2. INTRODUCTION TO DIGITAL MARKETING
Digital marketing encompasses all marketing
efforts that use electronic devices or the
internet to promote products and services. It
leverages digital channels such as search
engines, social media, email, websites, and
mobile apps to connect with current and
prospective customers. Unlike traditional
marketing, digital marketing allows
businesses to analyse and adjust their
strategies in real-time, making it a dynamic
and data-driven approach.
4. Traditional Marketing
Traditional marketing is a promotional strategy that targets audiences using offline materials.
Marketers may use traditional marketing to interact with consumers in physical locations. They
typically insert these marketing materials in places where their audience is more likely to see, hear or
interact with them.
5. Digital Marketing
Any marketing that uses electronic devices and can be used
by marketing specialists to convey promotional messaging
and measure its impact through your customer journey. In
practice, digital marketing typically refers to marketing
campaigns that appear on a computer, phone, tablet, or
other device. It can take many forms, including online video,
display ads, search engine marketing, paid social ads and
social media posts.
6.
7. Channels and Mediums
Reach and Targeting
Cost
Measurability and Analytics
Interactivity
Flexibility and Adaptability
Longevity of Message
Global vs. Local Impact
Traditional Marketing VS Digital Marketing
