Think	  Tank	  Recap	  Mobile	  +	  Social	  +	  Augmented	  Reality	       =	  New	  Luxury	  Experience	  
                           Augmented	  Reality	  •      A	  mix	  of	  real	  and	  virtual	  	  •      Uses	  the	  3D	  ...
What	  will	  be	  the	  impact	  on	  customer	  service	      expectations	  of	  the	  capabilities	  presented	       ...
What	  types	  of	  hospitality	  operations	                    will	  benefit	  +	  how	                                 ...
What	  types	  of	  services	  or	  benefits	  currently	         OUTSIDE	  of	  a	  property	  can	  be	  integrated	  int...
How	  can	  a	  hotel	  use	  the	  capabilities	  to	  create	        digital	  differentiation	  -­‐	  and	  thus	  a	  c...
What	  impressed	  you	  the	  most	  about	  the	               particular	  topic	  that	  you	  selected.	             ...
Watch	  out…	  Virtual	  becomes	  real!	  
Think tank recap
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Think tank recap

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Think tank recap

  1. 1. Think  Tank  Recap  Mobile  +  Social  +  Augmented  Reality   =  New  Luxury  Experience  
  2. 2.   Augmented  Reality  •  A  mix  of  real  and  virtual    •  Uses  the  3D  technology  •  Augmented  reality  combined  mobile  and  social  for  example  by  using  the  Layar   app  on  smartphone  •  The  app  is  used  to  search  registered  places  •  Using  the  app  is  almost  like  a  map  but  the  difference  is  that  dots  are  created  on   your  screen  when  you  point  out  your  smartphone  in  a  certain  direction  •  Games  can  be  created  Mobile  +  social  +  augmented  reality  =    new  luxury  experience        
  3. 3. What  will  be  the  impact  on  customer  service   expectations  of  the  capabilities  presented    •  Change  behaviors    •  Change  the  way  customers  act  •  Change  the  customer  service  because  customers  will  be   more  independent  •  Customer  service  will  be  more  personalized  and  more   intimate  because  responding  better  to  customer  needs  •  More  interactivity  with  the  customers  without  being   invasive  
  4. 4. What  types  of  hospitality  operations   will  benefit  +  how    Augmented  reality  can  be  useful  in  luxury  hotels  and  in  different  departments:  Concierge:  ü  Women  needing  jewelry,  dress  or  shoes  for  an  evening  can  see  what  it  is   going  to  look  like  before  choosing  what  they  are  going  to  were    ü  Out  of  the  hotel  service  (geolocalization,  restaurants,  monuments…)  F&B:  ü  Showing  menus,  ingredients  used  and  recipes.  ü  Showing  what  the  meals  will  look  like    
  5. 5. What  types  of  services  or  benefits  currently   OUTSIDE  of  a  property  can  be  integrated  into   presented  capabilities    •  Customer  service  can  be  present  in  your  pocket  •  City  guide  (according  to  customer’s  needs)  ⇒   museums,  restaurants,  tours,  stores    ⇒   must  sees    •  Sponsorships  and  partnerships  in  order  to  give  better   services  to  customers    
  6. 6. How  can  a  hotel  use  the  capabilities  to  create   digital  differentiation  -­‐  and  thus  a  competitive   advantage    •  Creation  of  the  own  hotel  app    ⇒   downloadable  before  check  in  and  then  get  an  overview  of  the   hotel  structure    ⇒   overview  of  the  city  before  your  arrival  ⇒   overview  of  the  different  services  available  with  augmented  reality  ⇒  Available  laptops  to  “try”  the  clothes  on   Concierge  service  in  your  hand  
  7. 7. What  impressed  you  the  most  about  the   particular  topic  that  you  selected.    ²   Creating  virtual  images  when  your  phone  is   looking  at  reality  ²   Can  see  what  is  around  just  by  having  a  look  and   holding  your  phone  in  the  right  direction  ²   New  experience  mixing  reality  and  virtuality      
  8. 8. Watch  out…  Virtual  becomes  real!  

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