Downloaded 29 times
Uploaded bySak van den Boom
2010 trends in customer media
The document outlines eight key trends in customer media as of 2010, emphasizing the shift towards content marketing and multiplatform communication. Customer media is characterized as cross-media, segmented, personalized, valuable, interactive, smart-rich, social media-integrated, and authentic. The focus is on creating relevant and engaging content that resonates with the audience across various platforms.
More Related Content
Similar to 2010 trends in customer media
2010 trends in customer media
- 1. DE 2010-TRENDS INCUSTOMER MEDIA Customer Media Council 2010 Zeist april 2010
- 2. CUSTOMER MEDIA CustomerMedia Council 2010 1980 1990 2000 2010
- 3. Customer media gaanmeer en meer over content marketing . CUSTOMER MEDIA Customer Media Council 2010
- 4. Content marketing gaatmeer en meer over multiplatformcommunicatie . CUSTOMER MEDIA Customer Media Council 2010
- 5. WEES DAAR WAARJE KLANTEN ZIJN MET RELEVANTE, AUTHENTIEKE, CREATIEVE STORIES CUSTOMER MEDIA Customer Media Council 2010
- 6. 8 TRENDS CUSTOMERMEDIA Customer Media Council 2010
- 7. 1. Een customermedium is cross mediaal CUSTOMER MEDIA Customer Media Council 2010
- 8. CUSTOMER MEDIA CustomerMedia Council 2010
- 9. CUSTOMER MEDIA CustomerMedia Council 2010 http://allerhande.ah.nl/
- 10. CUSTOMER MEDIA CustomerMedia Council 2010 http://allerhande.ah.nl/
- 11. CUSTOMER MEDIA CustomerMedia Council 2010 http://allerhande.ah.nl/
- 12. CUSTOMER MEDIA CustomerMedia Council 2010
- 13. CUSTOMER MEDIA CustomerMedia Council 2010 ALLERHANDE Montly magazine (since 1956) Circulation 2.3 million, reach 4.2 million Digital magazine, with daily new recepies Weekly specials Games How to movies Personal cookbooks Shopping list GPS (*closest shop) In one click everything on your mobilephone
- 14. 2. Een customermedium is gesegmenteerd en gelocaliseerd CUSTOMER MEDIA Customer Media Council 2010
- 15. CUSTOMER MEDIA CustomerMedia Council 2010
- 16. Customer Media Council2010 CUSTOMER MEDIA
- 17. 3. Een customermedium is persoonlijk en relevant CUSTOMER MEDIA Customer Media Council 2010
- 18. Customer Media Council2010 CUSTOMER MEDIA
- 19. Customer Media Council2010 CUSTOMER MEDIA
- 20. Customer Media Council2010 AOK CUSTOMER MEDIA
- 21. Customer Media Council2010 CUSTOMER MEDIA
- 22. Customer Media Council2010 CUSTOMER MEDIA
- 23. Customer Media Council2010 CUSTOMER MEDIA
- 24. Customer Media Council2010 CUSTOMER MEDIA
- 25. 4. Een customermedium biedt waardevolle informatie CUSTOMER MEDIA Customer Media Council 2010
- 26. CUSTOMER MEDIA FCustomer Media Council 2010
- 27. CUSTOMER MEDIA CustomerMedia Council 2010 Zie van Ziggo Magazine and website Magazine 4 times a year 3 million copies Adressed Website, daily refressed http://www.ziemagazine.nl/
- 28. 5. Een customermedium is interactief CUSTOMER MEDIA Customer Media Council 2010
- 29. CUSTOMER MEDIA CustomerMedia Council 2010 http://www.yunomi.nl/
- 30. Customer Media Council2010 CUSTOMER MEDIA
- 31. CUSTOMER MEDIA CustomerMedia Council 2010
- 32. 6. Een customermedium is smart rich en verrijkt de database CUSTOMER MEDIA Customer Media Council 2010
- 33. CUSTOMER MEDIA Bron:Smart rich media Customer Media Council 2010
- 34. CUSTOMER MEDIA Bron:Smart rich media Customer Media Council 2010
- 35. CUSTOMER MEDIA Bron:Smart rich media Customer Media Council 2010
- 36. 7. Een customermedium maakt gebruik van social media CUSTOMER MEDIA Customer Media Council 2010
- 37. CUSTOMER MEDIA AUGMENTEDREALITY Customer Media Council 2010
- 38. 8. Een customermedium is authentiek CUSTOMER MEDIA Customer Media Council 2010
- 39. CUSTOMER MEDIA CustomerMedia Council 2010
- 40. CUSTOMER MEDIA 600.000FANS 170.000 VIDEO VIEWS 312 PROPOPOSALS TO MARRIAGE 257 REQUEST FOR ADOPTION 27.000 FOLLOWERS ON TWITTER, MORE INFLUENCE THAN HILARY CLINTON Customer Media Council 2010
- 41. CUSTOMER MEDIA CustomerMedia Council 2010
- 42. Customer media zijn Cross mediaal Gelokaliseerd Persoonlijk Waardevol Interactief Smart rich Social media involved Authentiek CUSTOMER MEDIA Customer Media Council 2010
- 43. CUSTOMER MEDIA ToenBereik kopen Beleving creëren Nu Beleving creëren Bereik realiseren Customer Media Council 2010
- 44. Marketing nu ishet creëren van functionele platforms met relevante en authentieke content , Die we maken of laten Maken door de doelgroep CUSTOMER MEDIA Customer Media Council 2010
- 45. CUSTOMER MEDIA THNXF On behalf of the Customer Media Council To keep yourself informed please register yourself at www.customermedia.nl Customer Media Council 2010
- 46. CUSTOMER MEDIA CustomerMedia Council 2010
Editor's Notes
- #2 Martin Sorrel Is positive about the future of our industry. 2009 is a periode of recovery of changes. And we will se growth again in 2010. But important is that we all have to realize that somethign has changed in our industry. We cannot think and work on the way we have done for over ten or more years.
- #31 Door de komst van metro en spits is rails ten dode opgeschreven. De schoonmaakploegen nemen elke nacht alle drukwerk mee uit de treinen en kunnen hierbij niet selectief zijn.
- #41 Door de komst van metro en spits is rails ten dode opgeschreven. De schoonmaakploegen nemen elke nacht alle drukwerk mee uit de treinen en kunnen hierbij niet selectief zijn.
- #44 Five out of every 10 magazines and newspapers will go out of business, scale down their frequency or move entirely to the Web,” predicts Andy Cohn , vice president and group publisher, Fader Media. “This will not just be survival of the fittest, rather survival of the most willing and able to adapt to the changing media paradigm and throw all of the old rules out the window