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Technology Trends Changing Consumer Behavior - Presentation at Zappos
The document discusses various marketing trends and insights, emphasizing the importance of mobile consumer behavior and seamless experiences. It highlights the shift from traditional marketing to personalized content and the impact of collaborative consumption on revenue models. Additionally, it underscores the necessity for marketers to focus on creating meaningful experiences rather than just pushing products.
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Technology Trends Changing Consumer Behavior - Presentation at Zappos
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- 2. @kyleplacy What do Ido? I am a marketer. I’ve written 3 books. Director, Global Content Salesforce Marketing Cloud
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- 4. @kyleplacy Click the centericon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
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- 11. @kyleplacy@kyleplacy Mobile Penetration Rate(Total Population) 21.1 30.3 28.8 18.3 33 33.4 30.2 33.7 30.2 31 35.9 22.2 45.1 38.2 28.8 43.4 54.3 50.7 42.7 50.9 43.5 48 33.5 59 45.5 39.8 52 67.5 63 54 62.2 56.4 0 10 20 30 40 50 60 70 80 2011 2012 2013
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- 15. @kyleplacy Mobility is about creatingseamless experiences.
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- 19. @kyleplacy Mobility is about helpingnot selling.
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- 24. @kyleplacy Mobility is about transformingthe experience.
- 25. @kyleplacy 83% of USconsumers research products while in-store on their phone. Our Mobile Planet by Google
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- 29. @kyleplacy@kyleplacy@kyleplacy What happens when5 billion* additional people join the Internet? *this number is completely made up but means A LOT of people
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- 32. @kyleplacy Most people thinkour main competitors are Yahoo! and Bing. It’s actually Amazon. Eric Schmidt, Chairman, Google
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- 37. @kyleplacy There is onething they all have in common… They own the audience.
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- 49. @kyleplacy Increase in revenuewhen utilizing personalized content
- 50. @kyleplacy It’s about movingfrom push to personalized. @kyleplacy
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- 52. @kyleplacy An economic modelwhere creation, ownership and access are shared between people and corporations. Crowd Companies
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- 59. @kyleplacy For every 1percent increase in the number of Airbnb bookings, there is a .05 percent decrease in hotel revenue. Study by Boston University 2013
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- 64. @kyleplacy We must movefrom numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer
- 65. @kyleplacy How do wemake one department’s outputs another department’s inputs?
- 66. @kyleplacy Percent of MarketersRating Cross-Functional Relationships as Absolutely Critical/Very Important 86% Head of Sales CEO Head of Product COO CFO 78% 70% 67% 56% 37% CIO
- 67. @kyleplacy You are notmarketers.
- 68. @kyleplacy You are nottechnology experts.
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- 70. @kyleplacy You are experience makersand managers.
- 71. @kyleplacy It starts withdata and ends with the experience. It is the only thing that makes you relevant.
Editor's Notes
- #35 Last mile project – how do you innovate around the delivery point.
- #36 Last mile project – how do you innovate around the delivery point.
- #37 Last mile project – how do you innovate around the delivery point.
- #54 Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- #57 Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
- #58 Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
- #59 Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- #66 So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- #68 So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- #69 So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- #70 So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- #71 So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- #72 So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.