Basic understanding of Digital Marketing

2. What is Digital Marketing?
Digital Marketing (also known as data-driven
marketing) is an umbrella term for the marketing of
products or services using digital technologies,
mainly on the Internet, but also including mobile
phones, display advertising, and any other digital
medium.

3. Why Digital Marketing?
First of all, digital marketing is infinitely more
affordable than traditional
offline marketing methods. An email or social
media campaign, for example, can transmit
a marketing message to consumers for the merest
fraction of the cost of a TV ad or print campaign,
and potentially reach a wider audience.

4. Advantages of Digital Marketing
 Use content to connect to consumers online
 Track customers from the first interaction and
throughout the entire buyer's journey
 Optimize for conversion
 Connect with mobile customers
 Realize higher ROI and revenue
 Analyze and adapt easily
 Become more competitive

5. Ways of Digital Marketing
 Search Engine Optimization (SEO)
 Pay Per Click Advertising (PPC)
 Public Relations (PR)
 Social Media Marketing
 Content Marketing
 Affiliate Marketing
 Viral Marketing
 Influencer Marketing