WhenToGo is a data engine that analyzes diverse travel data sources like climate patterns, crowdedness, and event schedules to determine the optimal timing for travel destinations and activities. It provides answers to questions about best travel times through a consumer app and API for travel businesses. The founders conducted user interviews confirming demand for consolidated timing insights and see opportunities working with travel booking platforms and targeting the growing youth travel market. Their business model includes free consumer tools and a paid API service for travel companies.

1. What if you could always be
in the right place
at the right time?
Introducing
WhenToGo Data Engine.

2. When you travel, what
makes the timing right?
● Jordan: “I like to travel when it’s not too hot
and definitely stay away from monsoon
seasons”
● George: “I try to find opportunities to save
money on tickets and accommodation when
traveling in off peak or low season”
● Julia: “I plan my trips around the idea of
avoiding winter”
● Tim: “I check what are most touristy months
and avoid those. I don’t like to be part of the
crowd”
● Jacklyn: “I definitely check for events or cool
festivals around my destination”
● Fabio: “I dive and I like adventure trekking, I
have to check the seasons all the time”
Here’s what our users say.

3. How do travelers currently
figure out the best timing to
travel?
We interviewed 200+ millennial
travelers. Here’s how they do it.
They Google.
Same queries over and over again.
When is the best time to visit Spain? When is a
good time to kitesurf in the Caribbean? When is
the touristy season in Kyoto? Best time to see
the Northern Lights in Iceland? Where is the best
beach time in February?
And so on...

4. Do travel businesses help
travelers answer these
questions and get their
timing right?
No, but we do.
And with WhenToGo API
travel businesses will do
too.

5. WhenToGo is an engine
that cross-references
diverse sources of data and
transforms disparate data
points into streamlined,
searchable and intelligent
travel insights.
Example of the engine in action - matching
kitesurfing spots, seasons, conditions and
travel distance via a mobile client

6. We combine data sources
that haven’t been combined
before to extract answers
that are traditionally
handled only by highly
fragmented human
expertise.
What kind of data? For example:
● Climate patterns, climate zones
and seasonality
● Crowdedness & Tourist Density
● Peak/High/Shoulder/Low season
dynamics
● Flight & Accommodation cost
fluctuations in seasons
● Outdoor/adventure activities &
best conditions for them
● Festivals and local celebrations

7. Advantages
Speed & Convenience
Users get their answers as
fast as Google converts
currency. No more time
wasted on research. All your
answers in one place.
Cross-client
In addition to the consumer
app, our API enables any
other platform to offer
WhenToGo insights to their
customers.
Flexible Queries
We accommodate variety
of query formats:
“When to go to Morocco?”
“Where to go in April?”
“Best treks in April?”
First-of-a-kind
The world has never been mapped by timing before.
Our technology creates a new layer of travel insights that’s been overlooked by major travel platforms.

8. Market Landscape
Time
consuming
Fast
Answers
Limited Data
Full Picture

9. Product & Market Validation
Signups opened March
2015, MVP in progress.
4K+ signups on beta
waiting list without any
marketing/advertising
spend.
Conducted 200+
interviews with target
users to refine most
important timing
factors.
Thousands of booking platforms are losing $3 trillion in abandoned
bookings every year with one of the major reasons being travelers
leaving their sites to research more information about destinations.
This drives booking platforms to look for new ways to improve their
look-to-book ratios, engage their users and become one-stop source
of travel information.
By 2020, 320 million international trips are expected to be made by
youth travelers each year, a staggering 47% increase from 217 million
in 2013.
With job market and tech evolving millennials are becoming more
migratory, adventure seeking and tend to make travel an integral part
of their lives.

10. Business Model
Free consumer web and
mobile apps for individual
travelers.
Tiers based API services
providing travel businesses
with instant capability to plug
in WhenToGo
recommendations for their
customers and leads.
Pricing based on $0,05 per
API call

11. Founders have known each
other for 10 years, worked
together on tech products
for over 7 years and
traveled together for over 6
years.
whatsitlikeapp.com | @whatsitlikeapp
contact@whatsitlikeapp.com
Marina Janeiko
CEO & UX Designer
Previously - Recurrency.us
marina@whatsitlikeapp.com
Oleg Janeiko
CTO & Full Stack Engineer
Previously - Apple Inc.
oleg@whatsitlikeapp.com