1.
15th April, 2014
Starts at 10AM AEST
Setting Commission
with Agents

2.
Kim Beresford
Customer Success Manager, Rezdy
kim@rezdy.com
MEET YOUR PRESENTER

3.
MEET YOUR MODERATOR
Christabelle Tani
Marketing Manager, Rezdy
christa@rezdy.com

4.
Type your comments and
questions into this box.
We will address it at the
end of the webinar.
On Twitter use the hashtag
#rezdyacademy
JOINING IN TODAY

5.
Manage your agents commission
the right way

6.
How many Agents are you working with?
● 1-3
● 4 or more
● None (yet!)
POLL:

7.
AGENDA
Looking to industry standards for commission
2
3
Calculating commission rates
Automating agent bookings with your booking system
1

8.
YOU MIGHT BE THINKING...
I don’t need to plan the
amount of commission
to give my agents… I’ll
just give them all the
same rate!

9.
Direct Distribution
1 - LOOKING TO INDUSTRY STANDARDS
Commission is set by you and your agent (not less than 10%)
YOUHOSTEL CONCIERGE

10.
1 - LOOKING TO INDUSTRY STANDARDS
TOURIST
Contacts retail travel
agent and books
accommodation and
tours for several weeks
More Complex Distribution

11.
Retail Travel Agent
1 - LOOKING TO INDUSTRY STANDARDS
● Works out of a brick and
mortar location
● Available in-person to help
people who want to plan a
vacation

12.
TRAVEL AGENT
Plans itinerary through a
brochure of a tour
wholesaler
10-20% OF RETAIL PRICE
1 - LOOKING TO INDUSTRY STANDARDS

13.
Tour Wholesaler
1 - LOOKING TO INDUSTRY STANDARDS
● Never sell direct to consumers
● Link individual tour operators with retail travel
agents
● Supply tour options that include transport,
accommodation, and tours
● Promote tour programs they think will appeal to
certain markets, with campaigns to retail travel
agents and consumers
● They have a different price for tour operators to
participate in their programs

14.
TOUR WHOLESALER
Contacts inbound tour
operator to book each
element of the tour
itinerary
25-30% OF RETAIL PRICE
1 - LOOKING TO INDUSTRY STANDARDS

15.
1 - LOOKING TO INDUSTRY STANDARDS

16.
Inbound Tour Operator
1 - LOOKING TO INDUSTRY STANDARDS
● Specialises in providing tours to overseas
travellers visiting a specific area where they
operate from
● Uses established partnerships with local
suppliers
● Offer advanced knowledge of a destination
● Also known as a ‘ground operator’ or ‘destination
management company’

17.
INBOUND TOUR
OPERATOR
Plans itinerary
through a brochure
of a tour wholesaler
& books with
individual suppliers
25-30% OF RETAIL PRICE
1 - LOOKING TO INDUSTRY STANDARDS

18.
You pay an ITO 30% commission directly
The ITO keeps 10% and gives 20% to a Tour
Wholesaler
The Tour Wholesaler keeps 10% and gives the
remaining 10% to the Retail Travel Agent
The Retail Travel Agent retains the 10%
commission
You don’t need to pay commission to each of them
30%
10% 20%
10%
10%
1 - LOOKING TO INDUSTRY STANDARDS

19.
You may also want to offer additional “over-ride”
commission to encourage sales, which is generally 2-3%
on top of existing commission rates.
2 - CALCULATING COMMISSION RATES
COMMISSION RATE FORMULA

20.
3 - AUTOMATE AGENT BOOKINGS WITH YOUR BOOKING SYSTEM
SET COMMISSION RATES
FOR YOUR AGENTS

21.
3 - AUTOMATE AGENT BOOKINGS WITH YOUR BOOKING SYSTEM

22.
3 - AUTOMATE AGENT BOOKINGS WITH YOUR BOOKING SYSTEM

23.
3 - AUTOMATE AGENT BOOKINGS WITH YOUR BOOKING SYSTEM

24.
3 - AUTOMATE AGENT BOOKINGS WITH YOUR BOOKING SYSTEM

25.
1 Give them what they need
● Sales Kit
● Rate Sheet
● Terms of Trade
2 Make it simple for them to book with you
MAKE IT OFFICIAL

26.
NEXT STEPS
1
2 Build a Partners Catalog with Rezdy
Full Tutorial: https://support.rezdy.com/entries/30031964-Share-your-Products-with-an-Agent
3 More tips on distributing products
Tips: http://www.rezdy.com/blog/topic/distribution
Add an agent to Rezdy
Full Tutorial: https://support.rezdy.com/entries/29398370-Invite-Agents

27.
Vote on ideas:
1
2 Commissions for agents with/without extras
https://support.rezdy.com/entries/21815735-Commissions-for-agents-with-without-extras
Fixed dollar amount agent commission
https://support.rezdy.com/entries/25403629-Fixed-Dollar-Amount-Agent-Commission

28.
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