Analysing Trailers Official

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Analysing Trailers Official

  1. 1. Analysing a Trailer
  2. 2. At what point in the trailer are we told the name of the film? Why is this? <ul><li>We see the title of the film roughly 10 seconds prior to the ending of the trailer. The order of the images on the left is the order in which the title of the film begins and the last image we are presented with. The title is brought to our attention and then is matched against a piece of action to increase the horror expectation of the film. </li></ul><ul><li>Proceeding onwards, the phrase “Don’t fall asleep” is used to hint a dream analogy and the murders may link with this as well as the phrase linking with the title because we are only able to have Nightmares if we fall asleep. </li></ul>
  3. 3. Why are we told who is starring in the film? How is this information given to us? Why? <ul><ul><li>We are not actually told who is starring within the film due to the actors being relatively unknown to society and therefore are fresh faces that will not be associated with any of their previous work. However, we are presented with producer Michael Bay who is globally known for his previous work such as Friday 13, Texas chainsaw massacre, and The Amityvile Horror, all films which are related to the horror genre. Therefore the audience will expect a very high budget and high concept film due to the producer having previous and successful experience within the industry. </li></ul></ul><ul><ul><li>The information is given to us after the introduction to the trailer that provides a brief synopsis to what the trailer as well as re introducing the remake and adapting the well recognisable franchise yet still creating a new twist on the situation. </li></ul></ul>
  4. 4. What type of action from the film do we see? <ul><li>The audience are presented with a number of shots that have used recognisable conventions of many trailers. These include many visual images, in this case consisting of the killer, and only only screen for a number of seconds. Additionally, the actions revealing the protagonist of the film is mainly kept within the shadows and within his domain. </li></ul><ul><li>In some cases the significant weaponry used to kill his victims is shown during action or the after effects. An example of this includes the ripped clothing of the infant in the shape of the blades or the blades touching the victim. </li></ul>
  5. 5. <ul><li>Another, piece of action we are presented with is the reactions of the victims. They are continuously shown to have expressions of fear and torment. Examples include, a close up of a female screaming, a young male in fear of the weapon gripping his back, and finally, the forceful opening of an individuals eye. The image of the eye is extremely significant. This is due to the belief that when used in films it is giving the message of “a window to the soul”. This immediately shows the vulnerability of the individuals, the invasion of privacy, and the view of a greater power controlling the minors. Furthermore, it shows the themes of dreams within the film. </li></ul>What type of action from the film do we see?
  6. 6. How does the speed of what we see compare to watching a clip from a film? Why is this? Does the speed of the trailer alter through the trailer or stay the same? The speed when watching the trailer differs from watching a clip from a film simply because the tailer acts as a visual synopsis of the entire film, only choosing the best parts and uses many conventions such as showcasing the stars of the film and allowing the visual images to remain on screen for a few second. In this case they have also used the tool of showing the trailer in narrative order. Whereas watching a clip from the film it would consist of a scene that doesn't inform the audience what happened previously. During the beginning, the trailer is re telling the story because “A Nightmare on elm street” 2010 film is a remake of the original 1984 film. Freddy Kruger has become a well recognised franchise and they have brought him back in a somewhat more sinister form and the development of technology and the existence of more high concept films has allowed for the visual effects of the new film to be much more astonishing. Image showing the visual images used in order to re introduce the original story
  7. 7. What information are we given at the very last frame of the trailer? <ul><li>The last image is of the date so it is the last thing that we are able to remember and will inevitably associate the action within the trailer with the final date. This then generates excitement and the possible desire to watch the film. </li></ul>
  8. 8. Which is more effective in making you want to see the film, the poster/ trailer. Why is this? <ul><li>I believe that the poster and trailer equally make me want to see the film. This is because they both support the film. I prefer trailers because they give me a grasp of what the film is likely to consist of. However posters are also visually appealing in the sense that they are what is plastered all over the public streets, in bus shelters, billboards and cinema displays. The likelihood is that is I was unable to watch the trailer during an add break and saw the poster in a public display, the poster is what would drive me to watch the trailer and then eventually buy a ticket to watch the film. They are all in support of each other in creating a knock on of events. One sees the poster, trailer and if they like it will watch the film. </li></ul>
  9. 9. Where would you expect to see this trailer: A) Before what films at the cinema? B) In the breaks of which TV programs? B) In the breaks of which TV programs? B) In the breaks of which TV programs? <ul><li>I would expect to see this trailer before a horror film that I plan on watching in the cinema. For instance, if I were going to to watching “Scream 4” in the cinema I would expect to see this trailer come on during the 20min ad break. However, if I was going to watching a film that doesn’t match the 15 rating of this film such as ‘Despicable Me’ where many infants would be in the cinema I would not expect to see this trailer. Additionally if the film I was planning to watch was a 15 however was of a different genre such as “The Hangover” I would also not expect to see a horror film trailer when the film I am planning to watch is of a comedy form. </li></ul><ul><li>This trailer would be expected to be on after 9pm where many children have gone to bed. This time period is called the WaterSh ed. The terms watershed is used for the time period in television schedules during which adult content' can be shown. The term watershed means the division of two drainage areas, thus meaning the dividing time of family broadcasts and adult themed ones. Adult content is usually defined as references to or uses of explicit sexual intercourse, graphic violence, drug use or reference, or the use of strong language. Due to difference in culture around the world, watershed times can vary for instance, in New Zealand, the watershed time is at 20:30, whereas in the UK it is generally 9pm. In addition, I would expect the trailer to be shown when watching either a film or TV program of a similar horror genre such as Dexter, or the showing of a film such as ‘Jennifer's Body’. </li></ul><ul><li>This is because they present the trailer as a promotional tool in order to draw in a paying audience. The reason for showing the trailer during an appropriate time is because that is when the probability of having interested audience who would want to watch the film is likely to be. This can be simplified in the form of “if you like the horror film/ TV programme you are about to watch you may like this that is of equal genre’ </li></ul>

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