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[Webinar] How to earn on travel in the new normal with klook


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As the world is slowly approaching a new normal in travel, it’s time to introduce a new partner program in Travelpayouts — welcome Klook!

The company has a team of travel experts that handpick the best experiences in over 400 destinations all over the world. And with over 5M reviews on the website, Klook is one the most trusted online booking platform for Travel & Leisure services.

Join experts from Klook and Travelpayouts for a free live webinar and learn how to earn up to a 5% commission on each sale!


 About Klook: Characteristics, USP, High-level numbers on purchasing behaviour
 New Normal: Domestic & Regional Travel: Adjustments made on supply, trends market insights
 The Klook’s Affiliate Program in Travelpayouts: Program features, integration tools, partnerships examples and best practices
 Tips on tricks for travel affiliates: How to promote Klook’s services like a pro
 Klook Affiliate Program updates


· Queenie Wu, Partnerships & Affiliate Manager, Klook
· Dasha Arzamaskina, Senior Marketing Manager (Russia), Klook
· Daria Sukhoroslova, Senior Partner Relations Manager, Travelpayouts


➡ Video:
➡ Blogpost:



✅ October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link:
✅ New offers in Travelpayouts: CheapOair:, Tripadvisor: and Aviasales B2B:
✅ Travelpayouts Global YouTube page is up and running! Subscribe here:
✅ Let’s be friends on Twitter! Follow us by this link:
✅ Get the promo code from Klook:
✅ Just some actual articles:
- flying after COVID:
- theme parks after COVID:



➡ Register at Travelpayouts:
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[Webinar] How to earn on travel in the new normal with klook

  1. 1. / How to earn on travel in the new normal with Klook
  2. 2. 2 Webinar rules You are automatically muted Ask your questions in the chat We’ll send you the recording and slides soon after the webinar How to earn on travel in the new normal with Klook
  3. 3. How to earn on travel in the new normal with Klook 3 Speakers Queenie Wu Strategic Partnerships Manager, Klook Dasha Arzamaskina Market Lead (Russia), Klook Daria Sukhoroslova Senior Partner Relations Manager, Travelpayouts
  4. 4. How to earn on travel in the new normal with Klook 4 Agenda ● About Klook: Characteristics, USP, high-level numbers on purchasing behaviour ● New normal: Domestic & regional Travel: Adjustments made on supply, trends market insights ● The Klook’s Affiliate Program in Travelpayouts: Program features, integration tools, partnerships examples and best practices ● Q&A
  5. 5. World-leading travel activities and services booking platform 5
  6. 6. Empowering travellers around the world to discover, book, and experience the best things to do anywhere, anytime. Klook’s Mission MISSION 6
  8. 8. Fast-Growing User Base 30 Million monthly visitors 5 Million+post- booking user reviews USER ANALYTICS 8
  9. 9. The Top Choice For Millennials Source: Klook’s internal data, 2019 25-34 60% Age Segment of Klook’s Users 35-44 22% 3% 45+ 15% 18-24 USER PERSONA 9
  10. 10. Bringing A Global Audience To You Greater China Japan & Korea Southeast Asia ANZ, EMEIA, North America 35% 15% 35% 15% USER BASE 10
  11. 11. Multi-language and services to meet different target segments 14 Languages on the platform English, Traditional Chinese(HK/TW), Simplified Chinese, Korean, Thai, Bahasa, Vietnamese, Japanese and French, German, Spanish, Russian and Italian. LANGUAGE LOCALISATION 11
  12. 12. One-stop Platform for Travellers to Book In-destination Services Attractions & Shows Activities & Experiences Tours & Sightseeing Food & Dining Local Transfer Wifi & Sim Cards SERVICES 12
  13. 13. HIGH PRODUCT COVERAGE 13 Covering 400+ Destinations and 100,000+ Bookable Travel Services Direct partnerships with 10,000+ travel service providers worldwide Asia Southeast Asia EMEA Americas Oceania 30% 30% 23% 10% 7% Hong Kong Taiwan Mainland China Japan South Korea Bhutan India Nepal Sri Lanka ...and more! Singapore Malaysia Vietnam Philippines Thailand Indonesia United Kingdom France Italy Spain Croatia Czech Republic Demark Estonia Germany Greece Iceland Russia Turkey ...and more! United States Canada Mexico Australia New Zealand
  14. 14. Extensive selection of activity categories Attractions & Shows Activities & Experiences Food & Dining Tours & Sightseeing Local Transfers HIGH PRODUCT COVERAGE 14 Theme Parks Shows & Performance Museum & Galleries Guided Tours Local Sightseeing Natural Escapes Art & Culture Workshops Nature & Wildlife Spa & Massage Shopping Experience* Home Experience* Buffet Voucher Must Eats Souvenirs Grab & Go* Delivery* Rail City Transfer Airport Transfer Private Transportation Car Rental* Hotel* Staycation* Outdoor Glamping* *New!
  15. 15. Curated Recommendations based on Verified User Reviews • Carefully selected activities by Klook curators with 5 million+ user-generated reviews Exclusive KLOOK-only Privileges • Member-only rates, skip-the-line access, plus many other special privileges Best Price Guaranteed • Discount up to 60% off VALUE PROPOSITION TO CONSUMERS 15 Value Proposition to Consumers
  16. 16. VALUE PROPOSITION TO CONSUMERS Seamless & Safe Booking • Instant confirmation and same-day booking • QR code enabled e-vouchers Free Cancellation available • Allow flexibility in case of change of itinerary Best-in-class Customer Experience • 24-hour / 365-day support • Phone, email, and chat support provided • Supporting 41 currencies and flexible payment methods
  17. 17. Travel & Leisure in the New Normal
  18. 18. We helped to explore new and feel like at home... Klook has 100K+ experiences all around the world that you can book in local language and make sure you paid reasonable price
  19. 19. But do we have something to offer for the same consumer domestically? Challenge 1: Stay in touch with existing Klook users, not travelling to their ordinary destinations Challenge 2: Acquire new users, travelling domestically/within travel corridors
  20. 20. 20 Mobility Rail, Bus & Ferry Car Rental Private Car Stay Hotel + & Room Bookings Experiences Attractions, Tours & Activities Dine Voucher & Reservation Entertainment Movies, Events & Concerts Pre-prioritise suitable services for Domestic Travel & City Exploration Travel Outbound Leisure Local Domestic City Exploration
  21. 21. Adjusting supply to a new normal Case 2: Introducing domestic weekend escapes Case 1: Reassuring safety of travelling & experiencing Case 3: Playing with domestic trends
  22. 22. Case 1: Travel safety Building long-lasting relationships through basic travellers’ needs Every day, even during the pandemic, there are tens of thousands flights daily => while we not always have the right supply for domestic travellers in a new normal, we can win consumer trust by showing excellence in airport transportation & be top of mind when they are ready to travel again
  23. 23. Why booking airport transportation on Klook? Enhanced health & safety standards Merchants who meet safety standards get highlight on Klook’s Airport transfers page Wide supply: from P2P to shared transfers Express trains, busses, private transfers all over the world Case 1: Travel safety
  24. 24. From short ride to long journey together Time To creating full travel itineraries with Klook From solving basic need airport transportation need Booked a transfer from Heathrow? Check out things to do in London CRM communication You have Klook credits from your last order, these are special offers for you Planning your trip to Paris? Book your Disneyland ticket with a transfer from CDG Case 1: Travel safety
  25. 25. What about current Klook users? Reassuring safety on key attractions Introducing self-drive Case 1: Travel safety
  26. 26. Responding to travelling in a new normal Closed borders, safety concerns and ‘work-from-home’ environment created convert our travelling patterns into demand for short-term domestic escapes Case 2: Staycations
  27. 27. Combining accommodation and experiences into exclusive staycation deals from Klook Case 2: Staycations
  28. 28. Product Types ● Cash Voucher ● Meal Set ● Food Only ● Drink Only ● Buffet Voucher ● Combo Package (NEW) *Staycation - Hotel Stay + Buffet/ Dinner/ Breakfast Combo Service Types ● Takeaway ● Delivery Case 3: Food & Beverages During the lockdown restaurants had to switch to delivery => Klook helped to deliver best meals & drinks to its staying at home users.
  29. 29. F&B Categories General Dining Buffet Fine Dining Beverage Street Food Cafe & Dessert Case 3: Food & Beverages
  30. 30. Klook in Russia Klook in Russia: actively adjusting to a new normal Localising domestic pages & activities Adjusting prices for locals Following the borders reopening
  31. 31. Becoming a Klook Affiliate
  32. 32. Network of 1,000+ Distribution Partners Providing sophisticated integration solutions, Klook connects local travel service providers to over 1,000+ distribution partners worldwide Airlines and Hotels Chains Loyalty Programs Financial InstitutionsOTAs Cashback & Coupon SitesTravel Content Sites DISTRIBUTION PARTNERS 32
  33. 33. BENEFITS OF KLOOK AFFILIATE PROGRAM High Conversion • Offering the best price in the market (Discount up to 60% off) • Average Order Value of US$120-250 Competitive Commission Rates • 5%* commission on revenue
  34. 34. BEST-IN-CLASS AFFILIATE INTEGRATION Dynamic Widget • Display activities by integrating Dynamic Widgets to your website • Widget can be displayed based on Destination, Category filter, or by Specific Activities Auto-generated activities based on Klook’s top activity suggestion within specific Destination or Category Specific selection according to affiliates’ content
  35. 35. BEST-IN-CLASS AFFILIATE INTEGRATION Product Feed • Access to KLOOK inventory and activity information through data feed • Business Case: KAYAK
  36. 36. BEST-IN-CLASS AFFILIATE INTEGRATION Static Banners • Embed Static Banners into your website to drive conversions • We offer a variety of sizes for your specific needs.
  37. 37. BEST PRACTICE Identify the best activities to promote • Understand what your audience needs • Match your offer with local demands & new normal Make good use of KLOOK affiliate integrations • Utilize Dynamic Widgets, Product Feed, Banners, or Text Links • Test out the best converting placements on your site Increase conversion with KLOOK new user discount codes Friends Referral Program 1 2 3 3-Step Guide to Maximize Your Earnings: Friends Referral Code US$3.2 off US$12.8 Best if you are a KLOOK customer! <MOBILE10> US$1.3 off first app booking Best incentive to drive conversion! Travelpayout Exclusive Code <KLOKRU10> 10% off US$70 *available till Oct 30 Best deal to ensure high AOV and commission earnings!
  38. 38. Join Klook Affiliate Program on Travelpayout now For enquiries please reach out to: Queenie Wu | Strategic Partnership Manager Dasha Arzamaskina | Market Lead, Russia
  39. 39. How to earn on travel in the new normal with Klook 39 Klook’s offer in Travelpayouts: Summary Commission: ● Attractions & Shows — 5% ● Tours & Sightseeing — 5% ● Transport & Wi-Fi — 5% ● Activities & Experiences — 5% ● Food & Dining — 5% ● Special Activities — 2% Confirmation process: Sales are paid out within 60 days of the booking date Features: ● Earn up to a 5% commission ● Strong conversion rates ● High average order values ● Great variety of creative banners, text, keyword, and content links ● Regular communication on deals and offers ● Proactive and dedicated in-house program management
  40. 40. How to earn on travel in the new normal with Klook 40 Klook’s offer in Travelpayouts: Allowed traffic types ● Content projects ● Travel content projects ● Cash back ● Promotional codes ● Groups and pages in social networks
  41. 41. How to earn on travel in the new normal with Klook 41 Travelpayouts news ● October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link >> ● New offers in Travelpayouts: CheapOair, Tripadvisor, Aviasales B2B ● Travelpayouts Global YouTube page is up and running! Subscribe here >> ● Let’s be friends on Twitter! Follow us by this link >>
  42. 42. How to earn on travel in the new normal with Klook 42 Questions?
  43. 43. How to earn on travel in the new normal with Klook 43 Thank you for your attention!