Google and Bing are givens. Checkout this run down of alternative engines, sites and ad types that e-commerce advertisers can be on to get found more and sell more. Given at SMX East, New York, NY.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Thinking Big: Enterprise Ecommerce Paid Search. PRESENTATION: Thinking Big: Enterprise Ecommerce Paid Search - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #12B1
Research on the relationship between web page latency and web analytics KPIs such as time on site, bounce rate, and conversion, including experimental data from Google, Microsoft Bing, Shopzilla, and Strangeloop
The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success?
Join Larry Kim, founder and CTO of WordStream and voted the “Most Influential PPC Expert” two years running, for an exclusive webinar where he will divulge the top 10 PPC advertising hacks you need to optimize your PPC strategy today.
In this webinar, Larry will expose 10 key tactics to help you:
- Hack Google’s Quality Score metric to improve your ad rank while spending less
- Optimize ad copy with one counterintuitive but insanely simple approach
- Leverage mobile ads to cut out stages of the funnel where you are losing clicks
- Capitalize on the first mover advantage with Gmail ads, mobile call buttons, and more
- Analyze campaign performance to build an informed remarketing strategy
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
Turbo Charge Your Landing Pages with Best PracticesAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Landing page optimization can fuel your marketing ROI and ramp you bottom. Four experts in the field discuss approaches, available technologies, myths and best practices.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Thinking Big: Enterprise Ecommerce Paid Search. PRESENTATION: Thinking Big: Enterprise Ecommerce Paid Search - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #12B1
Research on the relationship between web page latency and web analytics KPIs such as time on site, bounce rate, and conversion, including experimental data from Google, Microsoft Bing, Shopzilla, and Strangeloop
The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success?
Join Larry Kim, founder and CTO of WordStream and voted the “Most Influential PPC Expert” two years running, for an exclusive webinar where he will divulge the top 10 PPC advertising hacks you need to optimize your PPC strategy today.
In this webinar, Larry will expose 10 key tactics to help you:
- Hack Google’s Quality Score metric to improve your ad rank while spending less
- Optimize ad copy with one counterintuitive but insanely simple approach
- Leverage mobile ads to cut out stages of the funnel where you are losing clicks
- Capitalize on the first mover advantage with Gmail ads, mobile call buttons, and more
- Analyze campaign performance to build an informed remarketing strategy
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
Turbo Charge Your Landing Pages with Best PracticesAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Landing page optimization can fuel your marketing ROI and ramp you bottom. Four experts in the field discuss approaches, available technologies, myths and best practices.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.
Hyper-Personalized Conversations: The Key to a Wider Marketing FunnelRick Carlson
"Best-in-class companies are 67% more likely to use a marketing automation platform." Source: Aberdeen Group
Learn how the buyer's journey has evolved and how personalization can help widen the marketing funnel. See how marketing automation helps marketers achieve optimum personalization.
Larry Kim - The Future of PPC Marketing in 2016 and BeyondMarketing Festival
The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing the future of PPC marketing and how marketers must quickly adapt their strategies and tactics to win at PPC marketing in 2016 and beyond.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
Unnecessarily Naked: The Digital Marketer’s New Clothes - Kenshoo and Invoca ...Kenshoo
Presentation from the April 17th webinar with Invoca CMO Eric Holmen and special guest Paul Wicker of Kenshoo, who discussed how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan.
Digital Dealer Workshop North East: Cherry Hill, NJ
Traditional paid search as we know is changing. Keywords and Match Types are still a part of paid search, but they are giving way to how they are used in conjunction with audiences and attribution models. Learn more about how audience marketing and attribution models impact your Bing and Google Paid Search Campaigns, how you can be using re-marketing and RLSA to make your search and digital marketing campaigns more targeted, and about different digital marketing attribution models and how they will be impacting your marketing.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Many affiliates have become big brands that stand alone in their own right. We will deconstruct these mega-brand affiliates and the data-driven metrics that make them successful.
Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.
myMarketing Cafe and Project Eve teamed together to ask entrepreneurs from around the world for their BEST business advice, so that we could share it with mom entrepreneurs. This presentation showcases business advice for mom entrepreneurs from those who BELIEVE you can do it. A Mother's Day project to recognize moms around the globe.
SEC 3 IP PHYSICS SPECIFIC INSTRUCTIONAL OBJECTIVES
INTRODUCTION TO PHYSICS (emphasize during Week 2 – 4 only and concurrently with the 1st topic on Measurements and as necessary throughout the Physics course).
The second lecture of the course I'm giving on "Interoperability and Semantic Technologies" at Politecnico di Milano in the academic year 2015-16. It discusses interoperability using HL7 v2 and v3 as examples of syntactic and semantic interoperability, respectively.
Hyper-Personalized Conversations: The Key to a Wider Marketing FunnelRick Carlson
"Best-in-class companies are 67% more likely to use a marketing automation platform." Source: Aberdeen Group
Learn how the buyer's journey has evolved and how personalization can help widen the marketing funnel. See how marketing automation helps marketers achieve optimum personalization.
Larry Kim - The Future of PPC Marketing in 2016 and BeyondMarketing Festival
The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing the future of PPC marketing and how marketers must quickly adapt their strategies and tactics to win at PPC marketing in 2016 and beyond.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
Unnecessarily Naked: The Digital Marketer’s New Clothes - Kenshoo and Invoca ...Kenshoo
Presentation from the April 17th webinar with Invoca CMO Eric Holmen and special guest Paul Wicker of Kenshoo, who discussed how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan.
Digital Dealer Workshop North East: Cherry Hill, NJ
Traditional paid search as we know is changing. Keywords and Match Types are still a part of paid search, but they are giving way to how they are used in conjunction with audiences and attribution models. Learn more about how audience marketing and attribution models impact your Bing and Google Paid Search Campaigns, how you can be using re-marketing and RLSA to make your search and digital marketing campaigns more targeted, and about different digital marketing attribution models and how they will be impacting your marketing.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Many affiliates have become big brands that stand alone in their own right. We will deconstruct these mega-brand affiliates and the data-driven metrics that make them successful.
Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.
myMarketing Cafe and Project Eve teamed together to ask entrepreneurs from around the world for their BEST business advice, so that we could share it with mom entrepreneurs. This presentation showcases business advice for mom entrepreneurs from those who BELIEVE you can do it. A Mother's Day project to recognize moms around the globe.
SEC 3 IP PHYSICS SPECIFIC INSTRUCTIONAL OBJECTIVES
INTRODUCTION TO PHYSICS (emphasize during Week 2 – 4 only and concurrently with the 1st topic on Measurements and as necessary throughout the Physics course).
The second lecture of the course I'm giving on "Interoperability and Semantic Technologies" at Politecnico di Milano in the academic year 2015-16. It discusses interoperability using HL7 v2 and v3 as examples of syntactic and semantic interoperability, respectively.
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020Search Engine Journal
Are you running Google Ads campaigns for your ecommerce store?
Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
In this webinar, Jeff Deutsch, Marketing Director at Longtail UX, shares how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Discover:
- Why improving customer experience with Shopping Ads is the best place to start increasing efficiency.
- How ecommerce companies can reduce their Shopping Ad budgets while generating the same amount of revenue.
- What landing page optimization you can do to improve your online consumers' shopping experience.
- Case studies of successful ecommerce websites that implemented multi-product landing pages through Longtail UX.
How Competitive Data Fuels Lead Generation - Michael Stricker at Convirza - S...semrush_webinars
How Competitive Research Fuels Lead-Generation
Recent surveys put lead generation at the highest priority for SMB, with the greatest degree of difficulty. A critical issue. Michael Stricker, US Marketing Director SEMrush, demonstrates how competitive research can fill your pipeline with great leads, and how that same information can be used to build persuasive proposals. These immediately useful methods have been proven to work. Compete to win with several tools and resources revealed during this demonstration of SEMrush data in lead generation and selling, for higher conversions and revenue.
During this webinar, Wednesday, July 15 at 2:00 pm EDST, you'll learn:
• How to use Competitive Intelligence to Sell ?????
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• How to Inject Reputation, Local and Mobile into Proposals
Attendees will be given access to a FREE 30-Day Trial of SEMrush Guru Plan to help them put these pointers into practice.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
Content Commerce + Growth Strategies For Online RetailersRoland Frasier
Content meets Commerce and growth strategies presentation for online retailers. The most successful internet retailers strategies combine compelling content with commerce to reach more customers and achieve sustainable growth.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
How to merge brand and performance marketing through contentClark Boyd
In the modern consumer journey, there are dozens of interactions with a brand before a purchase is made. Brands must therefore ensure that their messaging is consistent in tone and tailored to the consumer's needs at each stage. This presentation looks at how to do this across social media, SEO, and paid search.
Digital Dialogues -- Scott Clark of Buzzmaven and Bill Dotson of WebMedley gives tips and tactics about lead generation on the web. This series is managed by the Lexington Advertising Club in Lexington KY.
What are the top 19 things business owners need to know about search engine marketing in 2011? This presentation covers search engine optimization (SEO), pay-per-click (PPC), social media, mobile & local search, and analytics.
The main topic based on popular opinion during Amura Evolve 2014 was 'How to use big data analytics for marketing & sales automation and simplification in real estate.' With live demonstration, the need for big data based platform for marketing & sales in real estate was established.
Similar to Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016 (20)
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.
Walmart has launched several advertising capabilities included sponsored products, buy box banners and search brand amplifiers. Here's what they look like and how they work
Enter the Remix: Paid Search Advertising in eCommerceElizabeth Marsten
Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing.
What's New and Crucial in SEM eCommerce - SMX Advanced 2019Elizabeth Marsten
High level recent industry overview with Google, Microsoft, Amazon, Facebook, Walmart, Target and more on what is coming, what's already here and how to think about aligning in the future of eCommerce.
Presented in Philadelphia, PA. April 24, 2019. Google Express, Google Home and Google Assistant - shopping actions are everywhere. Learn about the evolution of the shopping actions program, how you can optimize your own business in the Google universe to take advantage of or work alongside with it.
Brief overview on marketplaces like Amazon, eBay, Walmart and Jet in comparison to Google and paid search management, including a future glimpse at Shopping Actions with Google.
Given at HeroConf 2018, April 17. Austin, TX.
When Worlds Collide: Paid Search Meets MarketplacesElizabeth Marsten
What transfers from paid search on search engines when managing marketplace placements? What's not the same? Who should do the work, how do you budget for it (time and money) and what resources should you start with? Given at Engage SEMPDX 2018.
Before you even get started on feed driven retail, what kind of state is your feed in? Do you need a solution? How good is the data? And once you've got the continual rinse and repeat of data quality, what channels can you check out that you may not already be on? Given at SMX East, Oct. 24, 2017.
The Building Blocks of Paid Search - WooCommerce Developers ConferenceElizabeth Marsten
It's not as boring as it sounds, promise. It's text heavy, but I heard developers like documentation. Instead see how not to waste a lot of money and avoid thinking "well, that would have been good to know." Covering high level fundamentals in this e-Commerce focused, jam packed tips and tricks session focused on smaller to mid-sized budgets, tools, time management and when to DIY or send up the bat signal.
Online Ads Summit closing keynote in Kolding, Denmark. Google has long been the leader in the paid search space, of course, but the battle in second place is heating up. What is Google doing to keep their first place spot, what can you learn from the runners up and where they’re going next to close the gap.
SMX Advanced - Master Your Social Ads Workshop. What's the best combination of platforms to build out your advertising mix? Where should you be and who should you be paying attention to?
Feed management, solutions, guidelines, testing ideas and optimization tactics and tips for search, social and marketplace channels. Given on April 19, 2017 at HeroCon Los Angeles.
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016Elizabeth Marsten
Retargeting- a little history, doing iton Google and on Facebook. Some tips, some instructions and some of my favorite resources. Given at SMX East in New York, NY.
SEMrush Webinar: Making the Migration to Bing Shopping Campaigns Elizabeth Marsten
Webinar given for SEMrush June 2015. https://www.semrush.com/webinars/bing-it-on-making-the-migration-to-shopping-campaigns/ Check out the accompanying blog post as well: https://www.semrush.com/blog/getting-ready-for-bing-ads-shopping-campaigns/
SEMPDX Searchfest March 10, 2016. Newest developments in Bing Ads, Yahoo Ads and Polyvore, their relationship to each other, ad serving partners and trends in return and revenue.
Tips, tricks, features and some stats for paid search optimization in Google, Bing, Yahoo and Facebook, just in time for the 2015 Holiday shopping season.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
1. #SMX #13C @ebkendo
Retail Search Beyond Google: Get Found More, Sell More
Build Your Own Awesome Mix Tape
2. #SMX #13C @ebkendo
10 years in the search industry
PPC, Social, SEO, Analytics, Content
Speaker: SMX Adv/East/West,
Mozcon, Searchfest, State of Search
Author: Lynda.com, All in One Web
Marketing for Dummies, ClickZ
And…
Elizabeth Marsten,
CommerceHub Director of Paid Search
3. #SMX #13C @ebkendo
Still counts if it’s under a year
Also, be nice. It’s my birthday.
Newish mommy
4. #SMX #13C @ebkendo
NORTH AMERICA’S LARGEST RETAILERS,
MARKETPLACES AND SEARCH ENGINES
DEMANDGENERATION
ASSORTMENT EXPANSION
WAREHOUSES, STORES, DROP-SHIPPERS,
BRAND MANUFACTURERS
DELIVERY
NATIONAL CARRIERS, REGIONAL
CARRIERS, LOCAL CARRIERS
5. #SMX #13C @ebkendo
Supply Solutions
Increase product offering and grow
revenue through “virtual inventory”
Integrate with any trading partner or
order fulfillment source
Maintain branding and complete
control over fulfillment process
Demand Solutions
Profitably acquire new customers
through search, social and
marketplace channels
Push product catalog to channels
where consumers seek new products
Manage and optimize digital
advertising spend across channels
Delivery Solutions
Optimize consumer shipping through
real-time decisions on cost-effective
delivery methods that meet the
consumer’s delivery date
Extend the reach of rapid delivery
programs by geographically distributing
inventory to partner 3PLs
6. #SMX #13C @ebkendo
The Guardians of the Galaxy soundtrack spent 11 weeks at the top of
the Billboard 200 in 2014, selling over 1million copies. It was the
number two album of the year.
Image: iStock
11. #SMX #13C @ebkendo
Rich, Promoted, Buyable, Retargeting & Video
100 million active users
80% of Pinners access via mobile
Promoted Pins drive 5x more incremental in-
store sales per impression
Retargeted Ads targeted at act-a-like Audiences
increased CTRs by up to 63%, reach by 30x in
early testing
Pinterest referrals have AOV $50
Source: http://qz.com/719039/pinterest-really-really-wants-you-to-shop-from-its-pins/; https://business.pinterest.com/en/blog/oracle-data-cloud%E2%80%99s-
study-proves-promoted-pins-drive-store-sales; https://www.searchenginejournal.com/pinterest-ad-targeting-options/166167/
12. #SMX #13C @ebkendo
Pinterest: Getting Started
Rich pins are free. FREE.
– But you need metadata on that page of your site
Product Feed needed for Promoted & Buyable
– Ability to edit or designate which products are promoted
– Buyable requires a partner to handle the transaction
Retargeting
– Need a Marketing Developer Partner (and some dreams)
Video
– Need a Pinterest account team
14. #SMX #13C @ebkendo
CH – What we’ve seen:
– Average monthly performance
• Return on Ad Spend: 900%-1,200%
• Product Catalog Size: 350-1,000 Products
Facebook Dynamic Products Ads
Image: Facebook Advertising
Source: CommerceHub
15. #SMX #13C @ebkendo
Dependent on Everything Else
Still a remarketing method
Need first time engagement channels to create audiences
Cannibalizes other channels with a last click attribution
Use your revenue numbers, not just Facebook’s
16. #SMX #13C @ebkendo
Keep it Simple to Start
Abandoned Cart, Viewed Product Page, Past Purchasers
Focus on where the ad is being placed
– Right rail
– Newsfeed
Structure account so you can bid by placements/user behavior
Follow image quality guidelines
21. #SMX #13C @ebkendo
Polyvore is…
– A social / commerce site
– 84% female users
– 50% of that 84% are under 34
(“Millenials”)
– A high AOV channel for luxury apparel
retailers
– 3million sets created every month
What is Polyvore?
Source: Polyvore
22. #SMX #13C @ebkendo
And for part of last year, was powering all of the Yahoo Shopping
ads when it came to apparel.
Polyvore is Owned by Yahoo
Image: CommerceHub
27. #SMX #13C @ebkendo
Connexity – What’s Next
Highly curated editorial content
-Engaging with social agencies & influencers
-A “marketplace” connecting retailers & influencers
Image: Connexity
28. #SMX #13C @ebkendo
Influencers lift purchase intent 2x
2.7x increase in purchase intent with brand exposure
5.2x increase in purchase intent with brand and influencer exposure
49% of users rely on recommendations from influencers (56% from friends)
Connexity: Influencers
Source: Connexity
29. #SMX #13C @ebkendo
What we’re seeing at CommerceHub
Connexity
49% Increase in Sales YoY
38% Increase in Ad Spend YoY
13% Increase in Clicks
Source: CommerceHub data
31. #SMX #13C @ebkendo
Amazon Product Ads (APA) and Sponsored Links were sunset.
I miss them.
Amazon Sponsored Products Released 2015
$90
$95
$100
$105
$110
$115
$120
$125
$130
0%
200%
400%
600%
800%
1000%
1200%
1400%
2015 APA – CommerceHubClients
Average Order Value Return on Ad Spend
Source: CommerceHub data
32. #SMX #13C @ebkendo
Uses keywords, match types, ad groups,
campaigns, negative keywords
Automatic & Manual campaign options
“Double dip” cost of CPC and % of sale by
category
SKAGs exist (granularity matters)
Can bid on competitor names
Reporting only in Amazon UI
ASP – The AdWords UI of 2009
Image: iStock
34. #SMX #13C @ebkendo
Accelerated Mobile Pages
ASIN pages
– Improve SERPs to be static pages, not
auctions that have ended
Facebook
– Monetizing messaging apps (apparently
no one opens emails anymore)
– Creating collections for sharing
eBay – What’s Next
Image: Pixabay
By Chris Favero from USA - Guardians of the Galaxy try to call Ronan on his phone C2E2 2015, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=41978641
Usain Bolt – setting realistic expectations, revenue is still revenue, even if it doesn’t hit Google like proportions
Social wire now Manifest commerce, Nanigans – do you really need a whole other vendor? You can use a feed provider to set up and your own developers. Just a matter of who is running the program after that. 12-20% cannibalization of Google PLA at CH study
Social wire now Manifest commerce, Nanigans – do you really need a whole other vendor? You can use a feed provider to set up and your own developers. Just a matter of who is running the program after that
20% male users, now accepting (Feb)
Fashion. Beauty. Home
Work directly with Polyvore – clipper tools like the Pinterest pin tool
Google PLA Affiliate program - 85% of one catalog’s revenue on Connexity coming from there