Andrew Jackson, acting executive director (digital), Manchester Evening News
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
How to Hook (and Keep!) Digital ReadersNxtbook Media
See real examples of publishers using website, social media, and email campaigns to hook new readers and keep regular readers engaged with their content.
A Redação do jornal O Globo mudou. Veja como e por que as mudanças foram feitas e qual é o impacto disso no jornal que você recebe todos os dias. Uma apresentação de Ascanio Seleme, diretor de Redação de O Globo, durante o Congresso Brasileiro de Jornais, em agosto de 2014.
As more brands realize the value of publishing content the value of a digital newsroom is gaining popularity. Big brands like Red Bull, coke and Adidas are committed to publishing magazine-style newsrooms with both curated and created content.
Interatividade no Jornalismo Online: apontamentos conceituais para análise da...Samuel Barros
Este artigo pretende fazer uma discussão dos conceitos de interação e interatividade, com o objetivo de construir um método de análise das versões online de revistas impressas no que tange a interatividade, a partir do entendimento de que esta é uma das características do Jornalismo Online. O objetivo final é avaliar as versões online das revistas TPM, da Editora Trip, e Boa Forma, da Editora Abril.
How to Hook (and Keep!) Digital ReadersNxtbook Media
See real examples of publishers using website, social media, and email campaigns to hook new readers and keep regular readers engaged with their content.
A Redação do jornal O Globo mudou. Veja como e por que as mudanças foram feitas e qual é o impacto disso no jornal que você recebe todos os dias. Uma apresentação de Ascanio Seleme, diretor de Redação de O Globo, durante o Congresso Brasileiro de Jornais, em agosto de 2014.
As more brands realize the value of publishing content the value of a digital newsroom is gaining popularity. Big brands like Red Bull, coke and Adidas are committed to publishing magazine-style newsrooms with both curated and created content.
Interatividade no Jornalismo Online: apontamentos conceituais para análise da...Samuel Barros
Este artigo pretende fazer uma discussão dos conceitos de interação e interatividade, com o objetivo de construir um método de análise das versões online de revistas impressas no que tange a interatividade, a partir do entendimento de que esta é uma das características do Jornalismo Online. O objetivo final é avaliar as versões online das revistas TPM, da Editora Trip, e Boa Forma, da Editora Abril.
Press Release Distribution Service United States.pptxSonaliSethi14
A Press Release Distribution Service is a specialized platform designed to effectively disseminate press releases to a broad network of media outlets, journalists, bloggers, and online platforms. These services play a crucial role in ensuring that important announcements, news, or updates from businesses, organizations, or individuals reach their intended target audience. By utilizing these services, individuals and entities can increase the visibility and reach of their news, enhancing the chances of media coverage and public awareness. Press Release Distribution Services help in amplifying the impact of your message by strategically sharing it with relevant stakeholders and media channels, ultimately aiding in building brand recognition and engagement.
A summary of the strategy and the execution of a six-month multichannel B2B marketing programme to launch a new brand branding and drive business leads among target decision-makers.
Digital news publishing: Increasing content consumption and distribution on s...Deep.BI
Digital news publishing: Increasing content consumption and distribution on social platforms - Vijesti.me, a digital publisher from Montenegro case study.
Sebastian Zontek & Jarek Gora, INMA Audience Day, Amsterdam, June 2016
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
More Related Content
Similar to Print v digital at Manchester Evening News. North West Regional Group, 14 May 2015
Press Release Distribution Service United States.pptxSonaliSethi14
A Press Release Distribution Service is a specialized platform designed to effectively disseminate press releases to a broad network of media outlets, journalists, bloggers, and online platforms. These services play a crucial role in ensuring that important announcements, news, or updates from businesses, organizations, or individuals reach their intended target audience. By utilizing these services, individuals and entities can increase the visibility and reach of their news, enhancing the chances of media coverage and public awareness. Press Release Distribution Services help in amplifying the impact of your message by strategically sharing it with relevant stakeholders and media channels, ultimately aiding in building brand recognition and engagement.
A summary of the strategy and the execution of a six-month multichannel B2B marketing programme to launch a new brand branding and drive business leads among target decision-makers.
Digital news publishing: Increasing content consumption and distribution on s...Deep.BI
Digital news publishing: Increasing content consumption and distribution on social platforms - Vijesti.me, a digital publisher from Montenegro case study.
Sebastian Zontek & Jarek Gora, INMA Audience Day, Amsterdam, June 2016
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Canadian Immigration Tracker March 2024 - Key SlidesAndrew Griffith
Highlights
Permanent Residents decrease along with percentage of TR2PR decline to 52 percent of all Permanent Residents.
March asylum claim data not issued as of May 27 (unusually late). Irregular arrivals remain very small.
Study permit applications experiencing sharp decrease as a result of announced caps over 50 percent compared to February.
Citizenship numbers remain stable.
Slide 3 has the overall numbers and change.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Up the Ratios Bylaws - a Comprehensive Process of Our Organizationuptheratios
Up the Ratios is a non-profit organization dedicated to bridging the gap in STEM education for underprivileged students by providing free, high-quality learning opportunities in robotics and other STEM fields. Our mission is to empower the next generation of innovators, thinkers, and problem-solvers by offering a range of educational programs that foster curiosity, creativity, and critical thinking.
At Up the Ratios, we believe that every student, regardless of their socio-economic background, should have access to the tools and knowledge needed to succeed in today's technology-driven world. To achieve this, we host a variety of free classes, workshops, summer camps, and live lectures tailored to students from underserved communities. Our programs are designed to be engaging and hands-on, allowing students to explore the exciting world of robotics and STEM through practical, real-world applications.
Our free classes cover fundamental concepts in robotics, coding, and engineering, providing students with a strong foundation in these critical areas. Through our interactive workshops, students can dive deeper into specific topics, working on projects that challenge them to apply what they've learned and think creatively. Our summer camps offer an immersive experience where students can collaborate on larger projects, develop their teamwork skills, and gain confidence in their abilities.
In addition to our local programs, Up the Ratios is committed to making a global impact. We take donations of new and gently used robotics parts, which we then distribute to students and educational institutions in other countries. These donations help ensure that young learners worldwide have the resources they need to explore and excel in STEM fields. By supporting education in this way, we aim to nurture a global community of future leaders and innovators.
Our live lectures feature guest speakers from various STEM disciplines, including engineers, scientists, and industry professionals who share their knowledge and experiences with our students. These lectures provide valuable insights into potential career paths and inspire students to pursue their passions in STEM.
Up the Ratios relies on the generosity of donors and volunteers to continue our work. Contributions of time, expertise, and financial support are crucial to sustaining our programs and expanding our reach. Whether you're an individual passionate about education, a professional in the STEM field, or a company looking to give back to the community, there are many ways to get involved and make a difference.
We are proud of the positive impact we've had on the lives of countless students, many of whom have gone on to pursue higher education and careers in STEM. By providing these young minds with the tools and opportunities they need to succeed, we are not only changing their futures but also contributing to the advancement of technology and innovation on a broader scale.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Print v digital at Manchester Evening News. North West Regional Group, 14 May 2015
1. Print v digital?
Or ‘How we learned to love the internet
and made our newspapers continue to
matter’
2. Background to Newsroom 3.1
• Culmination of seven years of editorial
restructuring
• Multimedia has been built into the
‘day job’ for several years
• Now we cross the Rubicon, to become
digitally-LED
• Creates an ‘Audience First’ newsroom
• Give audiences what they want, when
they want it, on the platforms they use
• It’s not the end...
3. Learning from around the world
Digital First
Media, USA:
Became digital
first but didn’t
focus on print at
the same time.
Impressive
digital ideas
Shaw Media,
Illinois
Streamlined
print production
to focus on
digital
Helsingin
Sanomat,
Finland
Quality content
online, reversed
into strong print
product
Bild, Germany
Empowered
content creators
to own digital
process
Regionalmedie,
Austria
Put UGC at heart
of operation
All of the above support, but don’t alone create, an audience-first content approach in the
newsroom
4. Audience First (Newsroom 3.1)
The journey so far … and the challenges faced
• As newsroom has evolved,
we have introduced more
digital elements
• Our regional newsrooms
far more advanced than
others in the market
• But until now the
newsroom has continued
to operate to a ‘print
beat’ with digital overlaid
• This means we miss
opportunities to capitalise
on digital audience
opportunities
Built around the principles of providing the content people want, when they want it, in
the format they want
Newsroom 3.0
Much greater emphasis on digital audience, but within a print working day (eg digital
takes back seat as print deadline nears)
Digital aspects introduced to the newsroom,
eg video, breaking news online
Digital produced in a print environment
Where we began and where we stayed for a long time. Focus on preserving print
performance
Print First
Multimedia Newsroom
5. Newsroom 3.1: The Brief
• Create a newsroom which is focused on digital
content and driven by digital audience data
• Newsroom must be staffed by people who
believe in the digital future and have the skills to
deliver great digital content
• Continue to produce strong newspapers which
contain content produced for digital platforms.
• Revamp print to ensure digital opportunities are
met
Newsroom 3.1: Principles
• All content creators focus on delivering content
for digital platforms
• Newsroom day is built around key audience
spikes
• Newsroom produces content based on digital
audience data
• Newsroom is led by people who can convincingly
advocate digital excellence
• Strong print unit created to deliver stronger
newspapers
Newsroom 3.1: Enablers
Content desk don’t have sight of print dummy. They fill
content into audience spikes throughout the day
Mini meetings before each audience spike to review
what’s working, and what needs more focus
Main planning meeting - plans for next day, next week
and reviews one month out: Forward planning locked in
Print placement is a discrete discussion between editor
in chief and print unit, who finesse content created for
digital
The result is a newsroom which delivers content the
audience is showing it wants
6. Newsroom 3.1: Structure Key new roles
• Our future revolves around producing great content
• We need to focus as much resource as possible here
• Content managers need to commission as well as share
• Newsroom leaders lead by example
Content Directors: Small team of
senior digital content experts
Content Developers: Reporters,
photographers, curators and print
production specialists who deliver
great content
Content Managers: Skilled
content experts driven by data
to commission great content
Newsroom 3.1: Pyramid
Planning Analyst:
Delivers useable audience data into day to day
decisions
Football Editor:
Ensures fan-first focus on content around the
sport which matters
Social Media Editor:
Owns audience interaction across social media
platforms
Advance content writer:
Focuses on 30-day plans which ensure we build
content plans in advance
Content Editor:
Digital-focused content commissioner who uses
data to drive decisions
Print Publishing Editor:
Owner of print in the newsroom. Ensures print is
great
Agenda Writer:
Super specialist role which owns entire brief,
sets brand agenda
7. New ways…Old ways….
Newsroom content would be decided
based on gut instinct and ‘this makes a
good story’
Content decisions based on audience
data and popularity – if users like it, we
do more
Newsroom structures were based
around subject matter: eg news, sport
Structures clustered around the different
ways people use content – eg for info or
passion
Content desk place stories on pages
and build content generation around
pages to be filled
Content desk doesn’t see print dummy –
works towards audience spikes and filling
those with timely, relevant content
Newsroom was built around print
deadlines – less intensity in evenings
and weekends
Day built around digital audience spikes,
with greater emphasis on busier times
such as weekends and evenings
Forward planning was hit and miss,
often missing big opportunities
Forward planning critical to our success
due to search behaviour. A daily feature
8. 6am 8am 10am 12noon 2pm 4pm 6pm 8pm 10pm Midnight
6.30am 8am 10am 12noon 2pm 4pm 6pm 8pm 10pm 11pm
Work Day Intensity
Traditional Newsroom
Newsroom 3.1
The darker the colour, the more members of staff in the newsroom
Arrows represent when content is released
In a traditional newsroom, the bulk of content would be released online at 11am
Print deadline would occur between 10pm and 11pm
Newsroom 3.0 introduced the concept of releasing more content for key spikes in digital audiences
Newsroom 3.1 enshrines this principle, with content prepared for spikes at 8.30, noon, 4.30pm and
8pm. Print is then created for 10pm
Working day extended slightly, with production of print smoothed across the day
9. How will we measure success?
MEASURE REASON
Number of monthly unique users visiting (WW) Standard measure aimed at focusing attention on max reach
Number of Page views per month (WW) Standard measure aimed at ensuring we associate audience
with ad impressions
Pages per user, per month This focuses attention on turning casual reader into an engaged
one
% of unique users visiting more than 10 times a
month
New measure to ensure attention paid to creating loyalty
% and number of visitors arriving to homepage,
channel fronts via bookmarks or launching app
A good measure of loyalty – focuses attention on behaviour of
most loyal readers and making more readers loyal
Number of visitors to digital platforms and page
views from within regional footprint
Most valuable audience to us. Ensures we deliver sustainable
content (ie no UFOs!)
% of local population who visit our websites each
month
Key commercial sales message which advertisers understand –
our local reach
Number of video streams generated per month Potentially most valuable revenue stream available if we
generate enough streams
10. Newsroom 3.1: Flexibility
● Newsroom 3.1 is built around the principle of flexibility,
particularly when it comes to content priorities
● This doesn’t just mean content themes (eg a greater
focus on NUFC and advance events) but also on content
formats
● Our content desk is challenged to ask ‘What is the best
way to tell this story?’ about every story they
commission
● We anticipate new forms of storytelling emerging, and a
changing focus on ways to tell stories, eg renewed focus
on liveblogs, which Trinity Mirror has led the way with
since 2008
● Our new ‘content innovations unit’ headed by Alison
Gow will lead on this, working with all our local
newsrooms
● Newsroom 3.1 has been built with video in mind - a
prime example of a type of content which has become
increasingly important due to the high levels of audience
engagement it can create, audience demand and
revenue opportunities
‘Expected, not requested’
approach for MMJs -
expected to shoot at scene
Point and shoot
Football shows, business
shows, vodcasts, content we
provide depth in
Appointment to View
Football shows, business
shows, vodcasts, content we
provide depth in
UGC
Regional video strategy
Mirror content, other
centres content, PA feeds
Shared video
16. CASE 5: new creative tools
More than 20,000
votes cast (so far…)
200,000 page views &
45,000 social shares
17. Two key principles
- First, Fast, Accurate
- A great story is still a great story – we just need to
make the most of it online
18. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out what
else we do.
www.charitycomms.org.uk
19. North West Regional Group
14 May 2015
Manchester
#ccnorthwest
North West Regional Group
Print v digital