The trailer provides key information to engage the audience, including revealing the title at the end to encourage watching the full trailer. It signals when the main action begins around 1/3 through the trailer. The trailer also introduces the main character, setting, and events to help the audience understand the film. Fast pacing and dramatic music are used to build excitement and convey that the film will be intense and gripping. Production details are shown at the end to conclude the trailer.

2. We were told the name of the movie at the end of the
trailer which encourages you to pay attention all the way
through. The end of a trailer is usually climatic meaning
it will be the most memorable part and placing the title
there means we are more likely to remember it.
The signifier (receiving the postcard) takes place roughly
1/3 of the way into the trailer, marking the place in the
movie from which the action will begin happening. It’s a
signal for the audience when they’re watching the film as
they’ll know it’s safe until that point.

3. The trailer helps the audience do a number of things, the
first of which is identify with the main character and
understand his motives. Secondly, the trailer allows the
audience to identify the main setting of the movie and
the main events that happen within the film.
We don’t usually see the classification for a film when we
are watching the trailer because often it hasn’t been
decided yet. Instances where the certificates would be
shown at the start of a cinema trailer is if it’s certificate is
18 years of age, that is likely to shock an audience and so
by showing it at the start of the trailer it lets them know
what to expect in the trailer.

4. The trailer gives us the names of the famous actors
featured ¾ of the way through and at the end to
reinforce their importance in the film. This was given to
us in the form of a voice over and text at the end of the
trailer, as well as combining this with shots of them. The
voice over tells us that the film was based on a short
story by Stephen King, a well known horror writer, which
is important as he’s prolific in the horror genre.
You can tell by the fast paced trailer that the film is going
to be action based and intense. You get examples of
hauntings that occur as they show the most dramatic
and exciting clips from the film to get a good sense of
enigma.

5. The music starts off with a continuous piano to fit with the
longer shots then as the editing becomes more fast paced
the music changes to a more dramatic and engaging
soundtrack. In the last 1/3 of the trailer there is a single
drum beat when there is a cut in the trailer to emphasise
the action. It uses a fast tempo from the middle to the end
of the trailer to show it will be a fast pace and gripping film
and excite the audience so they want to watch it.
Room 1408 perpetuates the convention of there being a
wise sounding deep voiced man delivering the voiceover,
used in many trailers that deal with the paranormal. He
sounds all seeing, as if he sees everything and he knows all
that will happen. This adds mystery to the trailer and gives
it a epic feel.

6. The speed and editing pace contrasts to if we were
watching the actual film because in the trailer it uses the
most exciting shots and fast editing to grip the audiences
attention and make them want to watch it. The editing pace
alters throughout the trailer starting off moderately slow
and then getting quicker towards the end as more action is
happening to create a climax and cliff hanger so that the
audience doesn’t know what happens and leaves them
wanting to watch more.
The final frame we see tells us the production information
for the film(Director, producer, actors ect) as well as the
date of release of the film.

7. At the end of the trailer there is a portion of calm after the
climatic ending which gives a eerie and atmospheric feel.
The logos that get shown are of the production companies
that helped to create the final product! These are shown
because some people might favour those companies and
also to promote their business.