ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up
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Accompanying video presentation: https://youtu.be/nE4MZpG6mGk Karen and Kiersten from Shopify's Point of Sale team share their thoughts on planning, executing, and running a pop-up at ShopLaunch, a bi-weekly event helping entrepreneurs and small business owners succeed. You can join the ShopLauch meetup at meetup.com/shoplaunch and the Facebook group at facebook.com/groups/ShopLaunch.
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This document discusses the importance of visual merchandising and location for increasing sales. It emphasizes that while sales and foot traffic are important, visual merchandising is key to boosting the value proposition and converting consumers. Effective visual merchandising involves showcasing profitable products through displays, cabinets, and mannequins. Location strategy must consider both physical store placement and online presence through e-commerce in order to reach the large global audience on the internet.
Your eCommerce Guide To the Holiday Season
The holiday season is right around the corner, and the question is -- is your eCommerce shop ready? It better be, because 20-40% of all retail sales come in the last 2 months of the year. On top of that, the average order value for online purchases was up 10% from 2012 to 2013, and according to Shop.Org’s predictions there will be an 8%-11% growth in online sales in 2014. If you want to take advantage of this potential for sales then you should check out these 6 eCommerce tips for the holiday season!
Visual Merchandising guidelines and playbooks, get ahead in retail
The presentation discusses the importance of creating visual merchandising (VM) guidelines for retail stores to ensure consistency across locations. It recommends communicating VM standards through merchandising playbooks containing photorealistic renders that inspire store associates. Guidelines standardize the customer experience, boost sales by highlighting strategic products, and make seasonal initiatives easy to implement uniformly. The presentation provides tips on developing guidelines, using renders to visualize concepts, and working with stakeholders.
Creating customers
The document provides tips for sales associates at a rent-to-own store on how to successfully close sales with customers. It emphasizes greeting customers with a friendly introduction, spending the first three minutes learning about the customer's needs, demonstrating why renting is beneficial over other options, showing various product options that fit the customer's interests, addressing any objections, and finalizing the sale. The overall goal is to build rapport with customers and help them find the right products within their budget.
Designing your business model
The document discusses business models and their components. It provides examples of how to describe different elements of a business model, such as:
1) The value proposition, target customer, distribution channels, and key resources of Ben & Jerry's in their early years operating an ice cream shop in Burlington.
2) How Ben & Jerry's later expanded their business model to allow for larger distribution and increased revenues through selling prepackaged ice cream in grocery stores.
3) The business model of a hypothetical New England food company focusing on locally sourced, fresh ingredients and sustainability.
Trade Show Marketing Tips
www.farfromboring.com - Make your next trade show a successful one with these trade show marketing tips.
Tips for Launching a Pop-up Shop
This document provides tips for launching a successful pop-up shop, including planning early, setting objectives, choosing a good location, designing displays, marketing effectively, and evaluating performance. Key steps include budgeting costs, hiring staff if needed, creating a positive customer experience, and deciding on payment methods. With proper preparation and promotion, a pop-up shop can test products, boost brand awareness, and generate sales for a limited time period.
Social entrepreneurship 2
The document provides guidance on how to become an entrepreneur and start a business. It discusses:
1) Developing a business idea and evaluating its viability through market research and determining production costs. A business plan should then be written to outline the product, target market, competition, marketing strategy, manufacturing process, and finances.
2) Creating a business name by branding the company, considering the target customer base, making lists of descriptive words, ensuring the name is not trademarked, and registering the name as a trademark.
3) Key components of a successful business plan including analyzing potential markets and market size, identifying startup needs, preparing product samples, researching locations, determining costs, structuring the business and management,
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ShopLaunch Presentation: Planning, Executing, and Running a Pop-Up
- 1. PLANNING, EXECUTING & RUNNING A POP UP
- 2. WHY SHOULD YOU RUN A POP-UP?
- 3. HOW TO PREPARE FOR A POP-UP
- 5. WHY SHOULD YOU OPEN A POP-UP SHOP?
- 6. WHY SHOULD YOU OPEN A POP-UP SHOP? Establish the Experience of your Brand
- 7. WHY SHOULD YOU OPEN A POP-UP SHOP? $50 BILLION: Annual pop-up shop sales in the U.S.
- 8. WHY SHOULD YOU OPEN A POP-UP SHOP? $100,000: Approx. cost of opening a new brick-and-mortar store
- 9. WHY SHOULD YOU OPEN A POP-UP SHOP? LOCATION, LOCATION, LOCATION: Sell anywhere without breaking the bank
- 10. WHY SHOULD YOU OPEN A POP-UP SHOP? 60%: Customers buy 60% more when shopping in person than online
- 12. HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
- 13. ✓ Decide On A Venue OR Con, Tradeshow, Craftfair HOW TO PREPARE FOR A POP-UP: “TO-DO’s”
- 14. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Decide On A Venue OR Con, Tradeshow, Craftfair * Consider Front & Back Of House
- 15. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Decide On A Venue OR Con, Tradeshow, Craftfair * Plan For Transport & Loading Of Products
- 16. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Create A Marketing Plan
- 17. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Create A Social Schedule
- 18. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Decide What Products You Are Selling
- 19. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design The Space
- 20. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design the Space * Plan The Layout & Flow Of Customers
- 21. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design the Space * Plan For Merchandising Your Products
- 22. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Design the Space * Ensure Products Are Secure
- 23. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Consider The Customer Experience
- 24. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Consider The Customer Experience * Make It Easy For Customers To Shop
- 25. HOW TO PREPARE FOR A POP-UP: “TO-DO’s” ✓ Consider The Customer Experience * Plan The Checkout
- 28. COORDINATE THE LOGISTICS ✓ Decide On Pop-up Policies (returns etc.)
- 29. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout
- 30. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout * Have Cash Floats / Plan For Cash Drops
- 31. COORDINATE THE LOGISTICS ✓ Consider The Customer Experience * Source Appropriate Size Shopping Bags
- 32. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout * Make Sure to Have Proper Supplies
- 33. COORDINATE THE LOGISTICS ✓ Prepare Your Checkout * Acquire POS Hardware
- 34. COORDINATE THE LOGISTICS ✓ Plan For Proper Signage
- 35. COORDINATE THE LOGISTICS ✓ Staff:
- 36. COORDINATE THE LOGISTICS ✓ Staff: * Decide Who Will Be Working
- 37. COORDINATE THE LOGISTICS ✓ Staff: * Plan For Breaks
- 38. COORDINATE THE LOGISTICS ✓ Staff: * Train (POS App, Store Policies)
- 39. COORDINATE THE LOGISTICS ✓ Strong Wifi Connection
- 40. COORDINATE THE LOGISTICS ✓ Make Sure You Can Power Your POS Hardware
- 42. THANK YOU :)