The document discusses moving from a traditional IT support model focused on reactive ticket resolution to a more proactive model with three tiers:
1) Traditional reactive support for issues and changes
2) Continuous system and process optimization through data analytics to identify anomalies
3) Acting as business partners to help transform and optimize business processes through new technologies
It suggests rebranding support teams, using analytics to track trends, attaching business analysts, and changing KPIs to focus on the higher tiers of proactive support and business transformation.