SlideShare a Scribd company logo
 
[object Object],[object Object],[object Object],[object Object],[object Object]
He is a storyteller with a passion  to capture the meaning behind the message which is key for any business, non profit or social causes.
A Winning Campaign Needs ,[object Object],[object Object],[object Object]
Goals To Win An Election
Strategies ,[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object]
Barack Obama
Obama Results ,[object Object],[object Object],[object Object]
Obama Results ,[object Object],[object Object],[object Object]
Obama Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Obama Results ,[object Object],[object Object],[object Object]
Obama Results ,[object Object]
Obama Results ,[object Object]
Obama Results ,[object Object],[object Object],[object Object]
Campaign Fundamentals  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Crunch Time It’s Jan 6 th  and the election is on the 20 th  What can be done in 2 weeks?
 
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object],[object Object]
Campaign Strategy ,[object Object],[object Object],[object Object]
Campaign Tools ,[object Object],[object Object],[object Object]
Identify the Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approach
Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tools ,[object Object],[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object]
Tools ,[object Object],[object Object]
Tools Revolution Theme ,[object Object],[object Object],[object Object],[object Object],[object Object]
Impact
Show Me the Money ,[object Object],[object Object],[object Object],[object Object],[object Object]
Website Stats for Year of 2009
First 3 Months of 2010
What the Numbers Say Over All Traffic  Increased by 340% in 3 months Search Engine Traffic Increased by 470% Referring Site Traffic Increased by 127% Direct Traffic Increased by 48%
Elections Results
Election Results ,[object Object],[object Object],[object Object],[object Object],[object Object],Membership of 22,000 workers and retirees working at 22 locations at Oshawa General Motors plant and feeder plants
 
What Worked?
What Worked ,[object Object],[object Object],[object Object]
What Didn't Work?
 
Talent Pool ,[object Object],[object Object],[object Object],[object Object],[object Object]
Not Enough Help ,[object Object],[object Object],[object Object]
Not Enough Time ,[object Object],[object Object],[object Object]
Tools and Links
Technical Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us Duncan Twitter Web Email Glenn McKnight Twitter Skype Web You can find this presentation at  DigitalDeceptions.ca D @digitalduncan digitaldeceptions.ca [email_address] c @gmcknight gmcknight globalcatalysts.com

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