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[Webinar] Travel traffic monetization: Tips for content creators

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Watch full video: https://youtu.be/647QGOSsQYo

In 2020, we can only be sure about a few things in travel. International tourism will be limited; domestic tourism will grow faster than ever before; new safety rules in airports and hotels will remain in place for quite a while. What else? Travel traffic will continue to monetize!

We have enough data to say that local and regional tourism is getting more and more attention, and you shall use this trend to earn on your travel content.

Join Travelpayouts at the live webinar to learn the latest niche status data, pioneer experience and strategies to avoid mistakes, and get back in the affiliate game with a maximum ROI.

AGENDA:

- Best practices and errors of travel traffic monetization
- Review of what’s working in the travel industry today
- Best and worst choices for travel vertical today: offers, GEOs, traffic formats
- Latest industry updates & tips on driving free and paid traffic

SPEAKER:

· Nik Lazarev, Business Development Manager, Travelpayouts

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➡ Video: https://youtu.be/647QGOSsQYo
➡ Blogpost: https://blog.travelpayouts.com/en/webinar-travel-traffic-monetization/

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MENTIONED IN THIS VIDEO:

✅ October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link: https://tp.click/1dF
✅ New offers in Travelpayouts: CheapOair: https://tp.click/1dG, Tripadvisor: https://tp.click/1dH and Aviasales B2B: https://tp.click/1dI
✅ Travelpayouts Global YouTube page is up and running! Subscribe here: https://tp.click/1dK
✅ Let’s be friends on Twitter! Follow us by this link: https://tp.click/1dL

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SOCIAL / LINKS

➡ Register at Travelpayouts: https://tp.click/113
➡ Facebook: https://www.facebook.com/travelpayouts
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com

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[Webinar] Travel traffic monetization: Tips for content creators

  1. 1. travelpayouts.com Travel traffic monetization: Tips for content creators
  2. 2. 2 Webinar rules You are automatically muted Ask your questions in the chat We’ll send you the recording and slides soon after the webinar Travel traffic monetization: Tips for content creators
  3. 3. Speaker Nik Lazarev Business Development & Strategic integrations, Travelpayouts Travel traffic monetization: Tips for content creators
  4. 4. 4 - About Travelpayouts - Best practices and mistakes of travel traffic monetization - Review of what’s working in the travel industry today - Best and worst choices for travel verticals today: offers, GEOs, traffic formats Agenda Travel traffic monetization: Tips for content creators
  5. 5. How to earn on travel in the new normal with Klook 5 Travelpayouts news ● October 5-9, join TPAS2020 and learn how to make money with affiliate marketing in the travel niche! Register free by this link >> ● New offers in Travelpayouts: VisitorsCoverage, Tripadvisor, Hilton Honors ● Increased commission from Tiqets: earn up to 9% on each sale ● New geos for OYO: India, Brazil, Japan, Malaysia and Indonesia ● Booking.com gives more than 15% off stays between now and 4 January 2021. The landing page for promotion is available in the “Tools” tab.
  6. 6. travelpayouts.com What is Travelpayouts? Travel traffic monetization: Tips for content creators 6
  7. 7. Travel traffic monetization: Tips for content creators 7 We are one of the largest CPA travel-only affiliate networks. Travelpayouts operates worldwide and partners with over 240,000 affiliates and over 60 travel brands.
  8. 8. Best practices and mistakes of travel traffic monetization Travel traffic monetization: Tips for content creators 8
  9. 9. Audit Evaluate your content Travel traffic monetization: Tips for content creators 9 Understand who your audience is What type of content you have Assess your traffic
  10. 10. Free guide: how to use affiliate promo-tools Travel traffic monetization: Tips for content creators 10 Learn more here
  11. 11. Links 11Travel traffic monetization: Tips for content creators ● Add links to the content appropriately ● List all the links used in the article after it ends too ● Use deep links to redirect users to the exact page with product or service
  12. 12. Widgets Travel traffic monetization: Tips for content creators 12 ● Prefill widgets as much as you can ● Do not add widgets to the very header, footer or sidebar
  13. 13. Best Practices Travel traffic monetization: Tips for content creators 13 ● Invest time and money into your content & SEO ● Build/use your email list ● PPC advertising in new niches ● Try affiliate marketing Learn more in the Free Guide: read.travelpayouts.com/en/travel-traffic-monetization
  14. 14. Best Practices (Additional monetization sources) Travel traffic monetization: Tips for content creators 14 ● Create sponsored content ● Use a membership model ● Accept donations from visitors ● Promoting your own digital products
  15. 15. Typical errors Travel traffic monetization: Tips for content creators 15 ● Adding promo-tools incorrectly ● Choosing irrelevant offers ● Poor content ● Expecting big earnings straightaway ● Not paying attention to traffic acquisition
  16. 16. Review of what’s working in the travel industry today Travel traffic monetization: Tips for content creators 16
  17. 17. Travel traffic monetization: Tips for content creators 17 12.2018 Bookings Avia bookings by month Month 01.2019 02.2019 03.2019 04.2019 05.2019 06.2019 07.2019 08.2019 09.2019 10.2019 11.2019 12.2019 01.2020 02.2020 03.2020 04.2020 05.2020 06.2020 07.2020 08.2020 0% 1% 2% 3% 4% 5% 6% 7% 8%
  18. 18. Travel traffic monetization: Tips for content creators 18 12.2018 Bookings Hotel bookings by month Month 01.2019 02.2019 03.2019 04.2019 05.2019 06.2019 07.2019 08.2019 09.2019 10.2019 11.2019 12.2019 01.2020 02.2020 03.2020 04.2020 05.2020 06.2020 07.2020 08.2020 0% 1% 2% 3% 4% 5% 6% 7% 8%
  19. 19. Travel traffic monetization: Tips for content creators 19 Categories YOY. Growth in 2019
  20. 20. Travel traffic monetization: Tips for content creators 20 Categories YOY. Growth in 2019
  21. 21. What’s working now Travel traffic monetization: Tips for content creators 21 Train tickets 6% per sale Click to join Bus tickets 6% per sale Click to join Tours & Activities 8% per sale Click to join Flight compensation Up to 20 EUR per claim Click to join Flight tickets 8$ per ticket Click to join Car rentals 6% per sale Click to join Travel Insurance Up to 10 % per sale Click to join Hotels Pay for clicks Click to join
  22. 22. Examples from Travelpayouts affiliates Travel traffic monetization: Tips for content creators 22 Resource: careergappers.com/things-to- do-in-valparaiso-chile
  23. 23. Examples from Travelpayouts affiliates Travel traffic monetization: Tips for content creators 23 Resource: theblondeabroad.com/ultimate- stockholm-travel-guide
  24. 24. What to do now Travel traffic monetization: Tips for content creators 24 ● Assess the market ● Allocate your budget wisely ● Update content Learn more here
  25. 25. Switching to other niches Travel traffic monetization: Tips for content creators 25 ● Household staples and meals ● Finance ● Health, fitness, and well-being Read more here: blog.travelpayouts.com/en/affiliate-niches- while-travel-is-in-decline
  26. 26. Best and worst choices for travel verticals today: offers, GEOs, traffic formats Travel traffic monetization: Tips for content creators 26
  27. 27. GEO: what to consider Travel traffic monetization: Tips for content creators 27 ● Concentrate on domestic tourism ● Different offers perform differently in different regions ● What GEOs are considered to be the TOP ones
  28. 28. Traffic formats Travel traffic monetization: Tips for content creators 28 ● Organic Traffic — work on SEO and aim for the top ranks ● Social Media Traffic (Free and paid) ● Email lists
  29. 29. Travel traffic monetization: Tips for content creators 29
  30. 30. Travel traffic monetization: Tips for content creators 30 Questions?

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