The document discusses how digital technologies are transforming the shopping experience. It provides examples of how major retailers like Kroger, Safeway, Target, and Walmart are using digital coupons, mobile apps, beacon technology, and new payment methods to deliver personalized offers and content to shoppers in real-time. The document concludes that to succeed, retailers must build relationships with shoppers by personalizing the shopping experience across channels while respecting privacy.
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights
-- Thriving in Today's Beverage Alcohol Marketplace --
The Colorado Licensed Beverage Associated hosted its first education seminar on August 1st from 2pm to 5pm. During this event, we discussed the changes happening across alcohol retail and ways you can compete for customers.
This presentation, by 3x3 Insights, discusses The Digital Transformation of Alcohol Retail.
3x3 Insights - The Digital Transformation of Alcohol RetailConner Downey
Thrive in Today's Beverage Alcohol Marketplace
CLBA is hosting it's first education seminar on August 1st from 2pm to 5pm. During this event we'll discuss the changes happening across alcohol retail and ways you can compete for customers. The event is sponsored by 3x3 Insights and will feature three speakers discussing The Digital Transformation of Alcohol Retail, Strategic Planning for Retailers: The Most Effective Response to New Competition, and Looking Toward the Future: A View from the Wholesale Tier.
Scott Silverman, Principal, Scott Silverman Associates, Michael Haswell, Dir., Global Business Development, Retail & Shopping, Google, Inc., Amy Vener, Retail Vertical Strategy, Pinterest, John Xiao, Senior Director, Product Discovery and Evaluation, Nordstrom
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights
-- Thriving in Today's Beverage Alcohol Marketplace --
The Colorado Licensed Beverage Associated hosted its first education seminar on August 1st from 2pm to 5pm. During this event, we discussed the changes happening across alcohol retail and ways you can compete for customers.
This presentation, by 3x3 Insights, discusses The Digital Transformation of Alcohol Retail.
3x3 Insights - The Digital Transformation of Alcohol RetailConner Downey
Thrive in Today's Beverage Alcohol Marketplace
CLBA is hosting it's first education seminar on August 1st from 2pm to 5pm. During this event we'll discuss the changes happening across alcohol retail and ways you can compete for customers. The event is sponsored by 3x3 Insights and will feature three speakers discussing The Digital Transformation of Alcohol Retail, Strategic Planning for Retailers: The Most Effective Response to New Competition, and Looking Toward the Future: A View from the Wholesale Tier.
Scott Silverman, Principal, Scott Silverman Associates, Michael Haswell, Dir., Global Business Development, Retail & Shopping, Google, Inc., Amy Vener, Retail Vertical Strategy, Pinterest, John Xiao, Senior Director, Product Discovery and Evaluation, Nordstrom
Marketing intelligence at your fingertips. AgilOne Digital Edition gives you access tol key customer trends across your email and web channels – including revenue trends, sources, average order value and much more.
NRF 2019 has confirmed that online and offline experiences are becoming one, putting the consumer at the center of all retail practices. In this report, we decode the main takeaways from NRF 2019.
Discover what the Retail industry will look like in years to come!
How to use Customer Analytics to get the maximum out of Marketing Automation ...Universem
A detailed presentation on the importance of Customer Analytics to really understand your customers and take actions to improve retention and lifetime value. Presentation done at the Marketing Automation Summit on September 18th 2015 in Brussels by Hubert de Cartier, Partner at Universem.
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Marketing intelligence at your fingertips. AgilOne Digital Edition gives you access tol key customer trends across your email and web channels – including revenue trends, sources, average order value and much more.
NRF 2019 has confirmed that online and offline experiences are becoming one, putting the consumer at the center of all retail practices. In this report, we decode the main takeaways from NRF 2019.
Discover what the Retail industry will look like in years to come!
How to use Customer Analytics to get the maximum out of Marketing Automation ...Universem
A detailed presentation on the importance of Customer Analytics to really understand your customers and take actions to improve retention and lifetime value. Presentation done at the Marketing Automation Summit on September 18th 2015 in Brussels by Hubert de Cartier, Partner at Universem.
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
Le Digital Store devient réalité, mais…
…Quels sont les processus à digitaliser en point de vente ou en agence ?
…Comment bâtir une plate-forme marketing Retail, adaptée au Digital In Store, génératrice de ROI et d'engagement client dans un monde ultra connecté ?
Hier vous vendiez des produits, aujourd'hui vous devez offrir une expérience Digitale à vos clients, y compris sur le point de vente (In Store), ou dans un réseau d’agences banque/assurance où le libre service connecté côtoie l’accueil personnalisé.
Pour atteindre cet objectif, vous devez collecter, maîtriser et valoriser vos données structurées ou non-structurées !
Spécialiste de la relation client et du marketing data driven, Soft Computing met en œuvre des plates-formes marketing pour comprendre et prédire les comportements des consommateurs, générer des expériences positives sur les canaux physiques, digitaux ou cross canal, et piloter la relation client & prospect dans la durée.
Ce séminaire vous apportera des éclairages sur les opportunités de ré-enchanter des parcours en points de vente ou agence, la façon de construire une plate-forme, et la déployer sur le terrain.
Pour répondre à vos interrogations, nous vous invitons à un séminaire gratuit, au cours duquel nous partagerons nos meilleures pratiques au travers de cas concrets.
Comment les grands leaders nous inspirent à passer à l'action
Près de 20 millions de personnes ont vu Simon Sinek sur le site ted.com présenter les raisons qui expliquent le succès d’une compagnie comme Apple, le caractère inspirant de Martin Luther King ou bien pourquoi les frères Wright, qui ont réalisé le premier vol en avion, étaient motivés par une mission qui se rapprochait d’une passion personnelle.
« Commencer par le pourquoi » est un livre nécessaire dans lequel Sinek présente trois concepts très simples, illustrés à l’aide du cercle d’or : quoi, comment, pourquoi.
Parfois, les mots ne suffisent pas pour comprendre un concept. Bruno Ouellette, conférencier, vous propose de vous raconter le livre de Simon Sinek en histoire et en images, tel qu’il le présente lors de ses conférences.
On a depuis longtemps été habitué aux anglicismes et autres raccourcis utilisés dans le monde du marketing et de la communication, mais depuis quelques temps, avec l’évolution du commerce, les choses se compliquent.
La boutique est de plus en plus digitale, elle s'adapte aux usages de clients, connectés, informés et mobiles. Elle délivre une expérience complète, émotionnelle et sensorielle dans laquelle le digital jour un rôle déterminant. Découvrez les règles d'or de la boutique connectée dans le Manifeste de Soixante circuits.
Retail isn't dead at all! It just has to get smarter.
Dat is zowat mijn favoriete uitspraak.
Door slim om te gaan met de mogelijkheden die er vandaag om handen zijn, kunnen 'brick and mortar' shops nog een lange tijd overleven in onze digitale wereld. Hoe? Door uit te pakken met 'experiences' waarvoor je met plezier de winkelstraat bezoekt.
Deze presentatie ligt een tipje van de sluier. 10 mogelijke toepassingen van digital in-store experiences die je stuk voor stuk kan toepassen om jouw verhaal tot een succes te brengen.
Most retailers now have a digital presence in store. There is a lot to see out there in the wild and this presentation takes you through what is out there and how the technology is being applied.
This slides were presented at the inaugural Connected Stores Conference 2015 in London.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The full in-depth research study on Omnichannel Retailing and the changing nature of the retail experience. Proprietary research in the U.S. and Canada.
Quel sera le magasin de demain? Une certitude : le point de vente de demain sera digitalisé et surtout connecté
Conférence sur le Salon E-Commerce Paris 2013 avec Raphaël Cambier, CEO, In Store Solution
Le 25 Septembre 2013
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
During the CoVID-19 epidemic, eCommerce has become a crucial component of the worldwide retail architecture. eCommerce patterns, like many other industries, have shifted substantially since the COVID-19 epidemic. Following the advent of the internet, the retail landscape underwent substantial change.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
Grow your restaurants bottom line with an on-point mobile experience. By starting a mobile program restaurants can enjoy more customers, more business, more revenue.
Customer Analytics Strategy and ApplicationSameer Khan
The commerce landscape has changed drastically since 2003. And, since the Internet gave birth to e-commerce sites and social media, now more than ever, customers expect businesses to go the extra mile to maintain their preferences. With competitors just a click away, understanding customer behavior and improving customer experience has never been more critical. Reducing customer struggle is no easy feat, especially because each customer faces a deluge of different decisions
on a multitude of platforms.
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
The Digital Store: Transforming The Shopping Experience with Real-Time Offers and Content
1. The Digital Store:
Transforming the Shopping
Experience with Real-Time,
Relevant Offers and Content
Ken Fenyo
Former CEO at YOU Technology and
VP Loyalty & Digital at The Kroger Co.
2. • Key trends
• How digital is reshaping the shopping experience
• Keys to success
Today’s Discussion
1
3. Source: Deloitte; US Census Bureau
$700 billion
in mobile-influenced retail sales by 2016
Digital is Transforming Shopping
2
7. Source: Progressive Grocer; industry analysis
9 of 10
of the PG Super 50 now offering or
testing digital coupons
Digital is Transforming Shopping
6
8. • Key trends
• How digital is reshaping the shopping experience
• Keys to success
Today’s Discussion
7
9. Delivering Digital Coupons
Kroger Digital Coupon Center
• Integrated multi-
channel communication
• 200+ aggregated
national and shopper
marketing coupons
• Frequent digital
merchandising events
• Mobile app top 2% of
iOS downloads
8
10. • Digital coupon to support
in-store event
• Coupon with QR code
featured on front page of
circular and store tags
• Over 50% redemption rate
with ~20% of downloads
via scan of QR code
Enhancing Traditional In-Store Events
ShopRite Milano Cookie Event
9
11. • Personalized deals/pricing
• Digital coupons and circular
items sorted by relevance
• Frequent “themed” emails
• 6 million registered users by
end 2013, ~50% of active
customer base
Personalizing Prices and Offers
Safeway Just For U
10
12. Developing Next Gen CRM Programs
Target Cartwheel
• In-store digital coupons
• Social focus
• Single mobile barcode
to redeem all offers
• Large pool of % off
offers across the store
11
13. Creating New Shopping Tools
Walmart Scan & Go
• Scan barcodes with mobile
phone to add to cart and
pay via self-checkout lane
• Digital coupon integration
• E-commerce ordering
directly from the app
• Digital receipts
12
14. Engaging Shoppers in Store
• Early iBeacon test
• Welcome messages and
offers as walk the store
• Potential privacy concerns
ShopKick-Macy’s iBeacon Test
13
15. • Pay at in-store sandwich
counters, juice and coffee
bars, etc. and skip the main
checkout lines
• Testing Square Wallet for
mobile payment, offers,
menus, digital receipts
Introducing New Ways to Pay
Whole Foods/Square Partnership
14
16. • Find and purchase items
across retailers
• Google employees pick
the items in each store
and deliver the next day
• No perishables
• Providing Google with
own database of retail
purchase and other data
Building an Omni-Channel Experience
Google Shopping Express
15
17. • Key trends
• How digital is reshaping the shopping experience
• Keys to success
Today’s Discussion
16
18. • Build relationships vs. distribute coupons
• Personalize offers and content based on purchase
history, location, preferences, etc.
• Enhance the shopping experience
• Invest in omni-channel capabilities and partnerships
• Ensure transparency and shopper privacy
Keys to success
17