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10 Online Review Statistics Tour Operators Can't Ignore


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10 important statistics that prove online reviews are necessary for niche tour operators to succeed in this day and age.

Published in: Travel
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10 Online Review Statistics Tour Operators Can't Ignore

  2. 2. If you’re not already convinced, these online review statistics will convince you that travelers rely on online research to make their travel decisions. It’s time for tour operators to start using review sites to cultivate positive word of mouth.
  3. 3. 1. There are currently 200+ million reviews written across the internet Source: TrustYou
  4. 4. 2. On holiday, 24% of travelers use their smartphones for reading reviews, while 22% use their tablets Source: Trip Barometer
  5. 5. 3. The most important sources that influenced the decisions of global travelers were ● travel review websites (69%) ● online travel agencies (57%) ● and tour operator sites (56%) Source: Tourism Research Australia
  6. 6. 4. 70% of global consumers say online consumer reviews are the second most trusted form of advertising Source: Edelman
  7. 7. 5. 93% of global travelers say their booking decisions are impacted by online reviews Source: Trip Barometer
  8. 8. 6. 81% of all reviews are positive Source: Trip Barometer
  9. 9. 7. 79% of consumers trust online reviews as much as personal recommendations… this is an increase of 10% compared to 2012 Source: Bright Local Study 2013
  10. 10. 8. TripAdvisor has 150 million reviews Source: TripAdvisor
  11. 11. 9. TripAdvisor has 26 million unique monthly visitors from travellers around the world Source: TripAdvisor
  12. 12. 10. TripAdvisor has 90 reviews submitted every minute Source: TripAdvisor
  13. 13. Follow @rezdy_com for more!
  14. 14. ABOUT REZDY
  15. 15. We provide powerful online booking software for niche tour operators Walking tours Surf schools Cruises Skydiving Bike tours Scenic flights ...just to name a few ATV tours Helicopter flights Kayaking tours Sailing trips Shuttles Fishing charters
  16. 16. Want to learn more? Get in touch! Aus: +61 (0) 2 8244 3060 USA: +1 415 655 1633