Folk media refers to traditional forms of communication like music, dance, drama, and puppetry. It has been shaped by the cultural norms of people over many centuries. Folk media is an effective tool for development communication in rural areas where mass media doesn't reach and literacy is low. It has been used to raise awareness on issues like agriculture, health, nutrition, environment, education, and women's rights. If utilized properly, folk media can help connect people to their culture while addressing social issues and revitalizing traditions.

1. UNIT-VII
FOLK MEDIA
DR.ANJALATCHI
M.SC(N)MD(AM)MBA(HA)

4. INTRODUCTION
• The human urge to express, communicate, and
share something beautiful gave birth to
performing arts such as folk and traditional
media. Folk performing arts have changed
structure continuously over centuries
according to the needs of changing situations
but without losing their functional relevance
to society.

5. TYPE OF FOLK DANCE STATE WISE

6. FOLK FORMS

7. FOLK FORMS

8. Meaning of folk media
• Folk Media refers to traditional media based on sound,
image and sign language. It is expressed in the form of
traditional music, drama, dance and puppetry.
Bangladesh has inherited several rich, effective popular
and powerful folk media forms, which were developed
over the ages characterizing cultural norms of the
people. Ingredients of folk media are given special
projection in the mass media and as such folk media are
being used in development communication (to bring
about attitudinal and behavioral changes of the people)
and advertising.

10. BIDESIA (BIHAR FOLK)

11. CHHAU-(JH,WB)

12. Use for folk media
• Messages on issues like
• agricultural development,
• primary health care and
• nutrition,
• ENVIRONMENT,
• education,
• women and child rights are projected through
the folk media.

13. IMPORTANCE OF FOLK MEDIA IN
DEVELOPMENT COMMUNICATION
Ninety percent of the world's population lives in developing countries
and 70% of them live in rural areas.
Mass media such as newspapers, television, and the internet Still do
not effectively reach these people.
Moreover, many research studies show that these media do not have
the required impact in terms of motivating change and
development.
In addition, high rate of illiteracy impede s the development of almost
80% of India's population who reside in the rural areas.However,
folk arts and traditional media have proved their excellence in
bonding and creating affinity in the community as demonstrated by
community festivals like Ganesh Chaturthi in Maharashtra and
Lohri in Punjab In traditional societies, art is an integral part of the
process of living in the community.

14. IMPORTANCE OF FOLK MEDIA

15. TAMASHA

16. Type description

17. BHANGRA

18. ROUF-J & K

19. Continued

20. GOTIPUA (ORRISA)

21. DANDIYA-GUJARAT

22. PAWADA

23. PAWADA

24. BIHU-ASSAM

25. KEERTANA

26. KEERTHANA

27. YAKSHAGANA

28. NAUTANKI

29. NAUTANKI

30. DASHAVATAR

31. RAMLILA&RASALILA

32. JATRA

34. BHAVAI

35. BHAVAI

36. THERUKOOTHU

37. PUBBETRY SHOW

38. CONTINUED

39. FACT AND STATISTICS

40. FOLK SONG AND FOLK DANCE

41. MELA AND FESTIVALS

42. STORY
TELLING/KEERTHANA/HARIKATHA/RIDDLES/PROVERBS

43. BIOSCOPE/MUNADI/WALL PAINTING

44. ADVANTAGES OF FOLK MEDIA

45. CONTINUED

46. PROS AND CONS OF FOLK MEDIA

47. RESEARCH REQUIREMENTS

48. CONTINUED

49. Summary
• Folk media is an effective means of communication in
today’s world since it not only helps connect people
with their cultures but also revives the lost culture of
the society. Folk media forms the language of
expression for the local populace and gives them a
chance to voice out their opinions on various issues. It
depicts the constantly changing face of any society
along with its virtues and vices. It is a method to
underline certain dominant ideologies of the society
through its own people. If observed closely, traditional
folk media is an excellent tool to enhance
communication and promote dialogue at the grass root
level of any society.

50. SNAPSHOT OF FOLK DANCES