This strategic deck details a digital campaign prepared for WD-40 to help increase awareness in a new target audience. Full creative brief is located at the end of the deck. www.linkedin.com/in/anyacgonzales

1. Campaign: You’ll Never Need Another Tool
aardvark
&
abbie lin & anya gonzales

2. • This deck details a digital campaign prepared
for WD-40 to help increase awareness in a
new target audience.
• Full creative brief is located at the end of the
deck.

3. Brand
Essence
• Multipurpose
lubricating
spray
• Strong
American
heritage

4. Problem/
Challenge • Lack of knowledge
of range of use
• Little/no frame of
reference

5. Audience
• Fathers; Married;
Between 25 to 45.
• Income $35K-$75K.
• Takes a 50-50
approach to parenting.
• Not against using tried
& true products or
brands.

7. The countless
uses of WD-40
easily make it
the only
essential,
everyday tool.
Core
Message

8. Idea Exploration

9. Final
Executions

12. OOH
Execution:
Graffiti
Decal

14. OOH: Deli
ticket decal
dispenser
Instructions for use
1. Put in your pocket
2. Look for a spot that
squeaks or is rusty
3. Be creative! If the
bartender's pick-up lines
are weak, slap one on the
bill.
4. Peel off the backing and
stick to your satisfaction
5. #mishapmanaged

15. Digital:
Twitter
Hack

19. Thanks for listening!
Questions or comments?