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1. Your Company Name
Trade
Promotion

2. Business
Promotion
Channels
2
Direct Mail
Email
Website
Social
SEO/ PPC

3. Business
PromotionTools
Current Marketing
Channels Being Used
Most
Influential Channels
Other Businesses 5.9%
TV, Radio, & Print Ads 3.1%
Video Advertising 9.1%
Display Advertising 22.0%
Partner Marketing 9.1%
Retargeting 6.7%
Outbound Calling 1.2%
PR 10.8%
Paid Search 0.8%
Conference / Trade Show Booth 6.6%
Word-of-mouth / Referrals 8.3%
SEO 0.8%
Content Marketing 9.5%
Social Media 6.2%
Email Marketing 5.9%85.6%
80.0%
79.2%
77.0%
72.9%
55.2%
59.2%
57.2%
45.5%
46.2%
21.2%
45.2%
20.0%
10.5%
4.5%
3

4. Promotion Cost by Channel
$350
$275
$150
$190
$220
$130
$110
$75
$50
$10
$0
$50
$100
$150
$200
$250
$300
$350
$400
Social media TV, Radio, &
Print ads
SEO Video advertising Email marketing Content
marketing
Text Here Text Here Text Here Text Here
Cost by Channel
4

5. 5
Target Audience
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Social Media Email AffiliatesSEO Blogs PPC Events Print Ad Sponsorships Radio
Online Marketing Offline Marketing
Promotion Campaigns

6. Business Promotional Roadmap
Q1 2018 Q2 2019 Q3 2020 Q4 2021
First-Class
Product Launches
Update
Website
Maximize
Strategic Partnerships
International
Expansion
Event
Sponsorships
Expand
Advertising
Google Adwords
YouTube
iOS 2.0 Android 2.0 Race friends Badges and Awards
Maintenance remin…
User Portal UI Update Careers Website
New iOS landing pages
Partner portal 2.0
Landing pages for EU
Annual user conference
Facebook
6

7. Word of Mouth Marketing (WOM)
Experience
Brand Advocates
PROMOTER This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Brand Awareness
NEUTRAL This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Brand Detractors
SABOTEUR This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
7

8. Social Media
and Word-of-
Mouth Metrics
7
8
10
10
14
17
18
19
21
24
24
26
26
29
30
30
35
37
36
38
40
0 5 10 15 20 25 30 35 40 45
Daily or monthly active users
Click-throughs
Reach
Re-tweets
Likes
Conversations
Cost per Conversation
ROI
Net Promotor Score
Conversation Share
Conversation Volume
Cost per Conversation
Sentiment
Topicallity
Cost Deflection
Influence
Conversation Value
Velocity
Advocacy
Value of a Fan/Follower
Momentum Effect
August 2019
8

9. Marketing
Growth Strategy
Growth Strategies
• Growth Portfolio Mapping
• New Growth Sourcing
Marketing & Sales Strategies
• Marketing ‘New Ps’ Strategies – offering Solution,
Access, Value, Education, Communities
• Brand / Portfolio strategy
Go – to – Market
• Build marketing capabilities
• Metricing & dashboards
• Sustained organizational improvement
• Sales-channels effectiveness
9

10. Customer
Acquisition Cost
10
Cost Model for Web
Based Business
Ideal Acquisition
Cost Model
Cost Model for
Direct Salesforce

11. Ideal Acquisition Cost Model
• High Churn Rates
• Low Customer
Satisfaction
• Recurring Revenue
• Scalable Pricing
• Cross Sell / Upsell
• Product Line Expansion
• Lead Gen for 3rd Parties
• Viral Effects
• Inbound Marketing
• Free or Freemium
• Open Source
• Free Trials
• Touchless Conversation
• Inside Sales
• Channels
• Strategic Partnerships
• Field Sales
• Outbound Marketing
Cost to Acquire a
Customer CAC
Monetization
(LTV)
11

12. Customer Acquisition Cost (1 of 2)
Cost per click = $0.10, Customers that Click Ad = 100, Conversion Rate = 25%
Acquisition Cost = $0.10 X 100 = $10 Customers Acquired = 100 x 25% = 40
$0.40
$10
Divided by
#25
$ Total Campaign Spend
Divided by
# of Customers Acquired
Via Campaign
Customers Acquisition Cost
(Per Campaign)
12

13. Customer Acquisition Cost (2 of 2)
Sales
Team composition 1
On target earnings $ 230,000
Salary Cost $ 230,000
Salary + Overhead $310,500
Total Team Cost $560,250
Avg. team Failure Rate 25%
Adjusted Team Cost $ 747,000
No. of Marketing people 0.5
Average cost per person $ 200,000
Marketing programs spend $ 150,000
Total Marketing Costs $ 350,000
Total Sales & Marketing spend $ 1,097,000
No of deals per team per year 10
Cost of Customer Acquisition $ 109,700
13
For a direct salesforce

14. Customer
Retention
14
Customer
Retention Strategies
Customer
Retention Benefits
Customer
Retention Impact

15. Customer
Retention Strategies
15
Overall
Satisfaction
Initial overall score
for your brand
Brand Strength
Emotional
commitment to brand
Future Intentions
Intention or propensity
to repurchase, change
spend/ share
Advocacy
Intention or propensity
to recommend
Perceived Value
for Money
Do customers feel you
offer value for money?

16. Customer Retention Benefits
Increasing Customer Retention
Rates by 5% Increases
Profits by 25% to 95%
A 2% increase in Customer
Retention has the Same Effect
Decreasing Cost by 10%
Worth 10X as Much On Average,
Loyal Customers are Worth up to 10
Times as much as their First
purchase
16

17. Customer Retention Impact
17
• Improved operational efficiency
• Deeper
• Business & Market Intelligence
• Better Customer
• Experience
• Example
• Pinpoint compliance & Process Issues
• Example
• Timely Analysis of Customer Feedback
• Example
• Standardize call Quality for coaching &
Recognition Purposes
• Reduce costs, mitigate risks
• Increase Incremental Revenues
• Improve product quality
• React to market opportunity
• Increase customer satisfaction,
Retention & Loyalty
Impact ResultsCapabilities
How it can be Achieved

18. Customer
Loyalty
18
Customer
Loyalty Lifecycle
Loyalty Program
Performance Dashboard

19. Customer Loyalty Lifecycle
19
Attract
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Engage
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Reward
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Nurture
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Grow
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Retain
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Loyalty
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20. Loyalty Program Performance Dashboard
All Orders by Promotions
All orders Products
Top $ loyalty Program Members by lifetime Sales
Active loyalty Contact Members
Average Sale by Loyalty Member Type
Active contents
Sales by Channel
Award related orders
Average Sale by Loyalty Segment
Active contents
Average Award by Customer
Active award Transactions
0
1000
2000
3000
4000
AxisTitle
Enrolled in awards program
0 1000 2000 3000
Blank
Diamond
Emerald
Gold
Non member
Sapphire
Avg. Last Sale ($)
AwardLevel
0
50000000
100000000
150000000
200000000
250000000
Catalog Point of Sale Web Phone
Sum(TotalAvg.)
Channel
0
3000000
6000000
9000000
12000000
15000000
Peter Smith Carlo Wilson Melody Alim Blank
Sum
Customer
0
30000000
60000000
90000000
120000000
Blan.. Summer… What…
Sum(Extended)
Order item promotion
0 1000000 2000000
Melody Alim
Wonne mckay (sample)
Eva corets (sample)
Carlo Wilson
Thomas axen (sample)
Max (Lifetime Sales) $
FullName
20

21. 21
This is a representative image, and should be replaced by your own image. Just
right click and replace image.
10 to 15 Minutes Break
Coffee
Break

22. Trade Promotion Icons Slide
22

23. Additional Slides
23

24. Bar Chart
93
60
80
57
97
50
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2017 2018 2019
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
24

25. Stacked Line with Markers
10
25
15
20
35
55
40
35
55
4
35
45
11
20
10
15
40
50
25
30
25
35
24
40
0
20
40
60
80
100
120
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
inmillions
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
25

26. Meet
Our Team
26
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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27. Our Goal
27
Your Text Here
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Your Text Here
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28. Idea
Generation
Your Text Here
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Your Text Here
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Your Text Here
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28

29. SWOT
S W O T
Strengths
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Weaknesses
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Opportunities
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Threats
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29

30. Comparison
2018
54%
Profit
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audience's attention.
2019
75%
Profit
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30

31. 31
Thank
You
Contact Numbers
0123456789
Email Address
Email address123@gmail.com
Address
# street number, city, state