How To Build A Successful Relationship With Your Agents [Rezdy Academy Webinar]

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Both agents and suppliers need to work well together in order for the partnership to pay off.

That's why you need to make sure that you build and maintain a good agent-supplier relationship.

This is your chance to learn:

How to find the right agents to work with
How to define your terms of trade
How to manage ongoing bookings from agents

Published in: Travel, Technology, Business
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How To Build A Successful Relationship With Your Agents [Rezdy Academy Webinar]

  1. 1. 10th June, 2014 Starts at 10am AEST How To Build A Successful Relationship With Your Agents
  2. 2. Kim Beresford Customer Success Manager, Rezdy kim@rezdy.com WEBINAR PRESENTER Christabelle Tani Marketing Manager, Rezdy christa@rezdy.com WEBINAR MODERATOR
  3. 3. Type your comments and questions into this box. We will address it at the end of the webinar. On Twitter use the hashtag #rezdyacademy JOINING IN TODAY
  4. 4. Good relationships with your agents are necessary for successful distribution
  5. 5. How many agents do you work with? ● 1-3 ● 4 or more ● None (yet!) POLL:
  6. 6. AGENDA Finding the right agents to work with 2 3 Defining your terms of trade Managing ongoing bookings 1
  7. 7. YOU MIGHT BE THINKING... I don’t need to plan out my agent relationships… I’ll just approach potential partners and see how I go!
  8. 8. 1 - FINDING THE RIGHT AGENTS TO WORK WITH THE CUSTOMER IS KING
  9. 9. 1 - FINDING THE RIGHT AGENTS TO WORK WITH WHAT AGENTS LOOK FOR Solid reputation - quality product Good communications Good product education
  10. 10. 1 - FINDING THE RIGHT AGENTS TO WORK WITH
  11. 11. 1 - FINDING THE RIGHT AGENTS TO WORK WITH WHAT YOU SHOULD LOOK FOR FINANCIAL STABILITY Good credit rating Good financial resources 1
  12. 12. 1 - FINDING THE RIGHT AGENTS TO WORK WITH RELEVANT EXPERIENCE Selling similar tours or activities Know how to market to your ideal customer base 2
  13. 13. 1 - FINDING THE RIGHT AGENTS TO WORK WITH BUSINESS MANAGEMENT SKILLS Business has been up and running for some time Examples of successful relationships with partners like you 3
  14. 14. 1 - FINDING THE RIGHT AGENTS TO WORK WITH ADEQUATE RESOURCES The right technology Enough staff 4
  15. 15. 1 - FINDING THE RIGHT AGENTS TO WORK WITH PRODUCT MIX Can give you sales projections Genuinely interested in your success 5
  16. 16. 1 - FINDING THE RIGHT AGENTS TO WORK WITH SALES CAPABILITY Policies that motivate staff Good staff training 6
  17. 17. 1 - FINDING THE RIGHT AGENTS TO WORK WITH PROMOTIONAL EXPERTISE Clear marketing budget & plan Good network contacts 7
  18. 18. → Product range → Marketing materials → Market → Commission rate sheet → Delivery → Booking management → Reporting → Troubleshooting 2 - DEFINING YOUR TERMS OF TRADE AGENT-SUPPLIER AGREEMENT
  19. 19. 3 - MANAGING ONGOING BOOKINGS ADD AN AGENT TO REZDY
  20. 20. 3 - MANAGING ONGOING BOOKINGS
  21. 21. 3 - MANAGING ONGOING BOOKINGS
  22. 22. 3 - MANAGING ONGOING BOOKINGS
  23. 23. 3 - MANAGING ONGOING BOOKINGS
  24. 24. 3 - MANAGING ONGOING BOOKINGS
  25. 25. 3 - MANAGING ONGOING BOOKINGS
  26. 26. 3 - MANAGING ONGOING BOOKINGS
  27. 27. NEXT STEPS 1 2 Add an agent to Rezdy Full Tutorial: https://support.rezdy.com/entries/29398370-Invite-Agents 3 Create a sales report of your Partners in Rezdy Full Tutorial: https://support.rezdy.com/entries/28921634-Sales-Report-Orders Build a Partners Catalog with Rezdy Full Tutorial: https://support.rezdy.com/entries/30031964-Share-your-Products-with-an-Agent
  28. 28. bit.ly/S6hmuW
  29. 29. ?

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