Traditional media means the mediums through which the cultural traits passed from generation to generation. In every society there are various forms of communication among the rural people. Some channels of communication are deeply rooted in the culture and preserved traditionally from generation to generation. Traditional Folk Media is a term used to denote “People’s Performances” and describes folk dance, rural drama and musical variety of the village people. This term speaks of those performing arts which are cultural symbols of people. Traditional media have innumerable influences on all sections of people. It has a remarkable impact on the rural society because of their acceptable idioms, functional significance and entertainment component.
what is folk media, genesis, characteristics and significance of folk media in development context, contribution of folk media in development of the society, limitations of mass media, advantages of folk media, comparison of folk media with electronic media.
This document discusses various folk media art forms across India. It describes popular forms like Tamasha from Maharashtra, Pawada ballads, Keertana storytelling, Yakshagana drama from Karnataka, Nautanki and Dashavatara drama. Other forms mentioned are Ramlila, Jatra, Bhavai from Gujarat, Therukothu street theater in Tamil Nadu, and puppetry styles. The document outlines characteristics of each form like musical instruments used, themes, roles of performers, and origins. It notes that folk media is used for entertainment as well as conveying social and political messages to both literate and illiterate audiences.
The PPT consist topics relating the role of media in development communication in India Context.It consist of media like newspaper,radio experiments, television experiments like SITE and KHEDA and other e-programmes for development.
This document discusses folk media and traditional communication methods in India. It defines folk media as non-electronic mediums that transmit culture and traditions across generations. Some examples of folk media discussed include puppetry, drama, folk songs, dances, storytelling, and festivals. The document notes that folk media are highly effective at entertaining, educating, and spreading ideas due to features like high audience participation and familiar cultural content. Government organizations in India have utilized folk media for development communication. While traditional methods are personalized and credible, integrating them with modern media can make learning more engaging and preserve cultural heritage for rural communities.
The document discusses the role of media in development and human rights issues. It notes that media can bring attention to injustices and human rights violations, help mobilize support for causes, and facilitate knowledge of other cultures, helping to reduce discrimination and make globalization easier. The proliferation of information across borders via television, internet and radio helped spread awareness of movements in Middle Eastern countries struggling for democratic reforms. Overall, the document argues that media are powerful tools that could be used more to aid development and improve lives worldwide.
This document discusses community radio, its purpose and role. It defines community radio as radio stations that are operated and influenced by the communities they serve, are non-profit, and provide content relevant to local audiences. Community radio aims to raise awareness, support development, and help during disasters. It focuses on social welfare, education, empowerment, health, conservation, and agriculture. Features include being non-profit, encouraging community participation, and using affordable technology. Community radio plays a role in public discourse, radical democracy, collective action, raising consciousness, and shaping identity within globalization. Issues include access, participation, and self-management through democratic structures.
Department of Journalism and Mass Communication- Approaches: Development Communication
Magic Multiplier
Diffusion of Innovation
Localized Approach
Awareness
Interest
Evaluation
Trial
what is folk media, genesis, characteristics and significance of folk media in development context, contribution of folk media in development of the society, limitations of mass media, advantages of folk media, comparison of folk media with electronic media.
This document discusses various folk media art forms across India. It describes popular forms like Tamasha from Maharashtra, Pawada ballads, Keertana storytelling, Yakshagana drama from Karnataka, Nautanki and Dashavatara drama. Other forms mentioned are Ramlila, Jatra, Bhavai from Gujarat, Therukothu street theater in Tamil Nadu, and puppetry styles. The document outlines characteristics of each form like musical instruments used, themes, roles of performers, and origins. It notes that folk media is used for entertainment as well as conveying social and political messages to both literate and illiterate audiences.
The PPT consist topics relating the role of media in development communication in India Context.It consist of media like newspaper,radio experiments, television experiments like SITE and KHEDA and other e-programmes for development.
This document discusses folk media and traditional communication methods in India. It defines folk media as non-electronic mediums that transmit culture and traditions across generations. Some examples of folk media discussed include puppetry, drama, folk songs, dances, storytelling, and festivals. The document notes that folk media are highly effective at entertaining, educating, and spreading ideas due to features like high audience participation and familiar cultural content. Government organizations in India have utilized folk media for development communication. While traditional methods are personalized and credible, integrating them with modern media can make learning more engaging and preserve cultural heritage for rural communities.
The document discusses the role of media in development and human rights issues. It notes that media can bring attention to injustices and human rights violations, help mobilize support for causes, and facilitate knowledge of other cultures, helping to reduce discrimination and make globalization easier. The proliferation of information across borders via television, internet and radio helped spread awareness of movements in Middle Eastern countries struggling for democratic reforms. Overall, the document argues that media are powerful tools that could be used more to aid development and improve lives worldwide.
This document discusses community radio, its purpose and role. It defines community radio as radio stations that are operated and influenced by the communities they serve, are non-profit, and provide content relevant to local audiences. Community radio aims to raise awareness, support development, and help during disasters. It focuses on social welfare, education, empowerment, health, conservation, and agriculture. Features include being non-profit, encouraging community participation, and using affordable technology. Community radio plays a role in public discourse, radical democracy, collective action, raising consciousness, and shaping identity within globalization. Issues include access, participation, and self-management through democratic structures.
Department of Journalism and Mass Communication- Approaches: Development Communication
Magic Multiplier
Diffusion of Innovation
Localized Approach
Awareness
Interest
Evaluation
Trial
Government schemes in india for developmentabin ab
The document discusses several key government schemes in India for development:
- The Kheda Communications Project aimed to develop local communication in Gujarat's Kheda district through educational television programs involving local audiences from 1975-1990.
- The Jhabua Development Communications Project uses satellite communication to broadcast development programs and training to rural and tribal communities in Madhya Pradesh.
- Aadhaar is India's biometric identity system administered by UIDAI, which has issued over 1.19 billion unique 12-digit ID numbers to Indian residents based on biometrics and demographics.
- SITE was a 1975 experimental satellite program jointly launched by NASA and ISRO to provide educational television to rural India and
The McBride Commission was established in 1977 under UNESCO to study global communication issues. It was chaired by Irish diplomat Sean MacBride and included media experts from several countries. The commission's 1980 report, known as the MacBride Report, analyzed problems in the world communication system and imbalances between developed and developing nations. It considered complaints from non-aligned nations and tried to understand concerns of Western nations. The report defined issues causing conflicts between Eastern and Western blocs in transnational communication.
The document discusses the importance of public health as a concern for governments globally in the modern world. It notes emerging challenges like changing disease patterns, increasing chronic diseases, and the spread of HIV. To address these issues, governments and organizations widely use mass media strategies to disseminate information and bring people together to promote complete physical, mental, and social well-being.
The document discusses the dominant paradigm of development from the 1960s. It viewed development as increasing standards of living through economic growth. Key aspects included prioritizing industry, education to grow the workforce, healthcare, and mass media to diffuse information. However, critics argue it failed to consider social impacts and was often inefficient. Problems included unemployment, urbanization without proper support, and countries being unprepared for resulting social changes. This led to evolving new development paradigms.
This document discusses community radio in India. It defines community radio as a short-range radio service that caters to the information needs of surrounding communities, owned and run by the community. It notes some of the limitations of other media like magazines, government radio, television and newspapers, and highlights how community radio is inexpensive to set up and broadcast locally relevant content. The document outlines benefits of community radio like building local identity, promoting access to local issues, and facilitating community participation. It also discusses some challenges faced and successes achieved with community radio in India such as increasing citizen governance and collaboration among stakeholders. A brief history of the development of community radio policy and stations in India is provided.
Development communication involves the strategic use of communication to promote socially beneficial goals. It represents communication at a macro level to facilitate national development, while development support communication applies at a micro level to specific community development programs. Key aspects of development communication include using opinion leaders and various communication channels to raise awareness and influence attitudes in support of development initiatives, while also addressing factors like culture, education, and participation that can influence change. Planning development communication campaigns involves understanding cognitive, emotional and behavioral aspects as well as techniques like persuasion and addressing potential resistance to change.
Development communication aims to provide communities with information to improve their lives and make public programs and policies effective. It involves applying communication principles and techniques to accelerate a country's transformation from poverty to economic growth. Key aspects of development communication include informing, instructing, inspiring, insisting on, and involving communities. It addresses issues like population growth, illiteracy, poverty, disease, and lack of infrastructure and aims to overcome socioeconomic problems. Approaches to development communication include diffusion of innovations, use of mass media, and supporting ongoing development programs. It is important for development communication to be tailored to each context through research and engagement with stakeholders.
Development support communication, its history and needs, development communication its failure and the need of DSC, also a touch of DSC campaign, By Aamir Ayub, department of Journalism and mass communication University of Peshawar.
The Indian radio industry evolved from the Radio Club of Bombay in 1923 to becoming All India Radio in 1936 under government control. Private FM stations were introduced in 1999 and have since grown, with phases 2 and 3 expanding FM coverage across India. Key events included the establishment of the Indian Broadcasting Company in 1926, taking over by the government in 1930 to form the Indian State Broadcasting Service, and transition to Prasar Bharati Corporation in 1997.
Public service broadcasting refers to non-commercial TV and radio programs that are intended for public benefit rather than commercial purposes. It includes local news, arts, and religious programs. Public service broadcasters are state-owned but independent of political interference. In contrast, commercial broadcasters are privately owned and more focused on promoting advertisers' interests through entertainment and reality shows. Prasar Bharati is India's largest public broadcaster, comprising Doordarshan television and All India Radio. The BBC is the world's oldest and largest public service broadcaster, providing impartial broadcasting across television, radio, and online in the UK and worldwide.
This document discusses key concepts and theories of development communication. It defines development communication as using communication to improve socio-economic conditions and quality of life. Theories discussed include modernization theory, which views development as occurring through internal factors like technology adoption; dependency theory, which argues underdevelopment results from relationships with wealthy countries; and the basic needs model, which emphasizes meeting basic needs to enhance welfare. The document also outlines concepts like development communicators, the history and definitions of development communication, and considerations around effective development communication strategies and research.
This ppt presentation emphasizes on the role played by the media in creating social awareness in the society. It also highlights the positive and negative side of media and how it effects the society. It was created by using the secondary data available on the internet.
The document discusses the role of radio in disseminating information and raising social awareness. It outlines how radio serves to inform, educate, and entertain the public. Specifically, it notes that radio is an effective medium for (1) providing information to both urban and rural populations, (2) delivering educational content on topics like health and agriculture, and (3) mobilizing communities towards common goals like immunization campaigns. The document also reviews the history and development of radio in India from its beginnings in the 1920s to the establishment of Prasar Bharati in the 1990s.
Participatory communication involves sharing information and ideas between all parties in a communication. It is defined as a type of communication where all individuals feel they have equal access to express their viewpoints and experiences. The importance of participatory communication is that it motivates active participation from all sides, allows for understanding of problems from people's perspectives, and promotes quality interaction and equal opportunity for participation between organizers and participants. The process involves giving priority to people's perspectives to identify and analyze their problems and opportunities and improve the situation through self-mobilization.
This document discusses various tools used for development communication. It describes tools such as dialogues, focus group discussions, key informant interviews, participatory rural appraisal techniques, participatory action research, community need assessments, workshops and exhibitions, discussions and debates, and visioning sessions. For each tool, it provides details on what the tool is, when it should be used, and examples. It also discusses advantages and limitations of different tools such as dialogue, focus group discussions, key informant interviews, participatory rural appraisal, and participatory rural community appraisal. The document aims to explain how different communication tools can be effectively used for development.
Role of radio in developmental communicationmaniyara
Radio has played an important role in developmental communication by disseminating information on agriculture, fisheries, animal husbandry, food security, education, and the environment to facilitate social development. Developmental communication uses techniques like information sharing, behavior change programs, and community participation to promote positive social change. Radio was used in developmental communication experiments coordinated by universities and organizations to broadcast messages on local issues to villages in India. Radio forums in the 1950s and 1980s addressed topics like adult literacy, legal rights, and agriculture to promote rural development.
- Television is able to attract large audiences from all ages, literacy levels, and socioeconomic classes, making it the largest mass medium.
- In India, television has been used more for educational and informational purposes rather than entertainment since its introduction. It aims to promote national integration, development, and disseminate messages about social and economic change.
- Television's audiovisual nature allows it to vividly portray events and influence audiences in a memorable way, making it well-suited for transmitting live news, events, and social messages.
1. Traditional and folk arts in India have long been used for moral, religious, political, and educational purposes by communicating messages to rural masses.
2. In modern times, Gandhi effectively used oral communication and folk arts like songs, dramas, and puppet shows to spread messages about the independence movement in rural areas.
3. The Indian government recognizes the importance of traditional and alternative media, and organizations like the Song and Drama Division use folk performances, exhibitions, and other methods to communicate information about development programs and social issues to rural populations.
1. Folk songs and traditional media have played a significant role in rural development in India by communicating messages about socioeconomic and political issues to rural communities.
2. Traditional folk media like folk songs, dances, puppet shows, and storytelling are embedded in local cultures and remain effective ways to convey development messages due to their social roots and use of local languages and contexts.
3. Political parties and development programs have utilized various folk forms like songs and theater to spread awareness of issues and candidates during elections or health campaigns. Traditional media maintain credibility with rural audiences due to their cultural authenticity.
Government schemes in india for developmentabin ab
The document discusses several key government schemes in India for development:
- The Kheda Communications Project aimed to develop local communication in Gujarat's Kheda district through educational television programs involving local audiences from 1975-1990.
- The Jhabua Development Communications Project uses satellite communication to broadcast development programs and training to rural and tribal communities in Madhya Pradesh.
- Aadhaar is India's biometric identity system administered by UIDAI, which has issued over 1.19 billion unique 12-digit ID numbers to Indian residents based on biometrics and demographics.
- SITE was a 1975 experimental satellite program jointly launched by NASA and ISRO to provide educational television to rural India and
The McBride Commission was established in 1977 under UNESCO to study global communication issues. It was chaired by Irish diplomat Sean MacBride and included media experts from several countries. The commission's 1980 report, known as the MacBride Report, analyzed problems in the world communication system and imbalances between developed and developing nations. It considered complaints from non-aligned nations and tried to understand concerns of Western nations. The report defined issues causing conflicts between Eastern and Western blocs in transnational communication.
The document discusses the importance of public health as a concern for governments globally in the modern world. It notes emerging challenges like changing disease patterns, increasing chronic diseases, and the spread of HIV. To address these issues, governments and organizations widely use mass media strategies to disseminate information and bring people together to promote complete physical, mental, and social well-being.
The document discusses the dominant paradigm of development from the 1960s. It viewed development as increasing standards of living through economic growth. Key aspects included prioritizing industry, education to grow the workforce, healthcare, and mass media to diffuse information. However, critics argue it failed to consider social impacts and was often inefficient. Problems included unemployment, urbanization without proper support, and countries being unprepared for resulting social changes. This led to evolving new development paradigms.
This document discusses community radio in India. It defines community radio as a short-range radio service that caters to the information needs of surrounding communities, owned and run by the community. It notes some of the limitations of other media like magazines, government radio, television and newspapers, and highlights how community radio is inexpensive to set up and broadcast locally relevant content. The document outlines benefits of community radio like building local identity, promoting access to local issues, and facilitating community participation. It also discusses some challenges faced and successes achieved with community radio in India such as increasing citizen governance and collaboration among stakeholders. A brief history of the development of community radio policy and stations in India is provided.
Development communication involves the strategic use of communication to promote socially beneficial goals. It represents communication at a macro level to facilitate national development, while development support communication applies at a micro level to specific community development programs. Key aspects of development communication include using opinion leaders and various communication channels to raise awareness and influence attitudes in support of development initiatives, while also addressing factors like culture, education, and participation that can influence change. Planning development communication campaigns involves understanding cognitive, emotional and behavioral aspects as well as techniques like persuasion and addressing potential resistance to change.
Development communication aims to provide communities with information to improve their lives and make public programs and policies effective. It involves applying communication principles and techniques to accelerate a country's transformation from poverty to economic growth. Key aspects of development communication include informing, instructing, inspiring, insisting on, and involving communities. It addresses issues like population growth, illiteracy, poverty, disease, and lack of infrastructure and aims to overcome socioeconomic problems. Approaches to development communication include diffusion of innovations, use of mass media, and supporting ongoing development programs. It is important for development communication to be tailored to each context through research and engagement with stakeholders.
Development support communication, its history and needs, development communication its failure and the need of DSC, also a touch of DSC campaign, By Aamir Ayub, department of Journalism and mass communication University of Peshawar.
The Indian radio industry evolved from the Radio Club of Bombay in 1923 to becoming All India Radio in 1936 under government control. Private FM stations were introduced in 1999 and have since grown, with phases 2 and 3 expanding FM coverage across India. Key events included the establishment of the Indian Broadcasting Company in 1926, taking over by the government in 1930 to form the Indian State Broadcasting Service, and transition to Prasar Bharati Corporation in 1997.
Public service broadcasting refers to non-commercial TV and radio programs that are intended for public benefit rather than commercial purposes. It includes local news, arts, and religious programs. Public service broadcasters are state-owned but independent of political interference. In contrast, commercial broadcasters are privately owned and more focused on promoting advertisers' interests through entertainment and reality shows. Prasar Bharati is India's largest public broadcaster, comprising Doordarshan television and All India Radio. The BBC is the world's oldest and largest public service broadcaster, providing impartial broadcasting across television, radio, and online in the UK and worldwide.
This document discusses key concepts and theories of development communication. It defines development communication as using communication to improve socio-economic conditions and quality of life. Theories discussed include modernization theory, which views development as occurring through internal factors like technology adoption; dependency theory, which argues underdevelopment results from relationships with wealthy countries; and the basic needs model, which emphasizes meeting basic needs to enhance welfare. The document also outlines concepts like development communicators, the history and definitions of development communication, and considerations around effective development communication strategies and research.
This ppt presentation emphasizes on the role played by the media in creating social awareness in the society. It also highlights the positive and negative side of media and how it effects the society. It was created by using the secondary data available on the internet.
The document discusses the role of radio in disseminating information and raising social awareness. It outlines how radio serves to inform, educate, and entertain the public. Specifically, it notes that radio is an effective medium for (1) providing information to both urban and rural populations, (2) delivering educational content on topics like health and agriculture, and (3) mobilizing communities towards common goals like immunization campaigns. The document also reviews the history and development of radio in India from its beginnings in the 1920s to the establishment of Prasar Bharati in the 1990s.
Participatory communication involves sharing information and ideas between all parties in a communication. It is defined as a type of communication where all individuals feel they have equal access to express their viewpoints and experiences. The importance of participatory communication is that it motivates active participation from all sides, allows for understanding of problems from people's perspectives, and promotes quality interaction and equal opportunity for participation between organizers and participants. The process involves giving priority to people's perspectives to identify and analyze their problems and opportunities and improve the situation through self-mobilization.
This document discusses various tools used for development communication. It describes tools such as dialogues, focus group discussions, key informant interviews, participatory rural appraisal techniques, participatory action research, community need assessments, workshops and exhibitions, discussions and debates, and visioning sessions. For each tool, it provides details on what the tool is, when it should be used, and examples. It also discusses advantages and limitations of different tools such as dialogue, focus group discussions, key informant interviews, participatory rural appraisal, and participatory rural community appraisal. The document aims to explain how different communication tools can be effectively used for development.
Role of radio in developmental communicationmaniyara
Radio has played an important role in developmental communication by disseminating information on agriculture, fisheries, animal husbandry, food security, education, and the environment to facilitate social development. Developmental communication uses techniques like information sharing, behavior change programs, and community participation to promote positive social change. Radio was used in developmental communication experiments coordinated by universities and organizations to broadcast messages on local issues to villages in India. Radio forums in the 1950s and 1980s addressed topics like adult literacy, legal rights, and agriculture to promote rural development.
- Television is able to attract large audiences from all ages, literacy levels, and socioeconomic classes, making it the largest mass medium.
- In India, television has been used more for educational and informational purposes rather than entertainment since its introduction. It aims to promote national integration, development, and disseminate messages about social and economic change.
- Television's audiovisual nature allows it to vividly portray events and influence audiences in a memorable way, making it well-suited for transmitting live news, events, and social messages.
1. Traditional and folk arts in India have long been used for moral, religious, political, and educational purposes by communicating messages to rural masses.
2. In modern times, Gandhi effectively used oral communication and folk arts like songs, dramas, and puppet shows to spread messages about the independence movement in rural areas.
3. The Indian government recognizes the importance of traditional and alternative media, and organizations like the Song and Drama Division use folk performances, exhibitions, and other methods to communicate information about development programs and social issues to rural populations.
1. Folk songs and traditional media have played a significant role in rural development in India by communicating messages about socioeconomic and political issues to rural communities.
2. Traditional folk media like folk songs, dances, puppet shows, and storytelling are embedded in local cultures and remain effective ways to convey development messages due to their social roots and use of local languages and contexts.
3. Political parties and development programs have utilized various folk forms like songs and theater to spread awareness of issues and candidates during elections or health campaigns. Traditional media maintain credibility with rural audiences due to their cultural authenticity.
The document discusses how Rupantar, a development organization in Bangladesh, uses traditional cultural forms like pot songs, folk drama, and popular publications for development communication and non-formal education in communities. It describes how these forms are rooted in local culture and use colloquial language to effectively impart messages on issues like women's empowerment, disaster preparedness, and livelihoods to millions of people annually, including those who are illiterate. Rupantar adapts these forms to incorporate modern topics while maintaining their grassroots appeal, flexibility, and ability to satisfy needs for self-expression.
Module 2 (Intro to traditional media) Zakia Ma'amRhea Gupta
Traditional folk media like folk dances, dramas, and songs are still important ways to communicate with rural populations in India given high illiteracy rates. These forms are integrated with local languages and customs and can effectively spread messages about development issues from health to education to rights. Government and nonprofit organizations increasingly utilize folk media for social marketing and development communication because these forms attract large audiences, are economical, and impart messages subtly without audiences realizing they are being taught.
Folk Media is the only channel of Mass Communication which,
represents “PEOPLE” and “THEIR TRADITIONS”. Get to learn about its origin, Advantages and disadvantages in present time being from a journalists' point of view.
Role of Folk media in our society and communityVeenitaDebnath
Folk media, including folk tales, songs, and dances unique to communities, can effectively preserve cultural heritage when used as a communication medium. It has been used for centuries to pass down wisdom between generations and communicate important information to rural populations in an accessible way. Examples of how folk media supports rural development include raising awareness of healthcare initiatives and promoting cultural tourism and environmental conservation by educating people on local traditions and ecosystems. Overall, folk media is a valuable communication tool that both preserves cultural identity and enables positive social change.
Impact of Media on Socio Economic Conditions of Rural Area with special refer...professionalpanorama
Media has impacted the socio-economic conditions of rural areas in Jaipur, India in several ways. It has increased economic opportunities for farmers by providing timely information on market rates and farming techniques. It has also helped eliminate middlemen and increase sales prices for agricultural products. Media campaigns have improved public health and sanitation by promoting initiatives like building toilets in homes and vaccination drives. While media still has room to grow in rural areas, it has begun playing a valuable role in development and social change.
This document discusses communicating through traditional media. It begins by explaining that traditional media, such as street plays and puppet shows, are an important communication tool for reaching remote populations without access to technologies like television or radio. Traditional media are flexible, live, natural, and free of advertisements and language barriers. The document then discusses how traditional media are used for socio-cultural communication at festivals and gatherings. Finally, it describes how traditional media like songs, dances, and street theater have been used effectively to raise awareness on social issues like health, the environment, and women's empowerment in India.
The document discusses rural marketing in India. It provides details on various aspects of rural marketing such as definition, features, understanding rural markets, traditional media used, and challenges. Some key points:
1. Rural marketing in India is complex due to a large, scattered population with diverse socioeconomic backgrounds and low literacy. Most rural income comes from agriculture.
2. Traditional media like puppetry, folk theater, songs, wall paintings and demonstrations are effective for communicating with rural audiences. Government and companies have used these methods for outreach.
3. Understanding rural consumer behavior is challenging due to lack of research and conventional tools not working well for illiterate populations. Alternative visual tools using color associations show promise.
The document discusses media culture and cultural studies. It defines media culture as a society heavily influenced by mass media where communication occurs instantly across large populations. Cultural studies is defined as a field that analyzes politics of contemporary culture, its history, traits, conflicts and contingencies. The document outlines different types of media and approaches to media studies. It discusses concepts in cultural studies put forth by Stuart Hall and how cultural studies examines how media culture influences identity and social relations through its representations.
This document discusses development communication and its use of various media to promote development activities. It defines development communication as using communication to promote development. Different forms of media like radio, television, print, and traditional media are used to spread development messages to people. Key groups involved in development communication include development agencies, voluntary organizations, concerned citizens, and non-governmental organizations (NGOs). The core areas of development that communication focuses on are listed as agriculture, education, health, sanitation, income generation, and more. Traditional media like street theatre and comics created locally are highlighted as effective ways to communicate on sensitive topics.
This document summarizes an international seminar on socio-cultural communication in development held in 2001. The seminar was arranged by Ansted University and presented various concepts of socio-cultural communication including how it relates to society, culture, communication, and development. It discussed objectives like identifying socio-cultural elements that reflect community values and updating community workers' skills through participatory techniques. Methodologies included participatory rural appraisal tools. The context discussed definitions of society, culture, communication, and development from various sources. The document covered topics like communication processes, socio-cultural networks, and effects of socio-cultural communication on mass communication, social actions, and community strength.
Traditional media refers to non-electronic forms of communication that have been passed down through generations, such as dance, drama, folktales, and symbols. In rural areas where technology like television is unavailable, traditional media continues to be used to share information between villages. Some examples discussed are using drums to send announcements, puppetry, and storytelling. While traditional media has advantages like low cost and cultural relevance, it also has a limited reach compared to electronic media. The document argues that traditional media can still be effectively used for development purposes by building on existing cultural practices.
Media Culture - as an effective tool in Cultural Studies.Sagar Ladhva
My Pretensions on Media Culture - as an effective tool in Cultural Studies.Cultural Studies: Main Concerns Subjectivity and power relations (Race, gender, class relations) in culture (cultural hegemony). the circuit of culture.
Community Radio and Gender – Towards an Inclusive Public SphereKanchan Malik
Citation:
Malik, Kanchan K. Malik and Bandelli , Daniela. (2012); “Community Radio and Gender – Towards an Inclusive Public Sphere” paper presented at the India Media Symposium: Public Spheres, the Media & Social Change organized by University of Queensland (Australia), Brisbane, between November 21-23, 2012.
communication For Development And social ChangeFatima Muritala
The document reviews a book about communication for development and social change. It discusses how the book highlights the relationship between communication, development, and social change. However, the book does not critically examine the causes of poverty or how it can be eradicated. It also views poverty from different perspectives and discusses how communication models and technologies have been used to address poverty by involving local communities. While the book explains development theories and approaches, it does not achieve explanatory dominance with the perspectives it presents. It also discusses UNESCO's role in communication for development programs that promote free expression and media pluralism.
This document discusses community radio as a tool for development. It provides background on community radio, including definitions and principles like access, participation, and community ownership. It discusses examples of community radio initiatives in India and other countries. It outlines the role community radio can play in areas like education, agriculture, disaster management, and gender empowerment. It also examines case studies of specific community radio programs in India and how they engage local communities.
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How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Role of Traditional Folk Media in Rural Development
1. Presented By
Bidyut Pritom Gogoi
M.Sc.(Ag.) 3rd Semester
Reg.No- M/EE/174/2019-20
Dr. Rajendra Prasad Central Agricultural University, Pusa, Samastipur, Bihar
SEMINAR IN CHARGE
Dr. S.P. Lal
Assistant Professor
Credit Seminar
On
Role of Traditional Folk Media in Rural
Development
Department Of Extension Education
3. Introduction
Objectives
Traditional Folk Media, Forms, Types, Examples
Characteristics, Advantages
Importance of folk Media in Development
Research reviews, Case studies, Experiments
Role and usage of Folk media in modern themes
Strategies and Approaches to use folk media
Conclusion
References
3
4. Objectives
O To highlight the concept of Traditional Folk Media.
O To emphasize the importance of Folk Media.
O To describe the role of Folk media in development.
O To suggest Strategies for Agricultural Extension Work.
4
5.
Traditional Folk Media
Traditional Folk Media is a term
used to denote “People’s
Performances”
Performing arts which are
cultural symbols of people.
Folk dance, rural drama and
musical variety of the village
people.
5
6. Folk media, as traditional forms
of communication, have
evolved as grassroots
expressions of the values and
lifestyle of the people.
It embodies the traditions,
cultures and customs of
traditional people which is
transmitted from one generation
to other within the community
by words or visually or from
memory to memory. (Das 2013)
6
12. Why folk Media ?
• Almost 70 % of people resides in villages.
• Most of them are illiterate.
(15 years and older male – 35.6, female 64.4 %)
UNESCO- 2018
• For them the mass media is
too glamorous, impersonal and unreliable.
(Pandey,1999)
• No access to mass media
lack of electricity,
high cost,
for being highly technical,
improper transport, etc.
http://uis.unesco.org/en/country/in?theme=education-and-literacy
12
13. Characteristics of Folk Media
FOLK MEDIA
Easy to
comprehend
Local language, local
talent
Accepted by society
Immediate rapport
Personal
Prompt feedback
Entertainment
element
13
14. Advantages of Folk Media
• Intimacy with the masses.
• It is physically very close to the people.
• Scope for repeat performances.
• Regional / local level variations are
important.
• Scope for non-verbal communication.
• Use of local language, costumes.
• Low cost.
• Audience participation.
14
16. Development Communication:
strategic communication
information dissemination
produce positive social change
• Development through communication media is happening all over the
developing world.
• Development communication aims at educating people through
participatory approach.
DEVELOPMENT COMMUNICATION AND TRADITIONAL
MEDIA
16
17. Folk media are personal forms of entertainment and communication. They
provide acceptable means of bringing development issues into the community
in its own terms.(UNESCO,1972)
Parmar(1973), Zaidi(1975), Sanzgri(1977), stated that traditional art forms
like drama, puppetry, folk songs etc. can be effectively utilized to pass on
messages of national development to Indian rural masses.
Van der Ban and Hawkins (1996) have reported that in Java, shadow puppets
were utilized to promote agricultural innovations. In Nigeria, the use of
fertilizer and tractor was promoted through traditional folk songs.
Research Reviews
17
18. Folk media is a Important tool in the process of motivating rural masses
towards accepting social changes that are being introduced through various
development agencies. (Chapke and Bhagat,2006)
Gupta, (2015) reveals that Folk media can play a vital role in communicating to
and with the people, particularly, in rural areas, including the modern messages.
They can be effective as rural people do not understand the language of modern
communication.
Padmanabha, K.V. and Kumar, S. (2020) stated that Yakshagana is being
used for disseminating different development messages for the past many years.
They have also examined the changing role of Yakshagana in looking at the
changing approaches to agriculture and has found that the folk media play a
significant role in agricultural communication, especially in extension activities
in developing countries like India.
Cont.
18
19. Usage of TFM in Agricultural Extension
Services
Use of Theatre in Development Message
Ahmadu Bello University, Nigeria, Department of Rural Sociology
Target Audience: Farmers
Venue: In fields, under mango trees/ gathering places of farmers
Themes: Corruption of govt. officials
Fertilizer Swindling by Tradesman
19
20. Steps in Message Design and Act:
Interview with farmers to identify problem
Involve villagers in understanding the problem
Involve them in drama creation
Let the villagers perform
Reflection over drama
Planning of Action for community
20
21. Extension Service through Yakshagana
• Yakshagana and Krishi Vijaya (2011)
• M. T. Shanthimoole, Sullia taluk, Karnataka.
• Theme: Organic Farming
• It depicted a story of a depressed farmer who has lost interest in farming because
of the various losses he faced.
21
22. Rural Development through puppetry- A Case Study
Shanker Singh, a community worker in Social Work Research Centre,
Tilonia, Rajasthan (A reputed voluntary organization) used puppets to
create awareness and mobilize people for development.
He innovated a character. ‘Jokhim Chacha’, supposedly a 300 year old
man who would call anyone a child and chide even elders and
authorities.
Thus, even sensitive topics were handled amicably without hurting
anyone. After all Jokhim Chacha was such elderly.
Shanker Singh was very much in demand in villages etc. pull crowds
and appeal for donations or good road or solve such other problems. 22
24. “Alha”, the popular ballad of Uttar Pradesh, “Laavani” of
Maharashtra, “Gee-gee” of Karnataka, ‘Ojapali’ of Assam were
effective in arousing the conscience of the people against the colonial
rule of the British.
Eminent Tamil poet Subramanya Bharti used folk music to invoke
patriotism in the people.
Folk tunes succeeded in popularizing songs glorifying the charkha or
spinning wheel and boycott British made goods.
Role During Freedom Struggle
Role During Freedom Struggle
24
25. In the 1940’s,
Indian People Theatre Association (IPTA), used forms like “Jatra” of
Bengal, “Bhavai” of Gujrat, “Tamasha” of Maharashtra and “Burrakatha” of
Andhra Pradesh to increase social awareness and political education.
The significance of folk arts in social and political communication was felt
and recognized by Jawaharlal Nehru who once said,
I am greatly interested in the development of a people’s theatre in India. I
think there is a great room for it, provided it is based on the people and their
traditions.
Otherwise it is likely to function in the air. It is a people’s approach.
Nevertheless, I think an effort should be made in the direction. (IPTA Bulletin,
1943)
25
26. National Government started a full-fledged Song and Drama Division
in 1954.
A decade later, the Amarnath Vidyalankar Committee,(1960)
recorded that :
"From the point of view of its great appeal to the masses and its quality
of touching the deepest emotions of the illiterate millions, the medium
of song and drama is matchless".(origin and development of Mass
media in India,IGNOU,2001)
Used during Community Development
Programme
26
27. Cont.
The National Programme of Drama started in 1956 by Akashvani
aimed at acquainting people in different parts of the country with the
dramatic literature of regional languages and emphasized folk musical
plays.
Television, also contributed to popularization and archival of different
folk forms of India.
For e.g. Krishi Darshan, (1967) a programme for farmers aired on
Doordarshan, frequently broadcasts performances by folk singers.
27
28. UNESCO and MacBride
Commission
The International Planned Parenthood Federation and UNESCO organized
a series of meetings on the integrated use of the folk and the mass media in
family planning communication programmers seminar in London 1972
follow-up workshop in Delhi in 1974.
The London Seminar declared that
"themes like family planning programme are intensely personal and
have to fall back on motivational methods which touch traditional beliefs,
customs and social structures ...’’
When they were integrated with mass media, the result was even more
rewarding.
28
29.
Even when modern media have penetrated to isolated areas, the older forms
maintain their validity, particularly when used to influence attitudes, instigate
action and promote change. (The MacBride Commission 1977)
29
30. Workshop in Delhi (1974) declared that "no communication
strategy would be complete unless it included people's traditional
media".
The' Delhi Declaration confirmed the positive qualities of folk
media and declared that they were indeed the most viable tools of
communication in rural countries.
Efficacy for Development Communication
30
31. Traditional folk media is being used in:
family planning campaigns,
in health care programs
in environmental protection projects
in adult literacy programs
in child protection
women empowerment
31
32. CASES OF COMMUNICATING DEVELOPMENT THROUGH
TRADITIONAL MEDIA
• In 1970s:
A voluntary Non-Governmental Organization in Kerala called Kerala Sastra
Sahithya Parishad (KSSP) organized Science Jatha.
• In 1980s:
Ravi Varma of Vikas Lok Manch, Hame Jawab Chahiya (1985) on the Bhopal
gas tragedy.
During the Chipko and Apiko movements,
Environmentalists used folk arts in South India in the ‘Save the Western Ghats’
campaign of 1985 which was headed by Seva Sangh.
Rajasthan Adult Education Association (RAEA)
32
33. Cont.
• Puppetry in District Primary Education Programme (DPEP) in 1994.
• Puppets are also being increasingly used for addressing issues such as child
education, modern methods of farming, construction of toilets etc.
• Street theatre, puppet shows and other folk mediums in Total Sanitation
Campaign (TSC) (1999).
• TSC campaign has yielded success in Assam by converting kutchha toilets to
sanitary latrines and ensuring total environmental sanitation in rural areas.
33
34. Approaches to use TFM
Theme:
Folk wisdom and Technological information on climate change
and agriculture
Target Audience :
Venue:
Message design:
Format: Puppet show, story telling, local folk songs
34
35. The folk media are very sensitive.
They need to be handled with care
and consideration in the entire
process of integration.
Care must be taken to chose the
right form to disseminate the
relevant messages in tune with the
needs of the society.
BLENDING TFM WITH MASS MEDIA
A WORD OF WARNING
35
36. Conclusion
• Traditional media uses a subtle form of
persuasion.
• This cannot be equaled by any other
means of communication.
• To communicate message of development
folk media should be use planned manner.
36
37. References:
• http://egyankosh.ac.in/handle/123456789/7263
• http://www.kkhsou.in/main/masscom/traditional_folkmedia.html
• http://kkhsou.in/eslm//SLM%203rd%20Sem/Bachelor%20Degree/Journalism/G
JMC%20S3%2002%20(Block%201)%20Eng.pdf
• Das, P. K. (2013) Legal Protection of Traditional Cultural Expression or
Folklore in India: An Appraisal. Shodh Prarek. Vol. III. (Issue-3). 8-13.
Lucknow: Veer Bahadur Seva Sanstha.)
• Gupta, Vandana; Folk Media in Development Communication; International
Journal of Research, 2015, p-1-4
• Padmanabha, K.V. and Kumar, S. (2020) Folk Media for Agricultural
Extension: A Study of Yakshagana–A South Indian Folk Theatre. IJASSH. June
20, ISSN: 2347-7474, p 1-8
• Van der Ban AW, Hawkins HS (1996) Agricultural extension. Hoboken: Wiley.
• Chapke, R. and Bhagat, R. Traditional Folk Media: A Potential Effective
Communication Tool in Rural Area, AIAEE, 22nd Annual Conference
Proceedings, Clearwater Beach, Florida, May 14-19,2006: pp: 123-133. 37