This one sentence document provides a URL for a website called "Sakvandenboom.nl" without any other context or information. The URL is dated August 14, 2008 and references Uppsala, but no other details are given about the site or its purpose.
The document discusses content strategy and marketing techniques for engaging customers. It recommends delivering valuable, non-sales focused content to attract and engage target audiences. The essence is that consistently providing useful information will ultimately reward brands with customer loyalty and business. It also discusses trends like the importance of mobile, social media, and creating a unified customer experience across channels.
This document discusses trends in content marketing and strategies for delivering content to customers across multiple channels. It emphasizes creating valuable, consistent content that delivers information to buyers and builds loyalty over time. It also highlights the importance of understanding customers and tailoring content to different audiences like millennials.
The document discusses content strategy and marketing techniques for engaging customers. It recommends delivering valuable, non-sales focused content to attract and engage target audiences. The essence is that consistently providing useful information will ultimately reward brands with customer loyalty and business. It also discusses trends like the importance of mobile, social media, and creating a unified customer experience across channels.
This document discusses trends in content marketing and strategies for delivering content to customers across multiple channels. It emphasizes creating valuable, consistent content that delivers information to buyers and builds loyalty over time. It also highlights the importance of understanding customers and tailoring content to different audiences like millennials.
The document discusses content marketing and summarizes several case studies. It begins with an introduction to content marketing, noting it involves creating and distributing valuable content to attract and engage an audience to drive business goals. Common content formats are discussed, including blogs, ebooks, videos, and more. Several case studies are then summarized, such as KLM Airlines using an "iFly magazine" and content on their website to engage customers, and Phonak creating a "Hear the World" platform to raise awareness of hearing loss. The document concludes by discussing how to set up an effective content marketing program.
Marketing is increasingly becoming publishing as brands create engaging content across multiple media channels to attract and serve audiences. Content marketing relies on cross-media publishing of interactive and networked communications. Successful brands are building communities and engaging in co-creation by developing user-generated content and digital utilities. Social listening and attention economies will be important in the new marketing paradigm.
The document discusses how marketing is becoming more like publishing, with an increased focus on creating engaging content across multiple media channels. It notes that customers spend more time on social networks than reading emails, so content marketing through platforms and communities is key to survival. Marketers are now focused on creating accountable platforms of user-generated content and digital utilities in order to build engagement. Cross-media and interactive networked communication is the future of marketing.
The document discusses moving communication from focusing on producing more quantity to better quality. It advocates listening more carefully to gain meaning and build trust. It also encourages experimentation instead of perfection and engaging authentically with the world. The overall message is that businesses and communicators should strive for better communication that improves lives rather than just producing more output.
This document discusses how neuromarketing research can help improve content marketing results. It notes that 95% of decisions are made subconsciously, so marketers need to understand how the brain works. The brain has two minds - the conscious, rational mind and the subconscious, emotional mind. To be effective, content must grab attention, engage emotions, and aid memory. Some key ways to do this include using novelty, eye contact, stories, and rewards which the brain cannot ignore. The goal of content messages should be attention, emotional engagement, and aiding long-term memory.
The document discusses trends in customer media, including that people are always online and mobile, value opinions of others over experts, and organize in groups to share influence. Brands are listening more, facilitating dialogue more, and moving their focus to engaging with customers as friends. What others think somewhere is more important than what experts say. Reviews and customer service are important. Brands must invest to develop the same qualities in communication that make people pleasant conversation partners like being open, honest, and trustworthy. Customer media is becoming more about content marketing and multi-platform communication. Brands should be where their customers are with relevant, authentic, and creative stories across print, digital, apps, and more to be personalized, relevant, localized,
presentatie Joos Steins Bisschop op 20 september 2010Sak van den Boom
Presentatie Joost Steins Bisschop tijdens het seminar HET BEWIJS op 20 september in het Teylersmuseum in Haarem, bij de lancering van Relatiemedia deel 3, Nachtmerrie of Droom, de ROI van Customer Media, georganiseerd door de Customer Media Council
Nachtmerrie of droom over sociale media en customer mediaSak van den Boom
Waar social media en customer media elkaar ontmoeten en versterken. Presentatie bijzonder hoogleraar customer media tijdens seminar Het Bewijs op 20 september 2010 in Teylersmuseum, georganieerd door Customer Media Council.
The document discusses Bleibgesund, the publishing system of Germany's largest health insurance company, AOK. It describes how Bleibgesund started as a single magazine but developed into a multi-platform system including magazines, websites, and other materials tailored for different customer groups and regions. The system provides localized content to over 24 million AOK customers across multiple media. Market research found the customized regional magazines build loyalty and motivate customers to prioritize their health.
Didier Neyt's presentatie over AS Magazine tijdens het seminar Het Bewijs op 20 september in het TeylersMuseum in Haarlem, bij de lancering van Relatiemedia deel 3, Nachtmerrie of Droom, over de ROI van Customer Media.
During the folowing Post bachelor eduction of the Customer Media Council those eight trends willbe discussed with the students by specialist and scientists.
This document discusses custom publishing issues from Uppsala, Sweden on August 14, 2008. The website listed, www.sakvandenboom.nl, does not provide any additional context or information about the custom publishing issues mentioned.
The document discusses content marketing and summarizes several case studies. It begins with an introduction to content marketing, noting it involves creating and distributing valuable content to attract and engage an audience to drive business goals. Common content formats are discussed, including blogs, ebooks, videos, and more. Several case studies are then summarized, such as KLM Airlines using an "iFly magazine" and content on their website to engage customers, and Phonak creating a "Hear the World" platform to raise awareness of hearing loss. The document concludes by discussing how to set up an effective content marketing program.
Marketing is increasingly becoming publishing as brands create engaging content across multiple media channels to attract and serve audiences. Content marketing relies on cross-media publishing of interactive and networked communications. Successful brands are building communities and engaging in co-creation by developing user-generated content and digital utilities. Social listening and attention economies will be important in the new marketing paradigm.
The document discusses how marketing is becoming more like publishing, with an increased focus on creating engaging content across multiple media channels. It notes that customers spend more time on social networks than reading emails, so content marketing through platforms and communities is key to survival. Marketers are now focused on creating accountable platforms of user-generated content and digital utilities in order to build engagement. Cross-media and interactive networked communication is the future of marketing.
The document discusses moving communication from focusing on producing more quantity to better quality. It advocates listening more carefully to gain meaning and build trust. It also encourages experimentation instead of perfection and engaging authentically with the world. The overall message is that businesses and communicators should strive for better communication that improves lives rather than just producing more output.
This document discusses how neuromarketing research can help improve content marketing results. It notes that 95% of decisions are made subconsciously, so marketers need to understand how the brain works. The brain has two minds - the conscious, rational mind and the subconscious, emotional mind. To be effective, content must grab attention, engage emotions, and aid memory. Some key ways to do this include using novelty, eye contact, stories, and rewards which the brain cannot ignore. The goal of content messages should be attention, emotional engagement, and aiding long-term memory.
The document discusses trends in customer media, including that people are always online and mobile, value opinions of others over experts, and organize in groups to share influence. Brands are listening more, facilitating dialogue more, and moving their focus to engaging with customers as friends. What others think somewhere is more important than what experts say. Reviews and customer service are important. Brands must invest to develop the same qualities in communication that make people pleasant conversation partners like being open, honest, and trustworthy. Customer media is becoming more about content marketing and multi-platform communication. Brands should be where their customers are with relevant, authentic, and creative stories across print, digital, apps, and more to be personalized, relevant, localized,
presentatie Joos Steins Bisschop op 20 september 2010Sak van den Boom
Presentatie Joost Steins Bisschop tijdens het seminar HET BEWIJS op 20 september in het Teylersmuseum in Haarem, bij de lancering van Relatiemedia deel 3, Nachtmerrie of Droom, de ROI van Customer Media, georganiseerd door de Customer Media Council
Nachtmerrie of droom over sociale media en customer mediaSak van den Boom
Waar social media en customer media elkaar ontmoeten en versterken. Presentatie bijzonder hoogleraar customer media tijdens seminar Het Bewijs op 20 september 2010 in Teylersmuseum, georganieerd door Customer Media Council.
The document discusses Bleibgesund, the publishing system of Germany's largest health insurance company, AOK. It describes how Bleibgesund started as a single magazine but developed into a multi-platform system including magazines, websites, and other materials tailored for different customer groups and regions. The system provides localized content to over 24 million AOK customers across multiple media. Market research found the customized regional magazines build loyalty and motivate customers to prioritize their health.
Didier Neyt's presentatie over AS Magazine tijdens het seminar Het Bewijs op 20 september in het TeylersMuseum in Haarlem, bij de lancering van Relatiemedia deel 3, Nachtmerrie of Droom, over de ROI van Customer Media.
During the folowing Post bachelor eduction of the Customer Media Council those eight trends willbe discussed with the students by specialist and scientists.
This document discusses custom publishing issues from Uppsala, Sweden on August 14, 2008. The website listed, www.sakvandenboom.nl, does not provide any additional context or information about the custom publishing issues mentioned.