The trailer uses various film techniques to build mystery, tension and fear. It begins with Azlyn digging in the forest looking frightened. Her mother later sees a shadow hovering over Azlyn's bed. Azlyn receives strange messages from herself on her phone and laptop. As the messages escalate, Azlyn destroys her electronic devices but continues receiving messages saying "You can't get rid of me." The trailer culminates with Azlyn screaming as she sees her shadowy twin in the mirror before the scene cuts to black, leaving viewers wondering what will happen to Azlyn.

1. • The trailer will begin with Azlyn digging in the forest, appearing
shaken and cautious of her surroundings as she appears to be
checking behind or beside her. The phone will be set on the
ground next to her.
– This will be at eye-level before switching the shot to pan down to show
the phone and the edge of the grave. This is done to confuse the
audience and further intrigue them into finding out why she is digging.
The first shot uses the
conventions of enigma code,
leaving the audience to wonder
why the character is digging and
interest them further as well as
using the binary oppositions of
good and evil which is later
shown throughout the trailer.

2. • The protagonist’s mother is walking past her daughter’s room late at
night, the audience being able to imply it is night due to the silence of
the house and the dull/dark appearance of the scene. She spots a
shadow in Azlyn’s room hovering over her which causes her to pause
after she walked by and backs herself up to see it has now moved
closer to her.
– This scene will be used with objective treatment of the camera to show
this in mother’s perspective and leave a question of who is walking past.
The sounds of her breathing gradually picking up throughout the scene
will be shown alongside a cutaway to her looking forward in shock before
turning back and backtracking to the shadow.
Enigma code is again used as
the mother passes by with who
is in the dark posing a question
to the audience. Furthermore,
with the character being the
protagonist’s twin, this reinforces
the theory of monstrous
feminine. This is done to
enhance fear.

3. • Azlyn appears to be scrolling through her Tumblr account
online, looking at scary stories she has posted before a
notification of a message pops up. She brings her cursor
closer to the icon in order to open the notifications
however as she hovers over it, the scene cuts.
– This scene will be an over-the-shoulder shot, from a slightly high
angle, with the laptop screen as the main focus of the shot. This
foreshadows the device as later being the cause of the problems
that Azlyn will face.
This scene highlights the binary
opposition of the peace before
disruption of the equilibrium
begins. The high angle will
emphasise the vulnerability of
the character and as a slower
shot, will be used to build
suspense.

4. • The scene displays Azlyn by the steps inside her school which will be
in an isolated area in the Sixth Form Building. She is eating lunch by
herself as she is secluded due to the presence constantly hovering
over her and deterring others however a group of teenagers
approach her, claiming they like her stories and ask her to sit with
them in the hall.
– A high angle shot will be used while Azlyn is by herself as this will make
her appear inferior to the audience, further encouraging the
representation of her being an outcast amongst others. When others
appear around her, being friendly, the angle will shift with a cut at eye-
level to show a change in the character’s representation by being
accepted and things appear to be getting better for her.
The protagonist appears alone,
a trait resembling the idea of the
final girl. This foreshadows the
events fore coming and the fate
of her being left after the
‘mysterious’ entity is done. This
will further prompt the audience
to anticipate and become
interested.

5. • The protagonist is in her room at night by herself, the house
appears quiet and she is scrolling through her laptop. Her
phone is in the front of her bed however as her phone is on
silent, she is oblivious to the text messages from her friends.
Seconds later, a message from herself appears “11:40 PM: I
can see you.” – “12:30 AM: Why aren’t you noticing me?”
– This will be as a wide shot of Azlyn sitting on her bed with her
lights turned on. Her phone will be in front of her on the bed
which will be blurred as there will be a pull focus when the
messages increase on her lock screen to allow the audiences to
see the messages from herself.
Voyeurism is used throughout
this scene as the audience will
seemingly be ‘peeping’ into the
private life of the protagonist and
reading her messages which
emphasises the idea of a ‘Big
Brother’ effect. Male gaze is
used primarily through the mise-
en-scene as suspense
continues to build.

6. • Azlyn appears on her laptop in the next scene, checking her statistics
and noticing that her following has decreased which may be due to
the issues overtime. Her body language displays her attitude as her
face is crestfallen and her body is tucked into herself making her
appear smaller and inferior to the audience.
– This shot will be done as a wide shot to establish the bedroom of the
main character which will frighten the audience with the domestic and
intimate setting that they are able to relate to Azlyn as well as establish
the situation. Furthermore, the focus will be on the protagonist for a few
seconds before pull focusing on the phone with messages from her
friends and also herself.
Voyeurism once again is used
within this shot to act as if the
audience are invading the main
character’s private life with the
binary oppositions of light and
dark playing throughout the shot
as through the remaining trailer.

7. • Azlyn appears to be scrolling through messages that have
been sent to her through her Tumblr, distraught as many tell
her to stop sending messages which are implied to be
personal with their defensive reactions. Messages will include
“How did you even know that? Get out of my head!” and “If you
continue to send messages, I’m pressing charges!”
– The scene will be a close up shot to reveal the laptop screen and
display the messages to the audience. The laptop will only be
visible to the viewers as they will see the protagonist’s reflection
in the screen. Alongside this, it will be a canted shot in order to
represent the disorientation the character is facing.
The shot uses moral panics as
technology appears to turn
against Azlyn as she sees
appears to have people turn
against her. This is a common
fear of technology become a
nightmare to teenagers to
increase fear.

8. • Tumblr later emails her and confirms that the
messages were tracked to her IP address, implying
that it was through her computer and whoever it
may be, is using her devices to message people.
– This shot will be a side profile of Azlyn at the laptop,
on her bed, with the message from Tumblr appearing
on screen. There will then be a cut to show the
message, as a close-up, to emphasise the importance
of it.
As a threat is established
through the confirmation of an
email from a reputable
organisation, the enigma code is
used to alert the question of
what is going on for the
audience to further add to the
tension now building rapidly.

9. • Azlyn wakes up through the middle of the night and in
a daze, she is scratching her arms and looks down to
see scratches, marks and specks of blood on her skin
which allows her to awaken from her state of delusion.
– This shot will be filmed as a mid-shot at eye level but also
blurred to replicate her confusion in seeing the blood on
her. This will later turn into subjective treatment of the
camera in Azlyn’s perspective which will now be focused to
show her concentrating and in her full conscious.
As marks suspiciously appear
on the protagonist’s body, the
enigma code is once again
enforced to interest the
audience. Although the eye-level
shot is somewhat stable, the
change of subjective to objective
camera treatment distorts the
audience.

10. • The “specialist” reassures Azlyn, telling her to go to
sleep as she will observe the surroundings of her
room and will note if something strange may
occur.
– The scene will fade into the following scene to appear
connect in some way. The sound of the “specialist’s”
voice will therefore bridge to the next scene with Azlyn
by herself and appear as a dream.
The use of a ‘specialist’ enforces
the idea of character functions,
needing a helper for the
narrative to continue. Tension is
increased due to the sound-
bridge to the next scene which
distorts the order of shots in the
viewer’s mind.

11. • Azlyn is looking into the mirror in this scene, going about her
business before she spots a figure in her peripheral vision. When
focusing on the unknown entity, she notices the figure is human-like.
This will be done through a mirror as though we see part of Azlyn;
the shot is mostly seen through the mirror.
– The scene will be done to have a haze effect over the shot in
order for it to appear dream-like and distort the perception of
artifice and reality. Furthermore, the shot will be over the shoulder
to see the twin through the mirror rather than in real life.
This scene appears to be a
continuous scene from the last
to distort the order of shots to
the viewer’s attention, to appear
dream-like. Using the enigma
code, the audience are left to
wonder what is the shadowed
figure attached to the
protagonist along with
voyeurism which is used as
peaking into her ‘dream’.

12. • In a hysterical breakdown, Azlyn starts ripping out
the wires of devices such as her TV and chargers.
She will also begin shutting down her devices in
order to stop her twin from contacting her.
– This will be done as a tracking shot to allow the
audience to follow the actions of the protagonist. We
will also have the camera slightly unstable in order to
create the idea that the audience are there with her
and following her around the room.
The devices Azlyn uses
reinforces the theory of moral
panics and once providing her
happiness, technology is now
ruining her life. Tension is
building as this is one of the
character’s climaxes through the
trailer.

13. • As she slowly begins to calm down from her hysteria,
her phone breaks the silence around her with a
notification is sent to her with it being from herself. This
message will be displayed to the audience as “You
can’t get rid of me.”
– There will be panned down shot to show the room so the
audience are able to see her on the floor with her phone
beside her. This will display how vulnerable and distraught
Azlyn is and redefines the idea of the power of the entity
controlling her device.
Binary oppositions are
highlighted between the use of
devices and technology against
a domestic, homely setting. As a
symbol of distraught, the
opposition of fear and danger is
contrasted by what viewers see
as comfort, their rooms/homes.
Panning is used to establish the
chaos of the situation.

14. • The protagonist is holding her phone and visibly shaken after the
messages she has seen however by stabilising herself, Azlyn opens
the messages (which are not opened) in order to reply. She
messages herself to contact her twin, saying she will “get rid of you
for good”.
– This will be a stable shot, filmed at a high angle to show her as
inferior however as she rises up to reply, the angle will switch to a
low angle. This will therefore allow the audience to imply she is
ready to fight back.
As we are nearing the end of the
trailer, the final girl is reaffirmed
as the protagonist appears
alone and left with the idea of
the entity, highlights the use of
monstrous feminine. The
audience are left with questions
of what she will she do to get rid
of ‘it’.

15. • Azlyn appears to be looking around the room before
her eyes connect with her mirror and it is once again
night. She sees the shadowy figure of her twin coming
closer and she screams with the phone against her
chest as a sort of protection.
– This scene will be done with subjective treatment of the
camera as she looks around the room before switching to
objective treatment when looking into the mirror. Her
breathing and panting will be heard to increase the
atmosphere of suspense.
The mirror is now seen as the
icon of fear, adding to common
uses of iconography throughout
horror. Additionally, monstrous
feminine is used with the
character of her twin. The chaos
is now reaching her, appearing
to be unfixable.

16. • Finally, as the mirror scene is switched to
subjective view for the audience, Azlyn will appear
frightened, looking side to side as the vision of a
shadowy figure appears behind her and silence will
overtake the scene.
– At eye-level view, the shot will be filmed as subjective
in order to disorientate the viewer with different shifts
of perspectives. Furthermore, the scene will soon cut
to black to indicate the end of the trailer.
Finally, seen as the ‘new
equilibrium’ the readers are left
with the idea of what has
happened to the character as
the trailer ends with the entity
having the upper hand. This
enforces the enigma code.