What is an MMP? key benefits OF ARBRIDGE in user acquisition for mobile games. How can you use MMP to acquire the user acquisition

2. • Used by app marketers to understand how
well their mobile marketing campaigns are
performing.
• It demonstrates a clear picture of which
sources are bringing the most installs.
• Helps in tracking the most valuable users.
• Essential tools for Marketers looking to
optimize their user acquisition strategies and
maximize the return on investment from their
marketing efforts.

4. Key benefits
Attribution Tracking:
Airbridge allows advertisers to track and
attribute user installations and actions to
specific marketing channels or campaigns.
This helps in understanding which sources
are most effective in driving user
acquisition.
Customizable Analytics Dashboard:
provides robust analytics and reporting
features, offering detailed insights into user
behavior and engagement. Marketers can
analyze data to make informed decisions and
optimize their user acquisition strategies.

5. Global Reach:
supports global campaigns, making it
suitable for mobile game developers
targeting diverse audiences across
various regions.
Real-Time Data:
Users can access real-time analytics and
reporting through the platform. This allows
advertisers to make timely decisions based
on the performance of their campaigns and
adjust strategies as needed.

6. Cross-Platform Tracking:
Supporting cross-platform tracking,
allows developers to gain insights into
user behavior across different devices and
platforms. This is important for
understanding the full user journey and
optimizing experiences accordingly.
Fraud Prevention:
Employs advanced fraud prevention
mechanisms to detect and mitigate
fraudulent activities. This ensures that
the data used for analysis and decision-
making is accurate and reliable.

7. Audience Segmentation:
The platform enables developers to
segment their user base based on
demographics or other criteria. This
segmentation feature allows for targeted
marketing efforts to specific user groups,
improving the relevance of campaigns.
User-Friendly Interface:
Airbridge is known for its user-
friendly interface, making it easy for
developers and marketers to navigate
and access the information they need.
An intuitive interface contributes to a
smooth user experience.

8. Attribution Tracking

9. Robust Analysis

10. Real time data

11. Global Reach

12. Fraud validataion

13. Fraud validataion

14. Audience segmentation