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How to Convert More Visitors Into Customers [Rezdy Academy webinar]

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Get some quick tips on how to turn more of those website visitors into booking customers!

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How to Convert More Visitors Into Customers [Rezdy Academy webinar]

  1. 1. How To Convert More Visitors Into Customers 25th September, 2014 Starts at 10AM
  2. 2. Kim Beresford Customer Success Manager, Rezdy kim@rezdy.com WEBINAR PRESENTER
  3. 3. JOINING IN TODAY Type your comments and questions into this box. We will address it at the end of the webinar. On Twitter use the hashtag #rezdyacademy
  4. 4. You can tweak your marketing to improve conversions
  5. 5. POLL: Are you currently tracking your booking conversion rate? ● Yes ● No
  6. 6. AGENDA Providing a clear path to booking 2 3 Making use of conversion assists Tracking conversions 1
  7. 7. YOU MIGHT BE THINKING... I’ll just see what happens with the way things are… I don’t have enough time to re-think my strategy!
  8. 8. 1 - PROVIDING A CLEAR PATH TO BOOKING
  9. 9. 1 - PROVIDING A CLEAR PATH TO BOOKING HOME PAGE PRODUCT PAGE BOOK NOW SOCIAL MEDIA PAGES CRITICAL ELEMENTS: Call to action buttons, product landing pages, booking form
  10. 10. 1 - PROVIDING A CLEAR PATH TO BOOKING Calls To Action (CTAs) More information buttons eg. “Learn more about our night time dives” BROWSING INTERESTED KEEN Link to info that makes them comfortable eg. “See customer reviews & photos” / “Frequently asked questions” / “Contact us” / “Terms & conditions” Make sure “Book Now” button is easy to access from all areas of site
  11. 11. 1 - PROVIDING A CLEAR PATH TO BOOKING Product landing pages
  12. 12. 1 - PROVIDING A CLEAR PATH TO BOOKING Forms ENQUIRY BOOKING First name: Last name: Email: Question: First name: Last name: Email: Phone: Address: Hotel pickup: Dietary requirements: What is your diving experience level? Special requests:
  13. 13. 2 - MAKING USE OF CONVERSION ASSISTS BADGES & AWARDS
  14. 14. 2 - MAKING USE OF CONVERSION ASSISTS SOCIAL PROOF
  15. 15. 2 - MAKING USE OF CONVERSION ASSISTS WIDGETS Facebook Like Box: https://developers. facebook.com/docs/plugins/like-box-for-pages/ Twitter stream widget: https://twitter. com/settings/widgets Google+ widget: https://developers.google. com/+/web/badge/
  16. 16. 2 - MAKING USE OF CONVERSION ASSISTS RETARGETING → Re-engage website visitors who didn’t convert ● All website visitors ● People who viewed specific product pages ● People who viewed your “contact us” page
  17. 17. 2 - MAKING USE OF CONVERSION ASSISTS RETARGETING → Create specific ads for your different audiences ● All website visitors: just your website logo ● People who viewed specific product pages: remind them of your product ● People who viewed your “contact us” page: your phone number / contact details
  18. 18. 3 - TRACKING CONVERSIONS
  19. 19. 3 - TRACKING CONVERSIONS SET UP CONVERSION TRACKING + GOOGLE ANALYTICS
  20. 20. 3 - TRACKING CONVERSIONS
  21. 21. 3 - TRACKING CONVERSIONS
  22. 22. NEXT STEPS 1 Add conversion tracking to your website Tutorial: https://support.rezdy.com/entries/29403370-Conversion-Tracking 2 Set up Google Analytics Tutorial: https://support.rezdy.com/entries/29398170-Set-up-Google-Analytics 3 Get more website tips Blog posts: http://www.rezdy.com/blog/topic/website
  23. 23. http://s.rezdy.net/1j5tGWA
  24. 24. ?

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