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USING TECHNOLOGY TO
CREATE EMOTIONS
RICHAD MITHA
MD myQaa
Gen-Y
spend
friends
technology
confident
questioning
fun
autonomy
forward thinking
world-view
influence
truthful
authenticity
goals
distrust
familyhype
anti-hype
cool
savvycollege
universityschool
distrust
iDevice
web
BEFORE 2007
BEFORE 2007
BEFORE 2007
BEFORE 2007
2007
NOW
Apple Facetime Ad
CONVERSATION
ENGAGEMENT
COLLABORATION
How does this apply to events?
Remember the best event you have attended
EMOTIONS & HUMAN CONTACTS
Events are about raising your voice,
asking questions
CONVERSATION
Events are about meeting Great People
ENGAGEMENT
Events are about creating bonds
between participants & companies
COLLABORATION
Technology is your friend
Technology is your friend
Be social, local, mobile
Technology is your friend
Be social, local, mobile
Create value and emotions
Technology is your friend
Be social, local, mobile
Create value and emotions
Enable great user experiences
COLLABORATION
ENGAGEMENT
CONVERSATION
myQaa Teaser
QUESTIONS?
RICHAD MITHA
MD myQaa

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