Representing your company at a trade show is a big investment, but it is also an opportunity to gain more visibility, make professional connections, and showcase your brand with the help of experienced exhibition stand builders.

2. 1. Set Your Trade Show Goals And Identify Your Target
2. Make A Grand Entrance
3. Solutions For A small Staff
4. Let Your Booth Breathe
5. Simple Designs Are The Most Inviting

3. Before you start sending out invites and planning your booth design, you need to establish specific goals for
your trade show presence. Ask yourself, are you looking to make an impression on your current customers,
or attract new ones? Are you trying to establish your brand as a thought leader, build brand awareness in a
new arena, or promote the product you just launched? The answers to these questions will determine every
choice you make in trade show planning, from the design of your booth, to the pre- and post-show
advertising.

4. Once you set these goals, start implementing them early. There are many tools available to you even before
you hit the trade show floor. Try buying the pre-show registration list, and connecting with trade show
attendees via emails, postcards, and social media before AND after the show.

5. Companies with a small trade show presence might feel the strain of only having a few people to man the
booth, but even having the minimum of outgoing, friendly representatives may be the most important part of
the experience you are creating for attendees.

6. Use dark colored carpeting in your booth. Almost all aisle carpets are dark colors, and you want to create a
seamless transition between the aisle and your booth area. Using a color that is complementary to the aisle,
rather than contrasting, will eliminate any invisible barriers. For example, if the aisle carpet is charcoal, try
a dark blue rather than white.

7. Beware of oversaturating your booth design. Do not let your back wall graphics become a wall of text that
intimidates and alienates people who have never interacted with your company before. Rather than
overwhelming passersby with distracting information, you want to pique their interest and get them to stop
at your booth. There will be lots of time to explain all the details of your new product once the attendee is
hooked.

8. Wow-Space is a full-service Custom Build and Modular exhibition stand design and build company.
00441743383049
www.wow-space.co.uk