This document provides tips for creating an effective brochure. It advises to strategically plan the purpose and goals of the brochure and tailor its content and design to the target audience. The document recommends using quality graphics, limited fonts and colors consistent with the brand, and a clear headline and call to action. Brochures should be concise and avoid complicated words. Formatting and word selection are important to engage readers.

1. #brochure #targetmarket#goals#copywriting#quality #graphics #colors#fonts#headline
#strategicthinking
DO’S AND DON’TS OF A MEMORABLE BROCHURE BY RUSH HOUR PRINTING AND GRAPHICS
No matterthe industryorsize of yourbusiness,brochuresare agreatway of showcasingyour
businesstoyourtargetmarket.However, simplyknowingusing the brochure isnotgoingto be
enoughforyouand your business.
Beloware do’sand don’tsof creatingan effectivebrochure foryourbusiness.
DO’S
STRATEGIC THINKING – be verydeliberate withyourbrochure,don’tjusthave one because
everyone else hasit.Decide onwhatitspurpose isbefore yousettle onthe design.Decide whether
your brochure is informational,apointof sale,supplemental,directmail etc.
FOCUSON THE GOALS –once you have decidedonthe purpose of the brochure,tailoritto fitthe
purpose.Withoutthe firststep,one usuallyendsupwithabrochure that isjam-packedwith
differentinformationthatjustendsupconfusingthe reader.
KNOW YOUR TARGET AUDIENCE – byknowingthe people youwantyourbrochure toreach, youwill
knowhowto betterappeal tothem.Thisallowsyouto know the tone,style andappropriate
language yourcopywritingwilluse tobettercommunicate withyourtargetaudience.
USE QUALITY GRAPHICS– nothingmakesabrochure stand outlike high-qualitygraphics.Theyinject
a more professional edgetoitand make yourtarget markettake you more seriously.
COLORS – choose a combinationof twoto three colorsthatpreferablyare yourbrandcolors.This
makesitgel withthe rest of your image andalsomakesyour brochure easilyidentifiableas
belongingtoyourbrand.
RELEVANT HEADLINE AND TAGLINE– the headline isveryimportantindrawinginyourreader,
therefore the headline,aswell asthe tagline,shouldeffectivelycommunicatetothe readerwhatthe
brochure istalkingabout,andin a concise manner.Inthisway,the readercan still understandwhat
the brochure is aboutat firstglance.
HAVE A CALL TO ACTION – the call to action motivatesthe readertowantto engage withyoumore.
Do not simplyassume thatyourbrochure as iswill move yourreaderintocontactingyou.
DON’TS
USE TOO MANY FONTS – for yourbrochure to easilycapture andmaintainthe attentionof the
reader,itneednotbe clutteredwithtoomanyfonts.Thiswill take awayfromthe useful information
the brochure may have.
OVERDO THE DESIGN – overdone brochuresmake ithardforthe readerto prioritize whatto
concentrate on.At RushHour PrintingandGraphics,a graphic designerwill workcloselywithyouto
ensure youhave a tastefullydesignedbrochure thatalsocommunicatesbettertothe readers.

2. BE WORDY – a heavilywordedbrochure doesnot inspire areadertotake time onit.Use simple
concise wordingthatcan be easilyreadthroughwithinashort periodof time.
USE COMPLICATED WORDS – mostpeople whowill be gettingyourbrochure will notunderstandall
the jargon youput inand frankly don’tevencare aboutthem.All bigcomplicatedwordsdoisgetthe
readeruninterestedinengagingwithyourbrochure.Use easilyunderstandablewordsandgraphics
to explaincomplex concepts.
Call RUSH HOUR PRINTING AND GRAPHICS for all your printingneeds.