The document provides an 11 point plan for a successful trade show booth design. It begins by stating that over 205 million people in the US attend trade shows. It then outlines the 11 points which are to have a clear message, use creativity, create an attractive booth, use proper images, have table covers, use open space, make the booth welcoming, use banners in unexpected locations, use three-dimensional visuals, have scrolling banners, and create an alluring booth that draws attention. The document emphasizes creating an eye-catching booth to effectively communicate your message and attract customers.

1. And how to make the most of it!

2. THE TRADE SHOW
• For every industry, there is a trade show
somewhere in the United States.
– Over 205 Million people in the United States attend
"the 1.8M conventions, conferences, congresses,
trade shows and exhibitions.

3. BOOTH DESIGN
ELEVEN POINT PLAN FOR SUCCESSFUL BOOTH DESIGN
1. Clear message 6. Use open space
2. Use your creativity 7. Make a welcoming booth
3. Create the most attractive booth 8. Banners in unexpected locations
in the show
9. Use three-dimensional visuals
4. Proper images
10. Scrolling banners
5. Table covers
11. Alluring booth that no one will be
able to ignore

4. CLEAR MESSAGE
• An effective tradeshow booth design
needs to clearly communicate your trade
show marketing message.

5. USE YOUR CREATIVITY
• Use your creativity to create the perfect
and most artistic booth that will catch
attention.

6. CREATE ATTRACTIVE BOOTH
• Create the most attractive trade show
booth possible within your budget and
deadlines!

7. USE PROPER IMAGES
• Don't make it difficult for a customer to see
what you are selling. Logos, graphic
indicators and picture should be readily
visible

8. TABLE COVERS
• Table covers are a great way to dress up
your trade show booth!
• Printed or unprinted table covers make an
excellent base for any display.

9. USE OPEN SPACE
• Leave enough open space that customers
are able to freely enter and exit the booth
without hindrance.

10. MAKE WELCOMING BOOTH
• You must put yourself in the mindset that
all the prospects in the hall are your
guests.

11. BANNERS IN UNEXPECTED LOCATIONS
• Use a banner pole to locate your banner in
an unexpected location. Or other means to
change the look of your booth.

12. USE THREE-DIMENSIONAL VISUALS
• 3D perspective creates much greater
visual impact than 2D marketing mediums.

13. SCROLLING BANNERS
• Scrolling banner stands have graphic
banners that literally move to grab the
attention of the audience.

14. ALLURING BOOTH THAT NO ONE
WILL BE ABLE TO IGNORE
• If you present an attractive and alluring
trade show display, complete with all
samples, pamphlets and information
relative to your products you are bound to
draw attention.

15. THANK YOU FOR YOUR TIME!
We hope our eleven tips will help
make your next trade show booth
a success!