The Web Is Your Church's New Front Door (LTE 2011)

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The document provides tips for churches on developing an effective website presence. It emphasizes that simply having a website is not enough and outlines strategies for integrating the website into an overall communications strategy, focusing content on visitors and members, keeping information updated, using stories and multimedia, prioritizing design and usability, and optimizing the site for search engines and mobile users. Key recommendations include defining the website mission and goals, committing resources, avoiding overload, helping visitors learn about the church, and keeping the site design and content authentic to the church's voice.

Technology Spiritual

The Web is Your Church’s New Front Door LTE 2011

Just Having A Website Isn’t Enough ,[object Object],[object Object]

What it the mission of this website?,[object Object]

How can we measure if this is a success?,[object Object]

How can we measure if this is a success?

Who is going to be in charge? (Avoid the Lone Ranger syndrome but don’t die by committee.),[object Object]

Who is going to be in charge? (Avoid the Lone Ranger syndrome but don’t die by committee.)

What challenges are we going to face?,[object Object]

Church Plant Media (churchplantmedia.com)

Collision Media (collisionmedia.tv),[object Object]

Are there other non-effective things you can get rid of to fund the website?,[object Object]

Are there other non-effective things you can get rid of to fund the website?

Are you giving the people resources, too?

Authority, tools, freedom, etc.,[object Object]

Avoid Content Overload ,[object Object],43 seconds

Keep the front page simple,[object Object]

Organize your content with the end user in mind.

What is a member wanting to do?,[object Object]

Help Visitors Know You ,[object Object],[object Object]

Answer the questions they might have.,[object Object]

Make the basic information easy to find.,[object Object]

Keep Members Connected ,[object Object],[object Object]

Don’t be afraid to take a poll of your congregation.,[object Object]

Don’t be afraid to take a poll of your congregation.

How does that mesh with your ministry goals?,[object Object]

Are you integrating Facebook, YouTube, etc.?,[object Object]

Consider decentralized updating with review.

Don’t let one ministry dominate the site

Doing nothing leaves a vacuum for the rest of the internet to fill.,[object Object]

What's hot

How are you doing online with social media, your online community, and all the choices there are to engage customers and prospects? In today’s world of marketing, with so many channels, vehicles, and options, it becomes overwhelming to identify what will work best for our customers. What social, mobile and other digital means do we use to retain our customers and at the same time attract new ones and determine what they want? In this complimentary webinar we will address how to sort this out, learn new techniques for effective engagement, start conversations, build relationships, and host a strong community. In this session you will learn: - How the evolution of relationship marketing affects you - Why people buy from those they know, like and trust - The most effective ways to increase engagement in your social networks - How today’s mobile technology has streamlined relationship building - The benefit of leveraging your content to build trust among your network About Dean DeLisle: For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.

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