Consumers have many platforms to voice their opinions on your products and services. You need to proactively listening out there, engage and converse with the consumers, and manage any grievance or negative sentiment fast to avoid brand damage - manage your Reputation online!
This Presentation was presented by Don Tan, Senior VP Business Consultancy of 121advisor Malaysia in its first Insurance 2.0 Seminar in Malaysia, organized by 121advisor and Webassurance.org.
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Insurance 2.0 : Engaging and Conversing Online - Web Reputation Management
1. 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor WEB REPUTATIONMANAGEMENT Insurance 2.0 : Engaging and Conversing Online By Don Tan, Senior VP Business Consultancy
2. Insurance 2.0 : Web Reputation Management 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 2
3. Consumers have many CHOICES these days!Thanks to the Social Web… 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 3 Watch Intro Video at http://www.youtube.com/watch?v=SQFQLQWgR7U
4. It could be disastrous…… if you’re not listening ! 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 4 Unmonitored Issues Unattended Problems Unmanaged Grievances Unexpected Outburst
5. It could be disastrous…… if you’re not listening ! 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 5
6. Brand Terrorist in the Social Web… if you’re not engaging and managing it ! 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 6
7. You need to be prepared…… prevention is better than cure ! 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 7 ENGAGE LISTEN CONTAIN
9. Confine and Manage the Damage… within a Contained Space ! 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 9 confine
10. Have Your Social Web Channels… confine and manage the noises ! 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 10 compliments grievance
46. Start Early…… before it is too late ! 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 19 ENGAGE LISTEN CONTAIN
47. About 121advisor’s Social Media ManagementHow Can We Help … 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 20 Social Media Consultancy Social Channel Setup & Training Social Network Marketing Online Reputation Management Social Media Outsourcing
48. More Ideas? Follow Webassurance.org!www.Webassurance.org or Facebook.com/Webassurance.org 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 21
49. THANK YOU Private & Confidential | Copyright 2011 @ 121advisor Web : www.121advisor.com | Email : mail@121advisor.com Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363 Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org Blog Address : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor 21 July 2011