.
You’ll takeaway:
- The proper steps to take to evaluate the impact of changing Google rankings.
- How to protect your website and stay ahead of sudden ranking drops.
- How to identify the cause of lowered rankings.
With Ryan Maloney, SEO Success Manager at Conductor, we’ll explore how to take proactive steps to protect your rankings following the latest Google algorithm updates, so you can mitigate drops in the future.
Register now and learn to protect and rescue your rankings from sudden drops.
2023 Survey Review: State Of Marketing Data Standards In The AI EraSearch Engine Journal
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.
Want to learn how you can mitigate privacy risks and boost ROI through data standards?
Watch and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.
In this webinar, you will:
- Gain a better understanding of how your marketing data management compares to enterprise advertisers.
- Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
- Walk away with tactics and best practices that you can use to improve your marketing data now.
Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.
Register and learn the key ways to level up your data strategy to pinpoint campaign success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Old Oak - Press Kit - Cannes Film Festival 2023
How Agencies & Advertisers Can Make the Most of Paid Media Right Now
1. How Agencies & Advertisers
Can Make the Most of Paid
Media Right Now
Dan Dillon
#SEJWebinar
@mobileaudiences
2. About Me
VP of Marketing at Reveal Mobile
Demand generation, content marketing,
product marketing, branding
Cerner, Perceptive Software, Lexmark
Dan Dillon
#SEJWebinar
@mobileaudiences
5. #SEJWebinar
@mobileaudiences
WHAT HAPPENS TO ADVERTISING DURING A RECESSION
Buyer Behavior
Stop all
spendin
g
Let’s hit
pause.
Let’s come out
of this
stronger.
Spend in channels
with flexibility
6. #SEJWebinar
@mobileaudiences
WHAT HAPPENS TO ADVERTISING DURING A RECESSION
Market Behavior
• In April, Facebook’s
average CPM fell to $1.95
• Two-thirds of advertising
sellers have seen ad rates
decline since COVID
11. #SEJWebinar
@mobileaudiences
Source: Borrell Small & Medium Business Panel April 2020 COVID-19 Marketing Impact Study
SMBS ARE GROWING MORE OPTIMISTIC
Q. Over the next six months, do you expect your business will spend more or less money on advertising
than it did in the past six months?
16. #SEJWebinar
@mobileaudiences
POLL: HOW DO YOU USE LOCATION-BASED MARKETING
TODAY?
A. Retarget people who visited my or my client’s locations
B. Target people who visited competitors' locations
C. Build audiences based on other locations people visit
D. I don’t use location-based marketing
E. I use it but not in the ways listed here
17. #SEJWebinar
@mobileaudiences
FINDING HIGH-INTENT AUDIENCES WHEN FOOT TRAFFIC IS DOWN
Grocery Store Visitors
• Brands that offer grocery or home goods delivery
• Stores that offer online shopping and pick up services
Home Improvement and Hardware Store Visitors
• Brands that sell furniture, décor, container gardening
• Craft-oriented brands target DIY’ers
18. #SEJWebinar
@mobileaudiences
FINDING HIGH-INTENT AUDIENCES WHEN FOOT TRAFFIC IS DOWN
Parks and Trail Visitors
• Outdoor equipment and apparel brands, fitness centers, gyms
• Vacations for outdoor enthusiasts - national parks
Pet Supply Store Visitors
• Pet owners
• Pet food brands, groomers, pet adoption organizations
21. #SEJWebinar
@mobileaudiences
Liquor Store Visitors
• Online liquor sales and subscription services
• Local breweries, distilleries and wineries promote their products in
stores
Truck Rental Location Visitors
• Target people who are moving and need new home essentials
• Furniture, dishes, paint, bedding, home decor, trash cans, paper towel
holders etc.
FINDING HIGH-INTENT AUDIENCES WHEN FOOT TRAFFIC IS DOWN
24. #SEJWebinar
@mobileaudiences
POLL: WHAT IS YOUR BIGGEST BUSINESS
PROBLEM?
A. Getting foot traffic insights
B. Creating and using location-based audiences
C. Using data to power media buying
D. Understanding how paid media impacts foot traffic
E. Something else