Getting viewers to stand back and have a look at your event space is a challenging thing to achieve. However, the following are our top tips on how to use your printed materials like banners and posters to get viewers to do just that and turn them into customers.

1. #printedmaterials #events #brochures #flyers #posters #leaflets #banners #QRcode
#brandcolors #design
HOW TO ENSURE YOUR PRINTED MATERIALS STAND OUT AT EVENTS
Getting viewers to stand back and have a look at your event space is a challenging thing to
achieve. However, the following are our top tips on how to use your printed materials like
banners and posters to get viewers to do just that and turn them into customers.
Draw attention
Your printed materials are important tools that give you that competitive edge when you are
displaying your business at trade shows or at an event alongside other stands. For instance,
banner stands can function as independent displays that ensure you use up the available space
adequately and be conspicuous as well. Additionally, banners have the extra advantage of not
needing the use of your wall space or event table thus leaving room for the other printed
materials like flyers, posters, leaflets and brochures. Simply make sure that your brand logo is
clear and shown high on your banners and posters to attract prospects and tell them who you are
as they approach your stand.
Use of the QR code
QR is short for Quick Response meaning they are barcodes that you can include in your printed
materials that can quickly be read by a cell phone to show details about your business. Using QR
codes on your leaflets and posters is an easy and quick way of connecting with potential
customers. A QR code can be used to give your customers a direct access point for them to know
about your business either by letting them discover your website or even a link to a specific deal
or discount for advertising purposes.
Display your brand colours
Apart from using posters or pull up banners, you can also produce a backdrop that is fully printed
or even a large curved banner stand. This way, you can create a background for your entire stand
that gives you the chance to showcase your brand colours. Remember, always keep it simple

2. with your logo as well as the tagline and branding, letting the colours of your brand make your
banner stand out.
Make use of your posters
You can create a suite of posters, with each poster displaying the different services your
company offer and also its benefits, instead of using a single poster with one message on it. The
poster template should be uniform but at the same time standing out from each other. This way is
the beginning of creating and showing off your brand identity.
Promotional gifts
Trade shows and events give customers an opportunity to wander around and see what products
or services there are on offer and in any case, a giveaway gift is always a good idea; everyone
loves free things. Ensure that the giveaway gift you offer your customers has your company logo
and more importantly, a call to action.
Be one of a kind
A good design is the one that is unique since a unique design makes all the difference. Think
about the message your banners and posters should take across and always research on your
competitors to avoid looking like everyone else.
Your printed materials are important to get your business out there and these useful tips can help
you get the most out of your stand trade event and at the same time showcasing your business to
potential customers.