The document discusses content strategy and marketing techniques for engaging customers. It recommends delivering valuable, non-sales focused content to attract and engage target audiences. The essence is that consistently providing useful information will ultimately reward brands with customer loyalty and business. It also discusses trends like the importance of mobile, social media, and creating a unified customer experience across channels.
This document discusses trends in content marketing and strategies for delivering content to customers across multiple channels. It emphasizes creating valuable, consistent content that delivers information to buyers and builds loyalty over time. It also highlights the importance of understanding customers and tailoring content to different audiences like millennials.
This document proposes creating a local information portal that combines open data sources like OpenStreetMap and Wikipedia with user-generated content. It would provide a unified way to find, share, and create local information like places, events, jobs, and deals. The goal is to make local information easy to access while also allowing ongoing updates from users. Examples of potential revenue models include selling featured listings for local businesses or charging for premium services built upon the free core platform. The document outlines the technical foundations and development process needed to build such a portal.
This one sentence document provides a URL for a website called "Sakvandenboom.nl" without any other context or information. The URL is dated August 14, 2008 and references Uppsala, but no other details are given about the site or its purpose.
This document discusses trends in content marketing and strategies for delivering content to customers across multiple channels. It emphasizes creating valuable, consistent content that delivers information to buyers and builds loyalty over time. It also highlights the importance of understanding customers and tailoring content to different audiences like millennials.
This document proposes creating a local information portal that combines open data sources like OpenStreetMap and Wikipedia with user-generated content. It would provide a unified way to find, share, and create local information like places, events, jobs, and deals. The goal is to make local information easy to access while also allowing ongoing updates from users. Examples of potential revenue models include selling featured listings for local businesses or charging for premium services built upon the free core platform. The document outlines the technical foundations and development process needed to build such a portal.
This one sentence document provides a URL for a website called "Sakvandenboom.nl" without any other context or information. The URL is dated August 14, 2008 and references Uppsala, but no other details are given about the site or its purpose.
Kurt Karlenzig, The Marketing Store's SVP, Global Digital shares social media marketing for in-store and shopper marketing with POPAI's Masters Program. The Marketing Store is one of the world's largest brand activation agencies. For more information, visit: http://themarketingstore.com or follow @marketingstore
Tony Preedy gave a presentation on modern shop-keeping and e-commerce strategies. He discussed how Lakeland, a retailer of kitchenware and cleaning supplies, uses a multi-channel approach across its stores, catalogues, website and mobile platforms. Preedy emphasized the importance of segmenting customers, personalizing promotions, testing strategies, and managing the brand and customer experience holistically across all channels to drive sales and profits. The goal, he said, is to have more happy customers through an effective online shop-keeping approach combined with a strong multi-channel strategy.
Red Bull has done what very few other brands have been able to do successfully - become a media company. If you go to RedBull.com, put your thumb over the logo and scan the page you’ll see that their site looks just like CNN.com. It’s filled with flashy headlines, visual imagery with both videos and photos of epic sporting events. That’s what Red Bull is known for. That’s their brand story.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer engagement and sales.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer experiences and drive sales.
Organizations are increasingly using digital media for public relations in several ways:
1) To achieve additional business goals like customer service, media relations, and internal collaboration.
2) To provide digital tools for activities like connecting online/offline experiences, conducting everyday tasks, and using apps.
3) To better explain complex concepts using interactive tools and direct communication.
4) To capitalize on moments by mobilizing large numbers of people quickly through social media to generate support, fundraising, and petitions.
Measuring success requires tracking performance against core business goals.
Social media : Changing the face of businesswatsitlt
The document discusses how social media is changing business and marketing. It provides an agenda for an event on this topic, including presentations from the Managing Director of a digital agency and the CEO of a social voucher company called iVoucher. The presentations will cover the influence of social media, how it has impacted trust and audiences for brands, and how iVoucher has used social media as a business driver. Statistics on social media usage are also presented, such as Facebook having 750 million active users.
Mr. Anh Pham has extensive experience in social media positions and freelance work related to social media campaigns. He has knowledge of how to deploy social campaigns on forums and is an experienced copywriter and planner. Though young, he is responsible and keeps his promises to clients. He has worked in content coordination roles and as a freelance copywriter. Some of his skills include understanding tech forums, content development, copywriting, and managing freelancers. He has experience running social media campaigns for companies like Nokia and Vietnam Airlines.
iMedia March Brand Summit: Moving at the Speed of CultureiMedia Connection
The document discusses how brands can act as channels or APIs to distribute content to consumers in real-time. It argues that brands should become real-time content creators, curators, app developers, distributors and syndicators rather than just advertisers. Examples are given of brands like Old Spice, Cisco, GE and American Express that have adopted this approach. A panel discussion is also mentioned that will discuss moving from campaign-based marketing to content-based strategies.
This document outlines Stefanie Hahn's 2012 technology to-do list. It encourages embracing new technologies like using cloud services and Google Docs to go paperless. It also recommends being mobile-friendly by making websites accessible on mobile devices. Additionally, it suggests getting more engaged on social media like Facebook and Twitter by interacting more rather than just posting listings. The document provides tips for using free versions of apps instead of paying for premium versions when possible. It also stresses the importance of creating videos for marketing and having a backup plan to avoid losing important files in the event of a computer crash.
This document discusses creating a successful social media strategy for a company. It emphasizes that a company-wide social media blueprint is needed. It also stresses that the strategy should have clear objectives, focus on building long-term relationships rather than just broadcasting, and define the customer journey. Additionally, it notes that the strategy must have central governance and guidelines for employees, address legal and HR issues, and involve multiple departments from marketing to PR.
The document challenges the traditional Paid, Owned, Earned (POE) model of digital marketing. It argues that the POE model has become Paid, Paid, Paid (PPP) as content distribution is now dominated by a few large platforms like Google and Facebook, requiring marketers to pay to reach audiences. It also notes that people's attention spans are shrinking and they are less likely to organically share content. The document proposes a new POE framework that focuses on paying for emotional content, earning word-of-mouth from talkable content, and owning rational explanations. It provides brand examples to illustrate this approach.
"Q1, 2011: creating a framework for consumer-led engagement (Wavemetrix) -...Retelur Marketing
Informe realizado por Wavemetrix perteneciente al primer trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés).
"Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
This document discusses the origins and evolution of Singles Day (11/11) in China from a student tradition to an annual online shopping festival. It traces how Alibaba transformed 11/11 into a major shopping event in 2009. It also examines how new media like Weibo and Wechat have helped promote 11/11 sales. The document analyzes strategies used by Alibaba, JD, and Suning to market on new media and compete during 11/11. Finally, it outlines pros and cons of new media marketing for this event.
Social Media Matters - The Fab Five
My part of a larger panel discussion for the Chester and Delaware County HBA, “Developing successful business strategies in today’s economic environment”
The opinions expressed are my own. Please do not present this commercially without my permission.
Consumers have many platforms to voice their opinions on your products and services. You need to proactively listening out there, engage and converse with the consumers, and manage any grievance or negative sentiment fast to avoid brand damage - manage your Reputation online!
This Presentation was presented by Don Tan, Senior VP Business Consultancy of 121advisor Malaysia in its first Insurance 2.0 Seminar in Malaysia, organized by 121advisor and Webassurance.org.
The document discusses content marketing and summarizes several case studies. It begins with an introduction to content marketing, noting it involves creating and distributing valuable content to attract and engage an audience to drive business goals. Common content formats are discussed, including blogs, ebooks, videos, and more. Several case studies are then summarized, such as KLM Airlines using an "iFly magazine" and content on their website to engage customers, and Phonak creating a "Hear the World" platform to raise awareness of hearing loss. The document concludes by discussing how to set up an effective content marketing program.
Kurt Karlenzig, The Marketing Store's SVP, Global Digital shares social media marketing for in-store and shopper marketing with POPAI's Masters Program. The Marketing Store is one of the world's largest brand activation agencies. For more information, visit: http://themarketingstore.com or follow @marketingstore
Tony Preedy gave a presentation on modern shop-keeping and e-commerce strategies. He discussed how Lakeland, a retailer of kitchenware and cleaning supplies, uses a multi-channel approach across its stores, catalogues, website and mobile platforms. Preedy emphasized the importance of segmenting customers, personalizing promotions, testing strategies, and managing the brand and customer experience holistically across all channels to drive sales and profits. The goal, he said, is to have more happy customers through an effective online shop-keeping approach combined with a strong multi-channel strategy.
Red Bull has done what very few other brands have been able to do successfully - become a media company. If you go to RedBull.com, put your thumb over the logo and scan the page you’ll see that their site looks just like CNN.com. It’s filled with flashy headlines, visual imagery with both videos and photos of epic sporting events. That’s what Red Bull is known for. That’s their brand story.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer engagement and sales.
The document discusses mobile commerce and e-commerce trends in the UK. It provides an overview of Practicology, an e-commerce consulting firm, and their services. The document also summarizes presentations from various companies on developments in mobile technology, the growing importance of mobile channels, and how retailers can leverage mobile to improve customer experiences and drive sales.
Organizations are increasingly using digital media for public relations in several ways:
1) To achieve additional business goals like customer service, media relations, and internal collaboration.
2) To provide digital tools for activities like connecting online/offline experiences, conducting everyday tasks, and using apps.
3) To better explain complex concepts using interactive tools and direct communication.
4) To capitalize on moments by mobilizing large numbers of people quickly through social media to generate support, fundraising, and petitions.
Measuring success requires tracking performance against core business goals.
Social media : Changing the face of businesswatsitlt
The document discusses how social media is changing business and marketing. It provides an agenda for an event on this topic, including presentations from the Managing Director of a digital agency and the CEO of a social voucher company called iVoucher. The presentations will cover the influence of social media, how it has impacted trust and audiences for brands, and how iVoucher has used social media as a business driver. Statistics on social media usage are also presented, such as Facebook having 750 million active users.
Mr. Anh Pham has extensive experience in social media positions and freelance work related to social media campaigns. He has knowledge of how to deploy social campaigns on forums and is an experienced copywriter and planner. Though young, he is responsible and keeps his promises to clients. He has worked in content coordination roles and as a freelance copywriter. Some of his skills include understanding tech forums, content development, copywriting, and managing freelancers. He has experience running social media campaigns for companies like Nokia and Vietnam Airlines.
iMedia March Brand Summit: Moving at the Speed of CultureiMedia Connection
The document discusses how brands can act as channels or APIs to distribute content to consumers in real-time. It argues that brands should become real-time content creators, curators, app developers, distributors and syndicators rather than just advertisers. Examples are given of brands like Old Spice, Cisco, GE and American Express that have adopted this approach. A panel discussion is also mentioned that will discuss moving from campaign-based marketing to content-based strategies.
This document outlines Stefanie Hahn's 2012 technology to-do list. It encourages embracing new technologies like using cloud services and Google Docs to go paperless. It also recommends being mobile-friendly by making websites accessible on mobile devices. Additionally, it suggests getting more engaged on social media like Facebook and Twitter by interacting more rather than just posting listings. The document provides tips for using free versions of apps instead of paying for premium versions when possible. It also stresses the importance of creating videos for marketing and having a backup plan to avoid losing important files in the event of a computer crash.
This document discusses creating a successful social media strategy for a company. It emphasizes that a company-wide social media blueprint is needed. It also stresses that the strategy should have clear objectives, focus on building long-term relationships rather than just broadcasting, and define the customer journey. Additionally, it notes that the strategy must have central governance and guidelines for employees, address legal and HR issues, and involve multiple departments from marketing to PR.
The document challenges the traditional Paid, Owned, Earned (POE) model of digital marketing. It argues that the POE model has become Paid, Paid, Paid (PPP) as content distribution is now dominated by a few large platforms like Google and Facebook, requiring marketers to pay to reach audiences. It also notes that people's attention spans are shrinking and they are less likely to organically share content. The document proposes a new POE framework that focuses on paying for emotional content, earning word-of-mouth from talkable content, and owning rational explanations. It provides brand examples to illustrate this approach.
"Q1, 2011: creating a framework for consumer-led engagement (Wavemetrix) -...Retelur Marketing
Informe realizado por Wavemetrix perteneciente al primer trimestre de 2011, el cual analiza el uso de los medios sociales por parte de las marcas y sus sinergias en el camino a la conversión a compra. (inglés).
"Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes"
This document discusses the origins and evolution of Singles Day (11/11) in China from a student tradition to an annual online shopping festival. It traces how Alibaba transformed 11/11 into a major shopping event in 2009. It also examines how new media like Weibo and Wechat have helped promote 11/11 sales. The document analyzes strategies used by Alibaba, JD, and Suning to market on new media and compete during 11/11. Finally, it outlines pros and cons of new media marketing for this event.
Social Media Matters - The Fab Five
My part of a larger panel discussion for the Chester and Delaware County HBA, “Developing successful business strategies in today’s economic environment”
The opinions expressed are my own. Please do not present this commercially without my permission.
Consumers have many platforms to voice their opinions on your products and services. You need to proactively listening out there, engage and converse with the consumers, and manage any grievance or negative sentiment fast to avoid brand damage - manage your Reputation online!
This Presentation was presented by Don Tan, Senior VP Business Consultancy of 121advisor Malaysia in its first Insurance 2.0 Seminar in Malaysia, organized by 121advisor and Webassurance.org.
The document discusses content marketing and summarizes several case studies. It begins with an introduction to content marketing, noting it involves creating and distributing valuable content to attract and engage an audience to drive business goals. Common content formats are discussed, including blogs, ebooks, videos, and more. Several case studies are then summarized, such as KLM Airlines using an "iFly magazine" and content on their website to engage customers, and Phonak creating a "Hear the World" platform to raise awareness of hearing loss. The document concludes by discussing how to set up an effective content marketing program.
Marketing is increasingly becoming publishing as brands create engaging content across multiple media channels to attract and serve audiences. Content marketing relies on cross-media publishing of interactive and networked communications. Successful brands are building communities and engaging in co-creation by developing user-generated content and digital utilities. Social listening and attention economies will be important in the new marketing paradigm.
The document discusses how marketing is becoming more like publishing, with an increased focus on creating engaging content across multiple media channels. It notes that customers spend more time on social networks than reading emails, so content marketing through platforms and communities is key to survival. Marketers are now focused on creating accountable platforms of user-generated content and digital utilities in order to build engagement. Cross-media and interactive networked communication is the future of marketing.
The document discusses moving communication from focusing on producing more quantity to better quality. It advocates listening more carefully to gain meaning and build trust. It also encourages experimentation instead of perfection and engaging authentically with the world. The overall message is that businesses and communicators should strive for better communication that improves lives rather than just producing more output.
This document discusses how neuromarketing research can help improve content marketing results. It notes that 95% of decisions are made subconsciously, so marketers need to understand how the brain works. The brain has two minds - the conscious, rational mind and the subconscious, emotional mind. To be effective, content must grab attention, engage emotions, and aid memory. Some key ways to do this include using novelty, eye contact, stories, and rewards which the brain cannot ignore. The goal of content messages should be attention, emotional engagement, and aiding long-term memory.
The document discusses trends in customer media, including that people are always online and mobile, value opinions of others over experts, and organize in groups to share influence. Brands are listening more, facilitating dialogue more, and moving their focus to engaging with customers as friends. What others think somewhere is more important than what experts say. Reviews and customer service are important. Brands must invest to develop the same qualities in communication that make people pleasant conversation partners like being open, honest, and trustworthy. Customer media is becoming more about content marketing and multi-platform communication. Brands should be where their customers are with relevant, authentic, and creative stories across print, digital, apps, and more to be personalized, relevant, localized,
presentatie Joos Steins Bisschop op 20 september 2010Sak van den Boom
Presentatie Joost Steins Bisschop tijdens het seminar HET BEWIJS op 20 september in het Teylersmuseum in Haarem, bij de lancering van Relatiemedia deel 3, Nachtmerrie of Droom, de ROI van Customer Media, georganiseerd door de Customer Media Council
Nachtmerrie of droom over sociale media en customer mediaSak van den Boom
Waar social media en customer media elkaar ontmoeten en versterken. Presentatie bijzonder hoogleraar customer media tijdens seminar Het Bewijs op 20 september 2010 in Teylersmuseum, georganieerd door Customer Media Council.
The document discusses Bleibgesund, the publishing system of Germany's largest health insurance company, AOK. It describes how Bleibgesund started as a single magazine but developed into a multi-platform system including magazines, websites, and other materials tailored for different customer groups and regions. The system provides localized content to over 24 million AOK customers across multiple media. Market research found the customized regional magazines build loyalty and motivate customers to prioritize their health.
Didier Neyt's presentatie over AS Magazine tijdens het seminar Het Bewijs op 20 september in het TeylersMuseum in Haarlem, bij de lancering van Relatiemedia deel 3, Nachtmerrie of Droom, over de ROI van Customer Media.
During the folowing Post bachelor eduction of the Customer Media Council those eight trends willbe discussed with the students by specialist and scientists.
This document discusses custom publishing issues from Uppsala, Sweden on August 14, 2008. The website listed, www.sakvandenboom.nl, does not provide any additional context or information about the custom publishing issues mentioned.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Ik ga jullie volgens mij niks nieuws vertellen. Maar het is wel goed om met zijn alleen weer eens stil te staan bij de trends, de veranderingen die we op dit moment meemaken. Wat betekenen ze voor ons, voor onze klanten? Hoe gaan we daarmee om? Als producent behoor je boven op die trends te zitten. Je hebt een voorbeeldfunctie. Je moet weten en ervaren wat er te koop is? Klanten verwachten dat van je. Hebben jullie allemaal een account op twitter en facebook? Wie niet? Hoeveel volgers? Hoeveel mensen volg je? Zit je in groepen?
Iedereen heeft het over content. In de breedste zin van het woord. Storytelling is het, roepen we met zijn allen. We praten elkaar behoorlijk na. We leven in een tijdperk waarin het gaat om accountability. Gewoon de centen: wat levert het op. In harde pecunia. Als je dat niet weet, dat niet meet, en de startegie daar op aanpast, ben je verkeerd bezig. Dit is een zware verantwoordelijkheid van de producenten.
Mobiele telefoon als device voor het doorklikken van je dia’s op het scherm. Mobiele telefoon om je verlichting centraal aan te doen, het alarm aan of uit te schakelen. Geleidelijk aan is de telefoon je belangrijkste tool geworden. Wie schrijft nog? Wanneer schreef je voor het laatst een brief. Herken je je eigen handschrift nog. De vlucht die de mobiele telefoon heeft genomen zal verder toenemen.
Vertel ik jullie hierbij iets nieuws? We denken nog erg klassiek bij het maken van content voor de verschillende kanalen, terwijl elk kanaal zijn eigen aanpak vraagt. Mobiele websites zijn er nog te weinig. Generatie tot 35 Most importantly, be mobile — it’s less a tip than it is a must . Millennials grew up on the Internet, and they’re extremely connected. On average, they have 2.4 devices , between smartphones, tablets, laptops and Wi-Fi music players. They’re more likely to research a product on their mobile device than Gen X, and they’re pretty much always connected. Intent to purchase desktop computers is falling, and smartphone penetration is on the rise , expected to hit 38% by the end of 2011, making mobile even more of a priority for this demographic.
Niet alleen het zoekgedrag, maar ook het gevoel dat men heeft bij een website verandert. Door het snel toenemende aanbod is betrouwbaarheid van een website niet langer voldoende. Tegenwoordig wil men een bepaald gevoel hebben bij een website, men moet zich door emotie laten leiden. Less is more ‘’Less is more’’ geldt voor zowel de website als je doelgroep. Op de website kom ik zo terug, eerst wil ik het hebben over het segmenteren van je doelgroep. Veel ondernemingen zullen bevestigen dat haar dienstverlening voor ‘’iedereen’’ is. De vraag is of dit wel werkt, wil je wel ‘’iedereen’’ als doelgroep en staat dit niet volledig in contrast met een effectieve marketingstrategie? Richt je op een specifieke doelgroep en creëer schaarste. Dit heeft bijvoorbeeld erg goed gewerkt voor verzekeruzelf.nl, waar ik zelf bij betrokken ben geweest. Gamification & funability ‘’Gamification’’ is een term welke tegenwoordig steeds meer gebruikt wordt in de branche van usability. Het sluit aan bij het proces van gevoelscreatie binnen je website. Middels aanpassingen in design is de achterliggende gedachte om de bezoeker het gevoel te geven verder te willen op de website. Een gemakkelijk instrument tot het toevoegen van emotie bij de bezoeker. ‘’Funability’’ staat voor het creëren en verspreiden van unieke content, een bepaalde ‘’fun-factor’’ toevoegen om zo de verspreiding van je boodschap te stimuleren. Kleine aanpassingen hebben grote effecten. Op deze manier zullen jouw stukken zichtbaar worden op websites met aanzien en autoriteit, iets dat de bezoeker zonder meer kan waarderen en een gevoel van vertrouwen overbrengt. Wees actief betrokken op Social Media Het is inmiddels geen geheim meer dat Sociale Media van belang zijn voor de organische resultaten in Google. Ook Google neemt dus deze signalen steeds meer op in zijn algoritmische berekeningen. Het is uitermate geschikt om gemakkelijke manier rechtstreeks te communiceren met je doelgroep. Daarnaast voegt actief bezig zijn op het gebied van Sociale Media ook emotie bij de bezoeker toe. Positionering, het overbrengen van een beeldvorming is hierbij het grootste belang.
Helft jongeren bedankt voor werkgevers die het gebruik van social media verbieden. Social media zijn gewoon kanalen om je boodschap te verspreiden Doe je niet mee dan word je straks niet meer serieus genomen door je klanten. Medewerkers stimuleren op social te gaan. Geef ze paar kernwoorden oif one liners als strategie, wat is je social identity Spreek met een stem Geen stagiaires Zonder strategie word je het snel zat
Albert Heijn lanceerde vorig jaar de app Appie. Hoogvliet volgde, Lidl heeft inmiddels ook een app en Vomar ontwikkelt er momenteel een. Bram Nauta, algemeen directeur van kenniscentrum Popai, verwacht dat supermarkten dankzij apps consumenten anders zullen benaderen. Gerard Rutte, verbonden aan Uwsupermarkt.nl, verwacht dat supermarkten dankzij apps mogelijkheden krijgen om klanten persoonlijker te benaderen. Leveranciers spenderen tonnen aan reclame, maar weten hun doelgroep niet meer optimaal te bereiken. Via mobiele apps kunnen ze er achter komen waar welke klanten hun boodschappen halen. Vervolgens kunnen ze de consumenten buiten de supermarkt om bereiken. Gerrit Jan Lutkehaus, manager communicatie bij Popai, vindt de app van Lidl onder de maat. De app doet weinig meer dan vertellen waar de dichtstbijzijnde vestiging is. Duitse consumenten kunnen via de app van Aldi Süd de herkomst van varkensvlees raadplegen.
Connected Content does that by targeting users by location, bio keywords, tweet keywords and more. Getting your message out in 140 characters or less to thousands of people in a way that makes them want to click through to your company website is an art. Connected Content takes care of that part of it as well by crafting compelling content with personality and wit.
Brengt de supermarkt thuis, met website, magazine, communicites
Sommige merken moeten zich aanpassen aan social media. Andere merken twijfelen nog of ze de grote sprong moeten maken. En dan heb je Red Bull, dat het merk heeft opgebouwd met een social media strategie. Nog voordat er echt sprake was van het begrip ‘social media’, lees ik op Imediaconnection . Mashable noemde de fanpage van Red Bull een paar jaar geleden al één van de beste Facebook pagina’s, omdat het merk het voor elkaar krijgt om interactie met fans aan te moedigen door goede content de leveren. Fans bouwen hierdoor de ultieme band op met Red Bull. Vandaag de dag hebben ze meer dan 23 miljoen fans, maar waarom is het merk zo succesvol? Op de Facebook fanpage is veel branded content te vinden. Het grootste deel van de content bestaat uit video’s. De video’s zijn goed geproduceerd en blijven altijd in de herkenbare Red Bull-stijl. Twee vormen van content die eruit springen: Video en allerlei fun-spellen. In VS wordt door merken 5,78 miljard dollar op facebook besteed.
Webwinkel, digital magazine, ipadmagazine, live streams, tv
Recyclen van content wordt steeds belangrijker. We zitten in een ADHD economie. Alleen aandacht en reputatie zijn straks nog belangrijk. Binnen customer media moet je voortdurend meedenken met je opdrachtgever wat je content betekent voor de reputatie Enkele maanden geleden maakte David Van Reybroeck , de schrijver van het boek Congo, zijn initiatief G1000 bekend. Op 11 november wil hij 1000 Belgen samenbrengen die samen brainstormen over relevante onderwerpen. De agenda wordt zelf door de burgers bepaald. Meer dan 5000 aangebrachte ideeën werden geclusterd tot 25 thema’s, die dan weer werden herleid door de burgers tot de 3 uiteindelijke thema’s. De 1000 vertegenwoordigen de Belgische samenleving. Het doel van de G1000 is een positieve, helpende hand uit te steken naar de politieke wereld.
Publicis Groupe’s ZenithOptimedia has co-created a new online series to publicize client Nestle’s line of Pure Life bottled water products. It is said to be the first time the brand has used online video to promote itself. The series was developed through ZO’s branded content unit, Newcast, with Electus, the production company headed by former NBC Entertainment president Ben Silverman. The series, called the Nestle Pure Life Hydration series, debuts this week on the Web site ModernMom.com, a venture that was co-founded by the actress and TV celebrity Brooke Burke and digital media entrepreneur Lisa Rosenblatt, also a co-founder of iMall, among other ventures. ModernMom, which also helped develop the series, is a site devoted to mothers seeking healthy lifestyle advice for families. Topics include parenting, pregnancy, family, cooking, finances, career, health, wellness, beauty and entertainment.