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travelpayouts.com
Travel traffic
monetization: Tips for
content creators

2.
2
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Travel traffic monetization: Tips for content creators

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Speaker
Nik Lazarev
Business Development & Strategic
integrations, Travelpayouts
Travel traffic monetization: Tips for content creators

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- About Travelpayouts
- Best practices and mistakes of travel traffic monetization
- Review of what’s working in the travel industry today
- Best and worst choices for travel verticals today: offers,
GEOs, traffic formats
Agenda
Travel traffic monetization: Tips for content creators

5.
How to earn on travel in the new normal with Klook 5
Travelpayouts news
● October 5-9, join TPAS2020 and learn how to make money with affiliate marketing
in the travel niche! Register free by this link >>
● New offers in Travelpayouts: VisitorsCoverage, Tripadvisor, Hilton Honors
● Increased commission from Tiqets: earn up to 9% on each sale
● New geos for OYO: India, Brazil, Japan, Malaysia and Indonesia
● Booking.com gives more than 15% off stays between now and 4 January 2021. The
landing page for promotion is available in the “Tools” tab.

6.
travelpayouts.com
What is Travelpayouts?
Travel traffic monetization: Tips for content creators 6

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Travel traffic monetization: Tips for content creators 7
We are one of the largest CPA
travel-only affiliate networks.
Travelpayouts operates worldwide
and partners with over 240,000
affiliates and over 60 travel brands.

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Best practices and mistakes
of travel traffic monetization
Travel traffic monetization: Tips for content creators 8

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Audit
Evaluate your
content
Travel traffic monetization: Tips for content creators 9
Understand who
your audience is
What type of
content you have
Assess
your traffic

10.
Free guide: how to use
affiliate promo-tools
Travel traffic monetization: Tips for content creators 10
Learn more here

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Links
11Travel traffic monetization: Tips for content creators
● Add links to the content appropriately
● List all the links used in the article after it ends too
● Use deep links to redirect users to the exact page with product or service

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Widgets
Travel traffic monetization: Tips for content creators 12
● Prefill widgets as much as you can
● Do not add widgets to the very header, footer or sidebar

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Best Practices
Travel traffic monetization: Tips for content creators 13
● Invest time and money into your content & SEO
● Build/use your email list
● PPC advertising in new niches
● Try affiliate marketing
Learn more in the Free Guide:
read.travelpayouts.com/en/travel-traffic-monetization

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Best Practices
(Additional monetization sources)
Travel traffic monetization: Tips for content creators 14
● Create sponsored content
● Use a membership model
● Accept donations from visitors
● Promoting your own digital products

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Typical errors
Travel traffic monetization: Tips for content creators 15
● Adding promo-tools incorrectly
● Choosing irrelevant offers
● Poor content
● Expecting big earnings straightaway
● Not paying attention to traffic acquisition

16.
Review of what’s working
in the travel industry today
Travel traffic monetization: Tips for content creators 16

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Travel traffic monetization: Tips for content creators 17
12.2018
Bookings
Avia bookings
by month
Month
01.2019
02.2019
03.2019
04.2019
05.2019
06.2019
07.2019
08.2019
09.2019
10.2019
11.2019
12.2019
01.2020
02.2020
03.2020
04.2020
05.2020
06.2020
07.2020
08.2020
0%
1%
2%
3%
4%
5%
6%
7%
8%

18.
Travel traffic monetization: Tips for content creators 18
12.2018
Bookings
Hotel bookings
by month
Month
01.2019
02.2019
03.2019
04.2019
05.2019
06.2019
07.2019
08.2019
09.2019
10.2019
11.2019
12.2019
01.2020
02.2020
03.2020
04.2020
05.2020
06.2020
07.2020
08.2020
0%
1%
2%
3%
4%
5%
6%
7%
8%

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Travel traffic monetization: Tips for content creators 19
Categories YOY. Growth in 2019

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Travel traffic monetization: Tips for content creators 20
Categories YOY. Growth in 2019

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What’s working now
Travel traffic monetization: Tips for content creators 21
Train tickets
6% per sale
Click to join
Bus tickets
6% per sale
Click to join
Tours & Activities
8% per sale
Click to join
Flight compensation
Up to 20 EUR per claim
Click to join
Flight tickets
8$ per ticket
Click to join
Car rentals
6% per sale
Click to join
Travel Insurance
Up to 10 % per sale
Click to join
Hotels
Pay for clicks
Click to join

22.
Examples from
Travelpayouts affiliates
Travel traffic monetization: Tips for content creators 22
Resource:
careergappers.com/things-to-
do-in-valparaiso-chile

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Examples from
Travelpayouts affiliates
Travel traffic monetization: Tips for content creators 23
Resource:
theblondeabroad.com/ultimate-
stockholm-travel-guide

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What to do now
Travel traffic monetization: Tips for content creators 24
● Assess the market
● Allocate your budget wisely
● Update content
Learn more here

25.
Switching to other niches
Travel traffic monetization: Tips for content creators 25
● Household staples and meals
● Finance
● Health, fitness, and well-being
Read more here:
blog.travelpayouts.com/en/affiliate-niches-
while-travel-is-in-decline

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Best and worst choices for travel verticals today:
offers, GEOs, traffic formats
Travel traffic monetization: Tips for content creators 26

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GEO: what to consider
Travel traffic monetization: Tips for content creators 27
● Concentrate on domestic tourism
● Different offers perform differently in different regions
● What GEOs are considered to be the TOP ones

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Traffic formats
Travel traffic monetization: Tips for content creators 28
● Organic Traffic — work on SEO and aim for the top ranks
● Social Media Traffic (Free and paid)
● Email lists

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Travel traffic monetization: Tips for content creators 29

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Travel traffic monetization: Tips for content creators 30
Questions?