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Towards a Framework for Visual Literacy Instruction David Jakes
Today… Jakes.editme.com
There is a biological basis for visual communication
3.5 pounds or 1.6 kilograms 12 billion cells
16,000 1,000,000
10%
35%
65% From Brain Rules, Dr. John Medina | See  Multimodal Learning
Emotion, depicted through visual means, sells the message…
“Communication is the transfer of emotion…” Seth Godin click
Water buffalo
Video obituary
How many homeless?  Between 2.3 and 3.5 million are likely to experience being homeless in a year 1.35 million of them are children 200,000 veterans may be homeless on a given night. 50% African-American, 35% White, 12% Latino, 2% Native American, 1% Asian
How many experience being homeless? ,[object Object]
1.35 million of them are children
200,000 veterans may be homeless on a given night.
50% African-American, 35% White, 12% Latino, 2% Native American, 1% AsianImage used with permission  iamchrisjett
The most powerful producer of visual imagery is the individual, it’s you…
Facebook:  200 million/2.6 billion YouTube:  70 million videos, 1 million dollars a day Blogs:  133/346 million Twitter:  1.1 Billion/3 million Flickr: 4 Billion Wikipedia:  10 million articles
You have to share it…
“You are now defined by what you create, share, and allow others to mash up.”  	John Seely Brown
Individuals must be capable of working in multiple mediums to create visual messages….
…in accordance with the principles of visual literacy.
[object Object]
Accessing, evaluating and synthesizing media
Project management
Technical and computer use
Understanding how to use intellectual property in an ethical and socially acceptable manner,[object Object]
[object Object]
1.5 Billion apps downloaded
1000 developers
40 million devices (iPhone and iPod Touch),[object Object]
1 + 1 = 2
Recall Dupuit, Flow to fixed heads with recharge: Note: Recharge is a fixed flux and head/gradient will be calculated to accommodate that recharge - e.g. High recharge >> High heads h1 and h2 are fixed heads and flux will be calculated to accommodate those heads - e.g. a high h1 will shift the divide to the left of the problem domain and produce large influx that joins the reachrge and discharges to the right, if h2 is very low, that influx will be even higher w qx hx h1                                           h2 d L x=0
            Of the 16 million colors…
This is a Serif Font This is a Sans Serif Font
CAUTION: The use and application of Comic Sans in presentations is illegal in 34 states….
Richard Mayer, Multimedia Learning Information presentation vs. Cognitive guidance
Richard Mayer, Multimedia Learning Multimedia Principle Coherence Principle Contiguity Principle Signaling Principle Personalization Principle
Adolescent Brain More gray matter than white matter Prefrontal cortex growing and developing Brain continues to grow and matures by the age of 25 Teenage brain has a well-developed accelerator but only a partly developed break New proliferation of neurons at 11 for girls and 12 for boys
Adolescent Brain More gray matter than white matter Prefrontal Cortex Brain grows and matures by 25 ff
Adolescent Brain Teenage brain has a well-developed accelerator but only a partly developed break New proliferation of neurons at 11 for girls and 12 for boys ttt ff
Negative plasticity Examine the worry circuitry in the brain Limbic system Thoughts have an impact on the brain Get rid of the ANTS-kill them Think of bad thoughts as air pollution Exterminate the ants – get rid of always negative thinking
Negative Plasticity Examine the worry circuitry Limbic System Thoughts have an impact on the brain Get rid of the ANTS-negative thinking Bad thoughts as air pollution
As a high school student have you had a positive ongoing relationship with at least one adult? 96% responded “Yes”
 As a high school student have you had a positive ongoing relationship with at least one adult? 96% responded “Yes”
GBS Snapshot From 1998 to 2008: 2261 to 2556 Total Students 25.13 to 26.89 Credits Taken 729 to 1145 AP Tests  81% to 90% Pass Rate for AP Tests 87.9% to 98.1 % College Bound
GBS Snapshot From 1998 to 2008: ,[object Object]

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Towards A Framework For Visual Literacy Instruction

  • 1. Towards a Framework for Visual Literacy Instruction David Jakes
  • 3.
  • 4. There is a biological basis for visual communication
  • 5. 3.5 pounds or 1.6 kilograms 12 billion cells
  • 6.
  • 8. 10%
  • 9. 35%
  • 10. 65% From Brain Rules, Dr. John Medina | See Multimodal Learning
  • 11. Emotion, depicted through visual means, sells the message…
  • 12.
  • 13. “Communication is the transfer of emotion…” Seth Godin click
  • 16.
  • 17. How many homeless? Between 2.3 and 3.5 million are likely to experience being homeless in a year 1.35 million of them are children 200,000 veterans may be homeless on a given night. 50% African-American, 35% White, 12% Latino, 2% Native American, 1% Asian
  • 18.
  • 19. 1.35 million of them are children
  • 20. 200,000 veterans may be homeless on a given night.
  • 21. 50% African-American, 35% White, 12% Latino, 2% Native American, 1% AsianImage used with permission iamchrisjett
  • 22. The most powerful producer of visual imagery is the individual, it’s you…
  • 23. Facebook: 200 million/2.6 billion YouTube: 70 million videos, 1 million dollars a day Blogs: 133/346 million Twitter: 1.1 Billion/3 million Flickr: 4 Billion Wikipedia: 10 million articles
  • 24. You have to share it…
  • 25. “You are now defined by what you create, share, and allow others to mash up.” John Seely Brown
  • 26.
  • 27. Individuals must be capable of working in multiple mediums to create visual messages….
  • 28. …in accordance with the principles of visual literacy.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Accessing, evaluating and synthesizing media
  • 36.
  • 37.
  • 38.
  • 39. 1.5 Billion apps downloaded
  • 41.
  • 42. 1 + 1 = 2
  • 43. Recall Dupuit, Flow to fixed heads with recharge: Note: Recharge is a fixed flux and head/gradient will be calculated to accommodate that recharge - e.g. High recharge >> High heads h1 and h2 are fixed heads and flux will be calculated to accommodate those heads - e.g. a high h1 will shift the divide to the left of the problem domain and produce large influx that joins the reachrge and discharges to the right, if h2 is very low, that influx will be even higher w qx hx h1 h2 d L x=0
  • 44.
  • 45. Of the 16 million colors…
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. This is a Serif Font This is a Sans Serif Font
  • 51. CAUTION: The use and application of Comic Sans in presentations is illegal in 34 states….
  • 52. Richard Mayer, Multimedia Learning Information presentation vs. Cognitive guidance
  • 53. Richard Mayer, Multimedia Learning Multimedia Principle Coherence Principle Contiguity Principle Signaling Principle Personalization Principle
  • 54. Adolescent Brain More gray matter than white matter Prefrontal cortex growing and developing Brain continues to grow and matures by the age of 25 Teenage brain has a well-developed accelerator but only a partly developed break New proliferation of neurons at 11 for girls and 12 for boys
  • 55. Adolescent Brain More gray matter than white matter Prefrontal Cortex Brain grows and matures by 25 ff
  • 56. Adolescent Brain Teenage brain has a well-developed accelerator but only a partly developed break New proliferation of neurons at 11 for girls and 12 for boys ttt ff
  • 57. Negative plasticity Examine the worry circuitry in the brain Limbic system Thoughts have an impact on the brain Get rid of the ANTS-kill them Think of bad thoughts as air pollution Exterminate the ants – get rid of always negative thinking
  • 58. Negative Plasticity Examine the worry circuitry Limbic System Thoughts have an impact on the brain Get rid of the ANTS-negative thinking Bad thoughts as air pollution
  • 59. As a high school student have you had a positive ongoing relationship with at least one adult? 96% responded “Yes”
  • 60. As a high school student have you had a positive ongoing relationship with at least one adult? 96% responded “Yes”
  • 61. GBS Snapshot From 1998 to 2008: 2261 to 2556 Total Students 25.13 to 26.89 Credits Taken 729 to 1145 AP Tests 81% to 90% Pass Rate for AP Tests 87.9% to 98.1 % College Bound
  • 62.
  • 63. 25.13 to 26.89 credits taken
  • 64. 729 to 1145 AP Tests
  • 65. 81% to 90% pass rates of AP Tests
  • 66.
  • 67. Visuals, when combined with other multimedia, provide individuals with a competitive voice.
  • 68. 179,997 views, 2,046 ratings and 1,517 comments
  • 69.
  • 70. Networks for sharing and collaboration extend that voice…
  • 71. …that voice forms the basis of community as a contributing member of a conversation.
  • 72. Everyone can learn from each other, independent of time, space and place.